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Michelle Davis profile image

Michelle Davis

Retired at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">The Company of Good Friends</span>
Intro Book
Marketing and communications expert with 30+ years of experience in integrated marketing and healthcare.
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Location
Suffolk County, Massachusetts, United...
Skills
  • Integrated Marketing
  • Public Relations
  • Internal Communications
  • Crisis Communications
  • Marketing
  • Show all
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Bio

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Michelle Davis is a seasoned marketing and communications expert with 30+ years of experience in integrated marketing, public relations, and healthcare. She has held various leadership positions, including President at Davis MarCom and AVP for Enrollment Marketing at Northeastern University. Her expertise spans strategic communications, crisis communications, and marketing strategy.

Experience

  • The Company of Good Friends
    • Puerto Vallarta, Jalisco, Mexico
    • Retired
      • Jan 2024 - Present
      • Puerto Vallarta, Jalisco, Mexico
  • Lesley University
    • Cambridge, Massachusetts, United States
    • Marketing and Communications Lead Consultant
      • May 2021 - Jan 2024
      • Cambridge, Massachusetts, United States
  • Davis MarCom
    • Boston, Massachusetts, United States
    • President
      • Apr 2021 - Jan 2024
      • Boston, Massachusetts, United States

      Strategic marketing and communication consultant with expertise in higher education and health care.

  • Northeastern University
    • Boston, Massachusetts, United States
    • AVP for Enrollment Marketing
      • Sep 2021 - Dec 2022
      • Boston, Massachusetts, United States
  • Wentworth Institute of Technology
    • Boston, MA
    • Chief Marketing Officer
      • Aug 2018 - Apr 2021
      • Boston, MA
  • Olin College of Engineering
    • Needham, MA
    • Chief Marketing Officer
      • Jul 2012 - Aug 2018
      • Needham, MA

      Overseeing and guiding the brand and reputation of the world's only engineering lab college founded to revolutionize engineering education.

  • Davis MarCom
    • Senior Health Care Brand, Marketing and Communications Advisor
      • Aug 2011 - Jul 2012
  • Children's Hospital Boston
    • Vice President, Marketing and Public Affairs
      • Jun 1999 - Jul 2011

      Oversaw all branding, marketing strategy, research and analysis, service line promotions, public relations, digital presence, and internal communication, along with primary customer research and data analysis. Led a team of 30 and managed budget of $5M.• Led successful branding, marketing, digi...

  • Tufts Health Plan
    • Director, Public Affairs
      • Jan 1996 - Jul 1999

      Built strategic and integrated public affairs function from the ground up for New England’s fastest growing HMO. In three years, grew from 400,000 to more than one million members. • Created a results-driven media plan that positively positioned innovative health plan with local, regional, and ...

  • Brigham and Women's Hospital
    • Director, Public Affairs
      • May 1992 - Jan 1996

      Shaped and expanded the hospital’s national reputation through active and comprehensive image building campaign, including earned and paid media and printed materials.

Education

  • 1976 - 1980
    UMass Boston
  • Babson College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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