Melissa Joy Morales

Digital Marketing Consultant at Eleven Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, Hong Kong SAR, HK
Languages
  • English Native or bilingual proficiency
  • Filipino Full professional proficiency
  • Cantonese Elementary proficiency

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Bio

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5.0

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Avelino Cortes III

Melissa has been an integral part of my career growth and her passion, creativity and attention to detail are excellent markers of a true professional.

Maxim Minin

Knows her stuff and fun to work with

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Credentials

  • Salesforce Certified Marketing Cloud Administrator
    Salesforce
    Aug, 2023
    - Sep, 2024

Experience

  • Eleven Digital
    • Hong Kong
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Jan 2023 - Present

      - Manage project tasks and project plan to ensure a superior client experience. - Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements. - Creates and manages project plans and timelines to deliver marketing campaigns on time. - Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns. - Reviews campaign metrics,trends and insights; works with Customer Marketing Strategy on campaign optimization. - Produce and execute multi-channels (SMS, Email, App Notification) automation journey, including building emails from templates and HTML, A/B testing, asset coordination, QA and scheduling. - Support various strategic programs via manual and triggered campaigns across the customer lifecycle. - Problem solve and conduct analysis and solutions. - Present a cogent ideas and support using appropriate data and tools. - Collaborate with colleagues and clients of varying backgrounds to effectively serve clients - Conduct business process review meetings and lead the evaluation of functional and technical requirements including user story development and grooming. - Translate client needs into business and technology solutions, providing consultation on the customer digital journey and digital transformation. - Support the development and implementation of quality Digital Marketing solutions for the client and align delivery to business goals. - Develop and deliver change management activities like end-user training to drive user acceptance. Show less

  • First Page
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • May 2022 - Dec 2022

      - Maintaining a positive/ consultative relationship with clients. - Collaborating with execution teams (PPC and SEO team) to ensure that client deliverables are met. - Putting together monthly/quarterly reports to educate clients about our digital marketing efforts and offer further advice on how to establish a stronger digital marketing eco-system. - Learning about new digital marketing developments weekly & also being up-to-date through external resources online. - Part of team building activities to further drive the collaborative culture of the agency. - Managing client expectations to maintain weekly communication. - Go through initial timeline, SEO Audit, media plan and promotional suggestions to help build client's brand and online presence. - Ensuring GTM, Google Analytics, Google Search Console are up to date. - Renewal sales pitch for other client services. - Creating and provide basic SEO Audit. - Suggest SEO keywords and competitor analysis on client's market industry. - Providing other marketing channels out of service scope to maintain client service. - Creating media plan and creative references to design and content team. - Troubleshoot customer issues and find solutions - Worked with client's with customise CMS, Shopify and Wordpress. Show less

  • braag
    • Advertising Services
    • Digital Account Manager
      • Apr 2021 - May 2022

      - Being the face to the client once they have signed up including but not limited to client onboarding, upsell, sales outreach, meetings with clients (70% virtual) to discuss weekly performance reports, daily engagement with clients throughout the entire campaign, invoicing and payment support. - Working with our Paid Ads Team to formulate and refine Facebook ad campaigns that optimise for lead generation and purchase conversion for multiple clients simultaneously. - Setting up email campaigns to ensure leads are kept warm during pre-launch to launch. Software such as Mailchimp, Squarespace and Klavyio. - Generating performance reports on a regular basis and providing recommendations for further ad optimization for lead collection and purchases on Kickstarter, Indiegogo (Reaching to approx $20 to $100k+ raised campaigns) - Networking with creators of Kickstarter and Indiegogo campaigns, entrepreneurs and corporate heads of innovation, OEMs, and affiliate partners to drive new crowdfunding campaigns. - Sales outreach for our own brands to prospect into retailers and eCommerce channels. - Ensures that ads team are updated on the latest systems used to create an efficient work flow. - Liaise with supervisor to ensure a smooth workflow for all projects working on local and international accounts. -Troubleshoot customer issues and find solutions. -Coordinate and monitor project stages until client delivery. -Assists in PR outreach and cross promotions with other brands. -Set up landing pages using softwares such as Squarespace, shopify, Instapage and Attentive and to ensure changes are made to drive more better performances (traffic, conversions and etc. ) -Write email campaigns for clients and schedule to send applying best practices. Show less

  • Good Vibes Only Movement
    • Digital Account Executive
      • Sep 2018 - Jan 2021

      The position of the Digital Account Executive is responsible for managing and coordinating the completion of all media/events projects to respective clients. Position responsibilities:- Ensures that team are updated on the latest systems used to create an efficient work flow. - Liaise with CEO to ensure a smooth workflow for all Project Managers working on local and international accounts.- Social Media Manager of x accounts, past and current, focusing on increasing engagement, followers and online presence in all social media platforms (E.g Facebook, Instagram and LinkedIn). - Handle content creation for company and clients, create and curate visually appealing photos and/or short videos. - Content plan and calendar, content suggestions and use of basic editing with Adobe Lightroom and other software.- Conduct content analysis for all social media platforms using analytics. - Strategise overall page content and suggest content action plan. - Production Manager: Handle production projects from beginning to end. - Assists in video production as a camera and audio manager.- End to end event management, event conceptualisation, handle communication with external suppliers and on the day coordination for events ranging from corporate to luxury clientele, both small scale and large scale events. - Marketing Manager: Handled press and production for client features, landing them features in Vogue Hong Kong, SCMP, Home Journal. Email direct marketing, applying automation journey in company's marketing funnel.- Handle all ongoing communication with suppliers and clients. - Train and lead project management team for all client related work.- Customer relations: provide customers and communicate with support via email, phone and all social media channels. Troubleshoot customer issues and find solutions.- Coordinate and monitor project stages until client delivery. Show less

    • Executive Assistant
      • Aug 2017 - Aug 2018

      • Accounting work: Data input of receipts from September 2017 to present, data input for company yearly balance sheets and accounts payable/ accounts receivables spreadsheet.• Administration work: Draft final quotation agreements and invoices for respective clients, pay slips for team members, application forms and written test for respective applicants.• Assist CEO in handling overall company operations, calendar scheduling, pre-travel needs and client meetings. • Handle team time sheets from opt-in to opt-out. Show less

  • Le Lumière Events
    • Events Services
    • Marketing Assistant Intern
      • Apr 2017 - Jun 2017

      Event Management Company • Coordinated with Event Planning and Graphic Design Team. • Responsible for talking to clients and sponsors. • Managed social media accounts and Analyzed competitors and event planning market in Hong Kong. Event Management Company • Coordinated with Event Planning and Graphic Design Team. • Responsible for talking to clients and sponsors. • Managed social media accounts and Analyzed competitors and event planning market in Hong Kong.

  • AIA
    • Hong Kong
    • Insurance
    • 700 & Above Employee
    • Internship Trainee
      • Aug 2016 - Aug 2016

      5 Day Training Course • Introduction of Financial management and Wealth Management. • Comprehensive training for learning core Wealth Management and good insight for relationship management. 5 Day Training Course • Introduction of Financial management and Wealth Management. • Comprehensive training for learning core Wealth Management and good insight for relationship management.

Education

  • City University of Hong Kong
    Associate's degree, Business Administration and Management, General
    2015 - 2017

Community

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