Michael Lindhardt Petersen

CPO - Chief Product Officer at Les Lunes
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Contact Information
Location
Berlin, Berlin, Germany, DE
Languages
  • English Native or bilingual proficiency
  • German Native or bilingual proficiency
  • Danish Native or bilingual proficiency

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5.0

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Michala Mørch

Michael is a very dedicated person in everything he does. His focus is to deliver profitable growth through a strong combination of customer insight, brand value, and market knowledge. He's professional expertise is Design/product development, Brand development, Market knowledge and Project management. He has a strong creative and strategic mindset, a problem solver, taking initiatives for the better and is a strong leader with great communication skills. Always with a positive engagement. Second best is not an option and brings him very far without leaving anyone behind. It is a pleasure to be in the same management team with someone so dedicated and who fully understands the business impact of good procurement. Michael is that someone and I can recommend him with no reservations.

Christine Olsen-Lai

Few people have the opportunity to report to a manager who is also a coach and mentor – but I did when I worked for Michael at Ilse Jacobsen Hornbæk. Michael is one of those rare managers who also naturally serves as an inspiring mentor for the whole staff. He exhibits strong interpersonal skills and a unique capacity for empathy. These qualities most notably translate in his ability to motivate a team to care about its project and be invested in the project’s success. Michael is the go-to person for conflict resolution and problem solving; when fights break out in meetings, he steps in to diffuse tension and induce compromising. Though he’s never one to draw attention to himself, Michael’s positive attitude and the respect others feel toward him are palpable. Any employee would be lucky to have Michael as a manager. He earns my highest recommendation!

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Credentials

  • Developing Business Acumen
    LinkedIn
    Aug, 2017
    - Sep, 2024
  • Operations Management Foundations
    LinkedIn
    Aug, 2017
    - Sep, 2024

Experience

    • Germany
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • CPO - Chief Product Officer
      • Jun 2023 - Present
    • Managing- & Design Director at IDENTITY GmbH
      • Oct 2020 - Jun 2023

    • Executive Board Member
      • Oct 2020 - Jun 2023

    • Denmark
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • CPO - Chief Product Officer
      • Jan 2018 - Sep 2020

    • Member of the Board
      • Jan 2018 - Sep 2020

    • Germany
    • Retail
    • 700 & Above Employee
    • Director Apparel
      • Feb 2016 - Nov 2017

      Strategic objective/challenge: Hired to lead, develop and transform the Non-food category towards a customer and brand focused organization for Ladies, Men's, Kids, Active, Accessories and Jewelry. Create alignment between corporate strategy and brand portfolio. Heading Brand, Design (love for details), R&D and Buying teams. Important results: • Developed and implemented a new global corporate strategy • Alignment of brand portfolio strategy, focusing on both premium and mass-market positioning • Realignment of the entire product development circle, ensuring new modern and better aligned with international market requirements • Customized sales kick-off and brand presentations to national and international markets and channels (retail, concession and online) • Increased gross profit substantially through improvements on planning and sourcing • Transformation and optimization of the supply chain • Successful start off for restructuring of IT platform (PLM) Show less

    • Creative Director
      • Jan 2015 - Jan 2016

      Strategic objective/challenge: Hired to create alignment between corporate strategy and brand portfolio. Heading Design, Brand, R&D and Buying teams. Developing and implementing a profitable growth strategy within Ladies, Men's, Kids and Sport. Important results: • Develop existing and create a new brand platform for Apparel • Alignment of brand portfolio strategy • Realignment of the entire product development circle, ensuring better alignment with our customers and market requirements • Aligned R&D teams and established collaboration with external designers • Successful restructuring of International Design IT platform for LF Design Organisation Show less

    • Germany
    • Retail
    • 1 - 100 Employee
    • Division Head QS by s.Oliver female
      • Sep 2005 - Jan 2015

      Strategic objective/challenge: My key responsibility was to build and develop the brand to the right customers internationally together with my design, technical and buying team. I had extensive travel within Europe, America, and Asia. Doing store checks, visiting and negotiating with our suppliers. I had full responsibility for the Profit and loss performance of the segment. Strategic goal/challenge: Ensuring the sales performance of all the Division's products for Retail, Wholesale, Franchise, Concession & Online • Assortment structure • Managing segment organization • Alignment of the products • Profit and loss performance of the segment • Team leadership • Process quality • The performance quality of segment employees Main tasks: • Sales planning of the segment • Market-oriented development & positioning of products: Stylistic orientation, range structure, price level • Responsibility for the monthly 'core' workshops: brainstorming, concept meeting, selection, and presentation of the collection • Bad/Best-seller meeting • Planning and controlling the collection development processes: Coordination of the performance from sales, market scout and creative team • Managing Teams and procurement • Planning of segment-specific marketing measures • Budget Planning & Travel Planning • Competitor observation, store checks, and sourcing trips Important results: • Development and implementation of a new global corporate strategy • Reorientation of the entire product development process, ensuring modern and better adaptation to market requirements • Increase in gross profit through improvements in planning and sourcing. • Conversion and optimization of the supply chain Show less

    • Germany
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Fashion Coordinator
      • Apr 2004 - Aug 2005
    • Productmanager
      • Sep 2002 - Mar 2004
    • Designer/Buyer
      • Aug 2000 - Aug 2002

Education

  • The Danish Academy of Design, Technology, Textile, Apperal and Management. Teko Center DK
    Bachelor's degree, Design
    1996 - 1999
  • Linguistic student, Nordfyns Gymnasium DK
    1989 - 1992

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