Melissa S.

Senior Integrated Marketing Manager at Kenra Professional
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Contact Information
Location
US
Languages
  • Spanish Professional working proficiency
  • English Native or bilingual proficiency

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Senior Integrated Marketing Manager
      • Feb 2021 - Present
    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Director Of Marketing And Brand Development
      • Oct 2014 - Feb 2021

      -Oversee all brand marketing including email, branded partnerships, blogger collaborations, public relations agency campaigns and events, social media agency activations and content, paid advertising and brand’s website. -Manage all agency relationships and entire marketing and advertising budget. -Developed and manage Bellacures branded product manufacturing and distribution system to 8 stores. -Work with franchise owners and management on executing marketing campaigns and all brand-related items (including visual, experiential, and Bellacures products).

    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Director of Production and Planning
      • 2013 - 2014
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Account Executive
      • 2010 - 2012

      -Managed all Ecommerce accounts. Merchandise vendor's websites in conjunction with buyer. -Managed large chain specialty accounts. -Developed and marketed Collegiate Licensed Product Collection, Bridal Collection, and After Midnight Collection through tradeshows, marketing campagins, Facebook advertising, blogging. -Worked with external advertising agency to create targeted on-campus marketing plan for University of Tennessee and University of Arkansas students. Work with Florida regional merchandiser to create on-campus marketing plan for Florida State University.

    • United States
    • Retail
    • 700 & Above Employee
    • Associate Buyer
      • 2008 - 2010

      -Responsible for buying process by region and by store for Designer Goldrange brands: Escada and Moschino Cheap and Chic.-Brainstormed and created creative marketing campaigns for stores such as customer sweepstakes, direct mailers.-Coordinated with vendors to plan trunk shows, and store events.-Maintained communication flow with store managers, department managers, and regional vendor merchandisers to ensure that all product questions and concerns are fielded and that product is being sold.

    • Assistant Buyer
      • 2007 - 2008

      Saks.com

    • 1 - 100 Employee
    • Executive Development Program and Assistant Buyer
      • 2006 - 2007

Education

  • General Assembly
    Digital Marketing Bootcamp; Facebook Advertising Bootcamp
    2017 -
  • UCLA Extension
    Digital Marketing Analytics
    2017 -
  • Indiana University Bloomington
    Bachelor of Science (B.S.)

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