Michael Lee
Co-Owner at Backwoods Life®- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Trent Marsh
Michael is a creative professional who can see the big picture, but also develop the steps needed to achieve an objective. He consistently delivers above and beyond what is required, and goes to great lengths to ensure quality and professionalism. It is a true pleasure to work with Michael.
Jeffrey A Bannon
Michael is a detail oriented guy who is pationate about the outdoors, his family, and his faith.
Jay Everett
Highly recommend Michael for assistance in Marketing, Videography and graphic design. Great person and professional!
Trent Marsh
Michael is a creative professional who can see the big picture, but also develop the steps needed to achieve an objective. He consistently delivers above and beyond what is required, and goes to great lengths to ensure quality and professionalism. It is a true pleasure to work with Michael.
Jeffrey A Bannon
Michael is a detail oriented guy who is pationate about the outdoors, his family, and his faith.
Jay Everett
Highly recommend Michael for assistance in Marketing, Videography and graphic design. Great person and professional!
Trent Marsh
Michael is a creative professional who can see the big picture, but also develop the steps needed to achieve an objective. He consistently delivers above and beyond what is required, and goes to great lengths to ensure quality and professionalism. It is a true pleasure to work with Michael.
Jeffrey A Bannon
Michael is a detail oriented guy who is pationate about the outdoors, his family, and his faith.
Jay Everett
Highly recommend Michael for assistance in Marketing, Videography and graphic design. Great person and professional!
Trent Marsh
Michael is a creative professional who can see the big picture, but also develop the steps needed to achieve an objective. He consistently delivers above and beyond what is required, and goes to great lengths to ensure quality and professionalism. It is a true pleasure to work with Michael.
Jeffrey A Bannon
Michael is a detail oriented guy who is pationate about the outdoors, his family, and his faith.
Jay Everett
Highly recommend Michael for assistance in Marketing, Videography and graphic design. Great person and professional!
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Experience
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Backwoods Life®
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United States
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Entertainment Providers
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1 - 100 Employee
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Co-Owner
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Aug 2004 - Present
It's an honor to be working in the outdoor industry, some of my duties here include: - Host Backwoods Life TV - Manage daily business operations - Statistical reports of social media, online, and television audience reach - Budgeting and Accounting - Aid in television production - Graphic Design - Design and maintain BackwoodsLife.com - Manage all social media platforms, strategies and methods for growth - Attend trade shows, seminars, and appearances - Contract negotiations and acquisitions with show advertisers - Consult advertising partners on commercial ideas, skits, social media promotions, and more Show less
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Lethal Products by Odoban
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Sporting Goods Manufacturing
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Vice President of Marketing and Outdoors
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Feb 2016 - Present
- Create Marketing and Advertising plans and campaigns. - Manage Social Media outlets including ad campaigns and content creative. - Manage sponsorships and ad purchases to maximize exposure. - Coordinate print media buys and oversee ad creative. - Attend buyer and dealer trade shows as necessary. - Oversee website creation and optimization. - Oversee product development, research, implementation, and pricing structures. - Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations. - Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing, Internal Creative Services and External Agencies. - Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Monitor the efficiency and effectiveness of all marketing programs. Show less
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Vice President
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Nov 2013 - Jan 2016
Create Marketing and Advertising plans and campaigns for clients. Manage Social Media outlets including ad campaigns and content creative. Manage TV sponsorships and ad purchases to maximize exposure. Coordinate print media buys for clients and oversee ad creative. Attend buyer and dealer trade shows as necessary for clients. Oversee website creation and optimization for clients and their product lines. Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations. Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing, Internal Creative Services and External Agencies. Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Monitor the efficiency and effectiveness of all marketing programs. Show less
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Social Marketing Guys
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Advertising Services
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Owner
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Apr 2011 - Jun 2015
My love and knowledge for Social Media and web development evolved into the formation of Social Marketing Guys, LLC. As owner my duties include: - Implement and manage social media campaigns for clients - Consultations for various clients and implement strategies to grow their presence - Establishing their marketing efforts to brand products into the growing social media venues and web presence - Web design and implementation using the following: WordPress CMS, HTML coding, Java Script, PHP, CSS - Graphic design with Photoshop and Illustrator - Search engine optimization (SEO) - Effective landing page creation - High level of experience in the following Social Media outlets: Facebook, Facebook Ads, Twitter, Google+, Google AdWords, Hoot Suite, Buffer, YouTube, LinkedIn, LinkedIn Ads, Tumblr, WordPress, Blogger.com, Stumble Upon, Digg, ReddIt, Pinterest, Instagram, Vine, Klout, Flickr Show less
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Valdosta State University
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United States
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Higher Education
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700 & Above Employee
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Operations Manager
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Jan 2003 - Jan 2014
Managed daily reporting operations Software management and installation Data Import Processing Managed digital imaging system Website maintenance and design Aided in customer service strategies Served on administrative panel Managed digital communications for office Managed daily reporting operations Software management and installation Data Import Processing Managed digital imaging system Website maintenance and design Aided in customer service strategies Served on administrative panel Managed digital communications for office
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Green Oaks Center
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United States
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Advertising Services
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1 - 100 Employee
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Network Administrator
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Jan 2001 - Dec 2002
Stage new computers Install new network components Maintain network integrity Troubleshoot any PC issues. Stage new computers Install new network components Maintain network integrity Troubleshoot any PC issues.
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Network Administrator
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Jan 2000 - Oct 2000
Software installs Network setup and user administration Troubleshoot PC and network issues Software installs Network setup and user administration Troubleshoot PC and network issues
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Education
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Valdosta State University
Bachelor of Science, Computer Information Systems -
Abraham Baldwin College
Associates, Mathematics