Experience

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  HOERBIGER

  • Westwood, MA

  • Inside Sales Representative

    • Jun 2019 - Present
    • Westwood, MA
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  Honeywell Safety Products

  • Product Marketing Manager, Retail

    • May 2016 - Present

    •Managed several personal safety product lines (Hearing & Respiratory Protection).•Monitored and analyzed channel performance and trends as well as product line performance.•Developed new products (NPI) working with contract manufacturers (Asia) for two product lines.•Defined product roadmaps; initiated and lead NPI/NPE projects for Hearing and Respiratory Protection.•Delivered profitability through price optimization, cost reduction analysis and SKU rationalization.•Conducted VOC and OVC (observational VOC), secondary market research, and trends analysis that translated into product portfolio initiatives and/or programs.

  • Product Marketing Manager

    • Jun 2011 - May 2016

    •Managed industrial respiratory product lines; built Product Roadmap.•Created new product platform and lead two NPI global projects as North American lead, growing business annually; participated in global project for line extension, as US/Canada lead.•Designed and conducted VOCs translating findings into unique product attributes and marketing requirements, resulting in differentiated value propositions, while building stronger customer relationship.•Designed and executed effective product launches for Sales teams and channel.•Introduced purchased products for resale, entering new markets and contributing incremental revenue in sales.•Worked seamlessly with Sales, Engineering, MarCom, Manufacturing and other functional groups to successfully develop and launch new products, assuring optimal user experience.•Investigated market trends through primary and secondary research (e.g., analysis of positive vs. negative growth segments; product connectivity and information; competitive strategies and other).

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  Honeywell Fire Systems Group

  • International Communications Manager

    • Aug 2005 - Jun 2012

    •Delivered end-user and channel partner training events locally throughout Latin America and Canada, resulting in sales growth, driving sales ‘beyond code compliance.’•Created fully integrated, multi-lingual communication platforms for several brands (websites, sales collaterals, PR, advertising,...

• 

  Federal Signal Corporation

  • Marketing and Communications Manager - Europe

    • Jun 1997 - Jul 2004

    •Planned and directed marketing programs to grow European market share (sales EUR 38M) achieving sustained growth; supported channel marketing initiatives in Latin America, Middle East and China.•Defined value propositions for several configurable product lines and purchased goods for resale.•Thr...