Okay, let’s tackle this. So Michael Mcphie has a broad range of skills in the hospitality industry, including food and beverage, restaurant management, and fine dining. He has experience in customer service and menu development, which are valuable skills. However, his skills don't seem to be in high demand, and he is based in the San Francisco Bay Area, which is known for having a high cost of living. Considering his skills and location, I would estimate his hourly rate to be around $75, which is below the national average for hospitality professionals. This rate is more in line with entry-level or junior hospitality positions. To give you a better idea, according to the Bureau of Labor Statistics, the median hourly wage for food preparation and serving related occupations in the Bay Area is around $15. However, this doesn't take into account the value that Mcphie can bring to a company, such as his experience in menu development and customer service. If I had to choose a benchmark, I would say that Mcphie's rate is around 20-30% higher than the national average for his level of experience and skills.