Experience

Hart Direction
• Canada
• Advertising Services
• 1 - 100 Employee
• President, Brand Strategist, Creative Director

  • 2018 - Present

Spot Marketing Group
• China
• Market Research
• 1 - 100 Employee
• Creative Director

  • Feb 2017 - Dec 2017


31st Line Strategic Communications

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing, Brand and Creative Strategist

  • 2007 - 2016

  Strategist, Senior Marketing Account Manager • Collaborated with team to acquire new business, contributing to doubling revenue to almost $1 million in sales after the first year of business • Successfully led new business accounts by establishing and maintaining strong client relations, writing and presenting strategic plans for integrated marketing and digital campaigns, and ensuring all aspects of creative and design were executed on strategy, on time and on budget • Effectively increased brand awareness for key national accounts through integrated marketing campaigns in both English and French • Launched new product brands involving name, logo and campaign development • Collaborated with client’s marketing communication teams to develop strategies and creative vision for several product portfolios in both English and French to align with business objectives • Orchestrated all aspects of accounts by writing SOWs, comprehensive creative briefs for art directors, writers and designers, managed production for quoting and vendor liaison, coordinated media, directed and coordinated studio production for final execution and delivery of all projects and tactics • Competently managed all aspects of video and photo shoot production: hiring photographers / videographers, production house, stylists, talent, prop and location research, timelines and scheduling Brand Specialist • Worked under owner and president of 31st Line for 4 years, Canada’s only Certified Brand Strategist • Acquired new brand business and supported company’s brand division in developing customers brands, establishing their evidence of distinction and positioning their unique value propositions • Successfully developed overall brand strategies, ensuring business strategies aligned with brand strategies • Communicated and presented brand results and messaging for clients’ new brand positioning. Established the foundation for successful launch and execution of internal and external brand adoption



AdHart & Design

• Brazil
• Design

• Proprietor, Creative Director, Designer

  • 1995 - 2007

  • Successfully operated a graphic design company for six years • Grew start up business into a modest firm and employed several freelancers • Continued to freelance and carry out contract work with various agencies, publishing companies and printers for several years • Worked as an on-site consultant and trainer, transitioning U.S. newspapers from traditional production into a fully integrated electronic prepress workflow • Successfully operated a graphic design company for six years • Grew start up business into a modest firm and employed several freelancers • Continued to freelance and carry out contract work with various agencies, publishing companies and printers for several years • Worked as an on-site consultant and trainer, transitioning U.S. newspapers from traditional production into a fully integrated electronic prepress workflow



Fanshawe College

• Canada
• Higher Education
• 700 & Above Employee

• Graphic Design and Illustrator Professor

  • 2001 - 2004

  • Prepared and presented lectures to third year students in subject areas of graphic design, illustration, animation, presentation skills, industry etiquette, professional opportunities and preparing for the work force • Developed assignments and taught creative processes as it reflects in the real world of marketing agencies, working as a freelancer or self-employed business • Prepared and presented lectures to third year students in subject areas of graphic design, illustration, animation, presentation skills, industry etiquette, professional opportunities and preparing for the work force • Developed assignments and taught creative processes as it reflects in the real world of marketing agencies, working as a freelancer or self-employed business



Blackburn Magazine Group

• Art Director

  • Oct 1989 - Feb 1995

  • Responsible for the art direction, execution and design layout of all concepts for editorial interpretation of London Magazine, London Business Times, London GuideBook, as well as the coordination and management of all photoshoot production and vendor negotiations • Managed art department • Responsible for the art direction, execution and design layout of all concepts for editorial interpretation of London Magazine, London Business Times, London GuideBook, as well as the coordination and management of all photoshoot production and vendor negotiations • Managed art department