Melissa S.
Senior Integrated Marketing Manager at Kenra Professional- Claim this Profile
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Spanish Professional working proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Experience
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Kenra Professional
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United States
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Manufacturing
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1 - 100 Employee
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Senior Integrated Marketing Manager
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Feb 2021 - Present
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Bellacures
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Director Of Marketing And Brand Development
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Oct 2014 - Feb 2021
-Oversee all brand marketing including email, branded partnerships, blogger collaborations, public relations agency campaigns and events, social media agency activations and content, paid advertising and brand’s website. -Manage all agency relationships and entire marketing and advertising budget. -Developed and manage Bellacures branded product manufacturing and distribution system to 8 stores. -Work with franchise owners and management on executing marketing campaigns and all brand-related items (including visual, experiential, and Bellacures products).
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Jamie Wolf Fine Jewelry
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Director of Production and Planning
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2013 - 2014
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Hanky Panky
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Account Executive
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2010 - 2012
-Managed all Ecommerce accounts. Merchandise vendor's websites in conjunction with buyer. -Managed large chain specialty accounts. -Developed and marketed Collegiate Licensed Product Collection, Bridal Collection, and After Midnight Collection through tradeshows, marketing campagins, Facebook advertising, blogging. -Worked with external advertising agency to create targeted on-campus marketing plan for University of Tennessee and University of Arkansas students. Work with Florida regional merchandiser to create on-campus marketing plan for Florida State University.
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Saks Fifth Avenue
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United States
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Retail
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700 & Above Employee
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Associate Buyer
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2008 - 2010
-Responsible for buying process by region and by store for Designer Goldrange brands: Escada and Moschino Cheap and Chic.-Brainstormed and created creative marketing campaigns for stores such as customer sweepstakes, direct mailers.-Coordinated with vendors to plan trunk shows, and store events.-Maintained communication flow with store managers, department managers, and regional vendor merchandisers to ensure that all product questions and concerns are fielded and that product is being sold.
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Assistant Buyer
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2007 - 2008
Saks.com
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Macy's
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1 - 100 Employee
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Executive Development Program and Assistant Buyer
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2006 - 2007
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Education
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General Assembly
Digital Marketing Bootcamp; Facebook Advertising Bootcamp -
UCLA Extension
Digital Marketing Analytics -
Indiana University Bloomington
Bachelor of Science (B.S.)