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Michael Daniel is a seasoned marketing professional with 14 years of experience in direct marketing, marketing strategy, and sales. He has held leadership positions at DC Dental, Inc. and Advanced Defense Technologies, and has a Master of Business Administration (MBA) from The Johns Hopkins University - Carey Business School.

Credentials

  • Member - American Academy of Inside Sales Professionals
    -

Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • National Sales Manager
      • Apr 2015 - Present

      Collaborate with VP of Sales and Marketing to execute sales strategy and special programs. Manage and coach team of 22 sales reps as well as three sales administrators in locations nationwide. Implemented interactive file studies and coaching sessions with sales team. Created incisive tools/searches within Netsuite ERP to uncover opportunity for sales representatives and streamline the sales process. Collaborated with VP of Sales to implement new rep incentive programs including mass-expansion of generous manufacturer spiffs and consistent internal sales contests. Created and executed strategic POW program that enabled DC Dental to adapt and thrive amid major industry change.

    • Director of Clinical Marketing
      • Apr 2014 - Apr 2016

      Collaborated with Clinical Director to create and implement robust programming including live continuing education events and a bi-weekly clinical webinar series. Worked to attain AGD/PACE approval for DC Dental and establish standards of education excellence and integrity. Created new website and developed full content for dcdentalclinical.com website as well registration/webinar infrastructure for the webinar series that consistently drew (and draws) 300-400 registrants and 100-200 attendees. Liased with both clinical faculty and key personnel in DC sales and marketing to ensure program success and inter-departmental synergy.

    • Director of Marketing
      • Aug 2009 - Apr 2014

      Worked with VP of Sales and CFO to establish and execute annual strategic marketing plan and budgeting. Ensured and executed intensive interactive communication with sales team on promotions and dental product knowledge. Established new quarterly DC Impression magazine, liaised with manufacturer partners and managed selling of advertising therein. Established multi-platform Social Media presence, achieving highest Facebook "Likes" among all mid-sized dental companies. Collaborated with VP of Sales and dental manufacturer partners to implement new sales and product training system. Project Manager for trade show participation, promotion and all logistics involved.

    • Purchasing Manager
      • Dec 2004 - Jun 2008
    • Assistant Associate
      • 2008 - 2008

Education

  • 2003 - 2005
    The Johns Hopkins University - Carey Business School
  • 2000 - 2003
    Ner Israel Rabbinical College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Direct Marketing”

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