Bookkeeper

• Jan 2023 - Present

Web Designer

• Dec 2022 - Jan 2023

Complete redesign of Doggie Do’s website. Created user personas, including client’s goals and pain points, from target audience data to ensure exceptional user experience. Developed plan to enhance current website, including improving information architecture, digital content, and visual aesthetics. Implemented these various design changes as well as content creation in unison with brand identity. Ensured site’s accessibility and responsiveness for mobile use. Created custom 404 Error Page as well as Landing Page. Coordinated with previous designer to initiate and transfer domain from GoDaddy to Wix platform. Upgraded to a secure site (https) and initiated 301 redirects from the http site. Connected site to Google Search console and implemented SEO best practices including researched keywords, titles, and metadata. Implemented basic omnichannel marketing across Facebook, Instagram, Google, and Yelp to ensure brand unison. Collaborated with owner to determine social media marketing strategies; and created multiple Facebook posts. Show less

Web Developer, Administrative Assistant

• Feb 2022 - Aug 2022

Remotely performs administrative tasks such as bookkeeping, invoicing, calendar management, google drive maintenance/organization, and client communication. Assists with proposal preparation as well as basic marketing/branding strategies. Worked closely with the lead web developer to redesign and develop the company’s website via Wix platform. Planned and implemented visual aesthetics, as well as informational structure of the site. Remotely performs administrative tasks such as bookkeeping, invoicing, calendar management, google drive maintenance/organization, and client communication. Assists with proposal preparation as well as basic marketing/branding strategies. Worked closely with the lead web developer to redesign and develop the company’s website via Wix platform. Planned and implemented visual aesthetics, as well as informational structure of the site.