Mikayla McKee

Marketing Director at RTR Pilates
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Contact Information
Location
Arlington, Virginia, United States, US

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Experience

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Director
      • Sep 2022 - Present

    • Instructor
      • Oct 2021 - Present

    • Principal Dancer/ Assistant Director/ Resident Choreographer
      • Sep 2019 - Present

      Principal Dancer, Choreographer, Assistant Director (2021-present), -Social Media Specialist (2021-2022) Principal Dancer, Choreographer, Assistant Director (2021-present), -Social Media Specialist (2021-2022)

    • Professional Dancer
      • Mar 2019 - Feb 2023
    • Office & Studio Manager
      • Jan 2020 - Feb 2022

      Student Acquisition and Retention • Serve as contact for all student family communications • Responsible for class registration of new and returning students • Manage student financial accounts for tuition and other purchases Human Resources Management • Create dance schedules for all seasons and assign teachers to classes based on experience, professional tracks, and goals - Manage staff payroll and PTO - Assist in student discipline, class-level assessments, auditions, and placement recommendations • Act as substitute teacher (as needed) • Assist Company Directors in competition team scheduling and establish JSDA Company requirements for student participation Administrative • Administrator for Dance Studio Manager (DSM), the studio’s online programming service which includes: planning and creating new classes, charging tuition, checking on outstanding balances (i.e. bookkeeping), and researching past revenues to forecast budgets • Collaborator with company directors on the competition team’s budgets, costuming, and payments • Lead for end of year recital and all other events Marketing Responsible for marketing the dance studio’s programs, classes and events • Manage all email streams, website, and social media accounts, including interactions to: o Generate studio awareness; acquire new students o Communicate events, schedules, and highlights to drive studio loyalty with existing students - Retained 94% of student base during pandemic by managing classes and events via Zoom, conducting special dance-themed programs and contests via social media, and gifting JSDA apparel and products during drive-by events • Write blogs on JSDA website • Utilize photographic skills as Photographer & Editor for “Photo Day” and other in-studio activities - Plan and place marketing designs on website and social media - Prepare photographs for sale to students and families - Design and prepare print materials/posters/brochures Show less

    • United States
    • Restaurants
    • 500 - 600 Employee
    • Server/Bartender
      • Sep 2017 - Mar 2020

      Full Time Bartender Full Time Server (Certified trainer of new employees) Full Time Bartender Full Time Server (Certified trainer of new employees)

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Work Study/Intern
      • May 2016 - Jan 2018

      Work Study Fall 2018 – Winter 2019 • Marketing: assisted with postings on social media and other websites to help broadcast the opening of the new studio space and dance school events • Front desk duties: registered new students, regulated class signups and studio rentals, restocked supplies etc. Administrative and Events Intern-Summer 2016 • Distributed and collected (~400) surveys at performances, input information into excel for analysis • Oversaw volunteers at events and helped in setup and execution of events • Performed assigned office and administrative tasks on day-to-day basis Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Resident Advisor
      • Jan 2015 - Jun 2017

      o Mentor to twenty-five students living in the Arts Living Learning Community o Planned, budgeted, and executed programs in accordance with the Patriot Experienceo Built a community that fosters academic and social successo Maintained community safety by performing community walkthroughs and documenting incidents

    • Social Media Marketing Specialist
      • Sep 2014 - Jun 2017

      Mason School of Dance - Social Media Specialist• Photographed and videotaped dancers, dance events, and the dance studios• Coordinated design and posting of photography and videos on GMU School of Dance social media pages (Facebook, Twitter, Instagram)

Education

  • George Mason University
    Bachelor of Fine Arts - BFA, Dance
    2013 - 2017

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