Mindy Longhurst

Marketing Specialist at Caselle, Inc.
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Contact Information
Location
Provo, Utah, United States, US

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Specialist
      • Mar 2019 - Present

      • Perform all communications, marketing, public relations, advertising and graphic design for Caselle • Redesigned Caselle’s current website with a website developer, increasing leads from the website by 100% • Lead distribution of monthly e-newsletter and all major communication; including articles, information, and any applicable contests, etc. • Develop, implement, roll-out and manage marketing initiatives via email, Facebook and Twitter • Perform all communications, marketing, public relations, advertising and graphic design for Caselle • Redesigned Caselle’s current website with a website developer, increasing leads from the website by 100% • Lead distribution of monthly e-newsletter and all major communication; including articles, information, and any applicable contests, etc. • Develop, implement, roll-out and manage marketing initiatives via email, Facebook and Twitter

    • United States
    • Higher Education
    • 700 & Above Employee
    • Volunteer West Virginia University Online Ambassador
      • Nov 2022 - Present

      Help promote the West Virginia University Online courses through online promotional events Help promote the West Virginia University Online courses through online promotional events

    • United States
    • Higher Education
    • 700 & Above Employee
    • Volunteer Professional Advisor for BYU Public Relations Students
      • Nov 2022 - Present

      Help current BYU Public Relations students with transitioning into the workplace by answering student questions, attending and helping plan events with BYU PRSSA and BYU PR faculty Help current BYU Public Relations students with transitioning into the workplace by answering student questions, attending and helping plan events with BYU PRSSA and BYU PR faculty

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Public Relations Assistant
      • May 2018 - Dec 2018

      • Produced 2 to 3 articles a week for BYU College of Nursing Blog on human interest and healthcare • Created content for BYU College of Nursing social media platforms (Facebook, Instagram, Twitter) • Wrote 7 articles for the BYU College of Nursing Magazine • Assisted with 23 alumni, donor and student events • Helped with giving tours of the Nursing Learning Center (NLC) • Produced 2 to 3 articles a week for BYU College of Nursing Blog on human interest and healthcare • Created content for BYU College of Nursing social media platforms (Facebook, Instagram, Twitter) • Wrote 7 articles for the BYU College of Nursing Magazine • Assisted with 23 alumni, donor and student events • Helped with giving tours of the Nursing Learning Center (NLC)

    • Lead/Trainer Host
      • Jan 2014 - May 2018

      •Trained and superviseed all other student hosts in host responsibilities and troubleshooting with 75% decrease in time required for training

    • Lead Cashier
      • Aug 2013 - May 2018

      • Greeted 1000+ customers warmly each day and exercised communication abilities in receiving customer feedback and customer negotiation• Taught 5 new cashiers how to manage financial transactions and deliver optimal customer service skills• Received Student Employee of the Week Award 4 times for diligence and employee engagement and training

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Vocal Point Public Relations Team Member
      • Jan 2018 - Apr 2018

      • Produced a marketing campaign and content for Vocal Point’s social media pages for their Greatest Showman music video which accumulated more than 2 Million views in one month • Created and pitched a news release with a team of 3 to media sources in the U.S. and U.K. • Produced a marketing campaign and content for Vocal Point’s social media pages for their Greatest Showman music video which accumulated more than 2 Million views in one month • Created and pitched a news release with a team of 3 to media sources in the U.S. and U.K.

    • United States
    • Non-profit Organization Management
    • Volunteer Researcher
      • Jan 2017 - Apr 2017

      • Created a national survey to 10,000+ people via social media • Conducted a focus group of 10 parents of children with intellectual disabilities • Learned and applied statistical analysis skill specifically with SPSS and Qualtrics • Presented the information to the Vivint Gives Back board, resulting in the information being presented at the National Autism Society Conference • Created a national survey to 10,000+ people via social media • Conducted a focus group of 10 parents of children with intellectual disabilities • Learned and applied statistical analysis skill specifically with SPSS and Qualtrics • Presented the information to the Vivint Gives Back board, resulting in the information being presented at the National Autism Society Conference

    • Public Relations and Communications Services
    • Volunteer
      • Jul 2016 - Sep 2016

      • Researched and interviewed monthly luncheon speakers on a weekly basis • Created more engaging content related to conferences and luncheons on social media • Researched and interviewed monthly luncheon speakers on a weekly basis • Created more engaging content related to conferences and luncheons on social media

    • United States
    • Religious Institutions
    • 700 & Above Employee
    • Full-time Volunteer Representative
      • Jun 2014 - Dec 2015

      • Participated in 150+ public speaking events within the community • Led training for new volunteers on the expertise necessary to be a full-time volunteer •Applied skills such as event planning with planning over 50 events with community leaders and 20 lessons a week, crisis management, crisis prevention, understanding demographics and psychographics of the area, weekly and daily planning • Participated in 150+ public speaking events within the community • Led training for new volunteers on the expertise necessary to be a full-time volunteer •Applied skills such as event planning with planning over 50 events with community leaders and 20 lessons a week, crisis management, crisis prevention, understanding demographics and psychographics of the area, weekly and daily planning

Education

  • Brigham Young University
    Bachelor’s Degree, Communications, Public Relations Emphasis
    2012 - 2018
  • West Virginia University
    Master's degree, Communication Studies, Corporate and Organizational Communications Emphasis
    2020 - 2022

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