Michelle French

Public Information Manager at Clark County Regional Flood Control District
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Languages
  • French Limited working proficiency
  • Japanese Elementary proficiency

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Becky O'Guin

I have known Michelle as a colleague and friend for almost 10 years. I have always known her to be knowledgeable about communications and professional in her implementation of a vast array of communications including; media relations, crisis communications, social media, web, and print. I have been impressed with her dedication to her coworkers and community in keeping them informed and educated about emergency services and safety. She has a broad range of skills and is innovative, creative and collaborative. One example that I can point to is her development and production of her agency’s website. She worked tirelessly in making sure that the outcome served the needs of the department and the community. In addition, when the department downsized her division, she was innovative in coming up with solutions to ensure the agency was represented 24/365. I have often called on Michelle when faced with a problem and found her to be a valuable source of ideas and solutions.

Wendy Forbes

Michelle is an exceptional communications professional that has the ability to work effectively in a team and independently. Her organizational skills and attention to detail has led to a history of successful community events, persuasive marketing tools, and effective media relations interactions. I have worked with Michelle for multiple years on a Board of Directors for a professional association and found her to be extremely responsible, proactive and creative. Michelle is very well-respected within the emergency services public information officer field. She is seen as a veteran of this industry and a resource for others for technical advice.

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Experience

    • United States
    • Public Safety
    • 1 - 100 Employee
    • Public Information Manager
      • Jan 2022 - Present
    • United States
    • Environmental Services
    • 200 - 300 Employee
    • Strategic Communications Specialist ll
      • Mar 2020 - Jan 2022
    • United States
    • Government Administration
    • 1 - 100 Employee
    • Senior Marketing Information Officer
      • Aug 2017 - Mar 2020

      • Support multiple City departments in public information activities and outreach of City events and programs including Police, Fire, Emergency Management, Health and Safety, Utility Services, Community Development, City Clerk, Animal Control, and Information Technology• Create marketing plans, including goal definition, target audience identification, strategies and tactics • Create and manage production of departmental collateral materials, including electronic, print materials and video• Prepare presentations to internal and external groups on behalf of the City• Develop, create, manage and update strategic content related to website and social media efforts• Prepare key points and speeches for staff being interviewed by media regarding City events and programs• Create, implement, and evaluate strategic public information and marketing programs for City events and programs• Provide leadership and direction to staff on work relating to marketing and outreach of City events and programs on a project or ongoing basis• Responsible for key messages for use in marketing programs, articles, and media relations related to City events and programs• Assists with coordination, planning and execution of major City events

    • Senior Public Information Officer
      • Feb 2015 - Aug 2017

      • Performed all aspects of media relations, public relations and marketing• Managed daily media inquiries, conducted media interviews and press conferences, and manage open records requests, social media posting and media monitoring• Served as the official Henderson Police Department spokesperson• Supervised staff of two sworn public information officers and a videographer• Provided citywide public outreach by coordinating information and marketing pieces• Responsible for the creation of public relations and marketing strategies to promote programs and processes• Created and maintained social media sites and web production for Henderson Police and Animal Control• Daily contact with media throughout the Las Vegas Valley and the United States to serve as a resource to reporters gathering information for stories • Prepared articles, speeches, scripts and newsletters involving Henderson Police-related topics• Worked with broadcast, print and radio to promote HPD programs, processes and crime-related incidents• Conducted crisis communication through press conferences either at crime scenes or related to other breaking news events • Development and distribution of Henderson Police press releases and talking points• Creation of promotional material including brochures, flyers, and public service announcements• Developed Henderson Police mobile application• Daily contact with social media platforms including Facebook, two accounts, Twitter, Instagram, YouTube, Henderson Police app and Nextdoor.com

    • United States
    • Public Safety
    • 100 - 200 Employee
    • Communications Specialist/Public Information Officer
      • Sep 2000 - Feb 2015
    • FEMA Plans Team: Technical Information Specialist (TIS)
      • Sep 2000 - Feb 2015

Education

  • University of California, Irvine
    Bachelor of Arts (B.A.), Sociology
    1985 - 1989
  • West High School, Torrance
    High School Diploma, College Prep
    1981 - 1985

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