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Melissa Hamrock is a seasoned marketing professional with expertise in social media, advertising, and public relations. She has worked in various roles, including marketing manager, account executive, and marketing manager, and has experience in managing projects, developing creative programs, and building successful relationships with clients and campus organizations. Melissa is currently pursuing a Master of Arts in Teaching - Elementary at Northeastern University to inspire and prepare children for success in their careers.

Experience

  • South Elementary School
    • Hingham, Massachusetts
    • 5th Grade Teacher
      • Aug 2019 - Present
      • Hingham, Massachusetts
  • Plymouth River School
    • Hingham, Massachusetts
    • 4th Grade Teacher
      • Aug 2018 - Jun 2019
      • Hingham, Massachusetts
    • 3rd Grade Long Term Substitute
      • Mar 2018 - Jun 2018
      • Avon, MA
    • Paraprofessional & In-School Substitute
      • Dec 2017 - Mar 2018

    • 2nd Grade Student Teacher
      • Sep 2017 - Dec 2017

    • Marketing Manager
      • May 2015 - Aug 2017
      • Boston, MA
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Supervisor
      • Jan 2015 - May 2015

    • Senior Account Executive: JetBlue and MassMutual Financial
      • Apr 2013 - Jan 2015

      As a Senior Account Executive, I've collaborated with two fully-integrated teams for two very different clients: JetBlue Airways and MassMutual Financial Group. My role is to act as the account lead for the majority of client advertising initiatives and deliverables. I keep my finger on the pulse of activity across all departments and active projects, and act as a key resource for our client contacts along with junior to senior level employees internally. - Support SVP and VP Account Directors by leading active digital, broadcast, social media and print projects, guiding creative development from kickoff to completion- Led testing and development of the website experience for JetBlue's Spring 2014 ad campaign website www.jetbluecentralperch.com - Work in concert with social media team to lead year-long strategic and creative development to bolster MassMutual’s social presence across all platforms- Oversaw development and production of three new national MassMutual TV spots and revisions to current TV work, from shoot through traffic - Drove strategy and creative development of more than 7 MassMutual digital creative plans, launching all plans concurrently in April 2013 - Managed implementation of print + digital inventory for MassMutual with more than 60 media partners for the consumer, B2B, small business and multicultural media plans- Account lead behind Mullen + MassMutual’s first in-language Spanish campaign, driving creative development and execution of all digital elements including banners, landing pages, and social media support- Guide junior executives and interns by assigning day-to-day tasks and promoting career growth by assigning appropriate projects based on their personal goals and interests

    • Account Executive
      • Aug 2012 - Apr 2013

      Beyond the day-to-day activity, as an Account Executive for MassMutual Financial Group my role was to proactively embrace new projects and resources, to lead our team to successful, innovative solutions.- Support supervisors across active digital, broadcast, social and print creative advertising projects- Maintain daily contact with the MassMutual client roster, managing expectations between clients and the agency for various deliverables- Collaborate with all agency departments, as well as with the client’s external agency partners (multicultural, PR) for specific initiatives- Handle all localized TV commercial requests by collaborating with our broadcast editors to customize national commercials for individual MassMutual agents nationwide - Guide junior executives/interns by monitoring specific day-to-day tasks such as scheduling meetings, managing billing and preparing internal and client-facing documents - Manage distribution of print inventory with more than 60 partners for the consumer, small business, multicultural and trade media plans- Lead the team to launch the first social media giveaway contest focused on Millennials and the national student debt crisis, resulting in more than 15,000 new fans and high-profile media coverage

    • Assistant Account Executive
      • Aug 2011 - Aug 2012

      As an Assistant Account Executive, I played an active role in managing the day-to-day workflow of projects for our client MassMutual Financial Group - ensuring no details went missed. - Assisted in running the internal day-to-day account operations- Supported development of creative programs across B2B and B2C efforts- At an ongoing basis, monitored competitive space and prepared competitive analysis reports on a breaking, monthly and annual basis - Supported supervisors by managing project status and budget- Lead contact for MassMutual’s first philanthropic social campaign on Facebook, resulting in $25,000 worth of donations to the Easter Seals organization and more than 7,600 new MassMutual Facebook fans

    • Account Service Intern
      • Jun 2011 - Aug 2011

      As an account service intern, I supported the account teams for three different accounts: Shout (S.C. Johnson), MassMutual Financial Group and Olympus Imaging America. Responsibilities included:- Conducted bi-weekly and monthly competitive reports, by observing the latest social media and creative trends- Gathered and distributed status materials for weekly meetings- Assisted in development and organization of niche, creative projects- Prepared creative and media plan recommendations for a philanthropic, educational effort inthe Springfield, MA community for MassMutual Between these three clients I was exposed to a wide range of opportunities, mindsets and strategies.

    • Marketing Manager
      • Aug 2009 - May 2011

      The marketing department serves as an in-house, full-service communications team representing all IU Student Media publications. Internally, I was responsible for coordinating all marketing and advertising executions for our publications. Externally, I engaged in building successful relationships...

    • Summer Intern
      • May 2010 - Aug 2010

      Winger Marketing is a full-service communications firm offering marketing, public relations, advertising and event planning in Chicago. As an intern at Winger Marketing, I reported to their Director of Advertising, Brooke Gallagher, as well as all other account executives when in need of assistan...

    • Summer Intern
      • May 2010 - Aug 2010

      Big Thinking By The Hour, Inc. produces video content specific for the web to build a strong brand image for their clients, in addition to attracting and retaining visitors to the client's website. I was charged with being the production assistant on all video shoots. This included preparing...

    • Marketing Intern
      • 2007 - 2007

Education

  • 2016 - 2017
    Northeastern University
  • 2007 - 2011
    Indiana University Bloomington

Suggested Services

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Industry Focus. “Marketing and Advertising”

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