Mike Edwards

Founder/Director at Tiogo Ltd
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Contact Information
Location
Ringwood, England, United Kingdom, UK
Languages
  • English Native or bilingual proficiency

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5.0

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Clement Lottier

Mike’s a one-of-a-kind sales/business expert. Where many qualities could be listed, the easiest is to look at his numerous achievements lifting new players and bringing them to the top. At Tiogo where Mike and I have partnered since 2013, I’ve first had the chance to witness his capacity to bring a new brand to market with great success. And still to this day Mike and his team - who foster the same level of excellence - are impressing me with their natural ability to create a success-enabling environment for vendors. In this always changing distribution landscape and in only 4 years, I’ve seen Mike services evolve setting the trail for the next success stories to be written.

Jonathan Mills

Mike is the consummate professional. An extremely driven individual who was respected across the business. His drive, enthusiasm and energy was felt by all and was responded to as such Sonos has achieved such growth and status. A friendly, professional and formidable person.

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Experience

    • United Kingdom
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Founder/Director
      • May 2007 - Present

      Specialist sales agency providing full country management and sales team functions for business' requiring an established, experienced and highly successful 'ready made' team to create and execute strategic sales and brand development plans in UK/Ireland retail/etail channels. Focused on exceptional account management, retail execution and sell through, the TIOGO team manage an account base that includes, amongst others: Amazon, Argos, ASDA, Brightstar, Costco, Currys, EE, Exertis, Harrods, Harvey Norman, Inmotion, John Lewis, Maxiim, Morrisons, O2, QVC, Robert Dyas, Sainsbury's, Smartech (Selfridges), Tesco, Tesco Ireland, Three, Vodafone, Very Group, WH Smith Current exclusive brand partners include: JLab, Andaseat, Skech and Archos. Show less

    • United Kingdom
    • Consumer Electronics
    • 1 - 100 Employee
    • Co-Founder/Director
      • Jan 2019 - Present

      Specialist sales agency providing full country management and sales team functions for brands requiring an established and highly successful 'ready made' team to create and execute sales and brand development plans across the EMEA and APAC regions (offline and online retail). Focused on exceptional account management, retail execution and sell through the Global Retail Reach team is comprised of in-country/region sales professionals who collectively have many years experience of building global brands at a local level. Exclusive brand partners currently include JLab and anda seaT. Global Retail Reach is the trading name of KWMWW Limited. Show less

    • Sweden
    • Design Services
    • 1 - 100 Employee
    • Investor
      • Nov 2020 - Present

      Push Amazon presence. Pull customers in! Amazon is a complex, self-service behemoth that is constantly changing. We have built the perfect team to help brands navigate this challenging environment. The Amazon channel requires more than an Account Manager, it needs people who are skilled across multiple key workflows - it requires a team! Push-Pull is a market leading Amazon team. Our service centres around our years of experience and skilled resource. We've worked with over 100 brands, supporting them on their Amazon journey and have developed a system for growth. We genuinely believe we can add significant value to any brand with aspirations to grow their Amazon business. Show less

    • Co-Founder/Director
      • Nov 2014 - Present

      Win at Retail is a well established UK based field marketing agency. We have extensive channel expertise and a leadership team who has 'been there and done it'​, from both from a client and agency perspective. Our range of services include: -Promotional Staffing -In-store Product Training, Vendor Visits & Sales Floor Training -Brand Ambassadors & In-Store Promoters -Merchandising & Compliance Audits -Retail Experience Specialists Win at Retail is a well established UK based field marketing agency. We have extensive channel expertise and a leadership team who has 'been there and done it'​, from both from a client and agency perspective. Our range of services include: -Promotional Staffing -In-store Product Training, Vendor Visits & Sales Floor Training -Brand Ambassadors & In-Store Promoters -Merchandising & Compliance Audits -Retail Experience Specialists

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Regional Director - Northern Europe
      • Apr 2007 - Sep 2013

      Regional Director - Northern Europe: responsible for development and execution of strategic plans for Sonos business in UK, Ireland, Benelux and the Nordics - the Northern Europe region typically delivering 70%+ of total EMEA business, equivalent to approximately 35% of total World Wide business. Typically delivered 100%+ YOY sales growth. Built (from scratch) and led a team of over 40 personnel across multiple countries within the territory. Responsible for implementing and developing the Retail Experience Specialist (RES) field marketing team concept; now widely adopted as best practice across all Sonos Tier 1 sales territories. Routes to market include, Multiples, e-tail and specialist retailers across Northern Europe. Founder member of the Sonos EMEA Leadership Team. Awarded EMEA region 'Outperformer' 2010. Show less

    • Think Tanks
    • Managing Director - Northern Europe
      • Apr 2004 - Mar 2007

      Managing Director for Archos - Northern Europe: responsible for Archos business in the UK, Ireland and Scandinavia. Managing Director for Archos - Northern Europe: responsible for Archos business in the UK, Ireland and Scandinavia.

    • United Kingdom
    • Wholesale
    • Managing Director
      • Aug 1988 - Apr 2003

      Managing Director (Co-Owner) of Johnsons Photopia Ltd - UK distributor of consumer and professional photographic products. Exclusive UK distribution for brands such as Ricoh Cameras, Mamiya Cameras, Tamron Lenses, Durst Darkroom Equipment, Cokin Filters, Gepe Slide Mounts, Microtek Scanners etc Also established subsidiary companies: Magezine Publishing Ltd (creators of ephotozine) and JP Interactive Ltd. Managing Director (Co-Owner) of Johnsons Photopia Ltd - UK distributor of consumer and professional photographic products. Exclusive UK distribution for brands such as Ricoh Cameras, Mamiya Cameras, Tamron Lenses, Durst Darkroom Equipment, Cokin Filters, Gepe Slide Mounts, Microtek Scanners etc Also established subsidiary companies: Magezine Publishing Ltd (creators of ephotozine) and JP Interactive Ltd.

Education

  • University of Hertfordshire
    BA (Hons), Business Studies (Marketing)
    1984 - 1988
  • Brockenhurst College
    A Levels, Economics, Business Studies, Economic History
    1981 - 1983

Community

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