Experience

Alto New York
• United States
• Advertising Services
• 1 - 100 Employee
• Group Brand Director

  • Feb 2020 - Present


72 and Sunny, TBWA\Chiat\Day

• Group Account Director

  • Aug 2015 - Feb 2020

  Led national/ regional, digital and social media, public relations and brand marketing efforts for major clients, including Comcast/Xfinity, CKE (Carl's Jr and Hardee's), Trojan, TD Bank, Michelin, Tic Tac, Netflix, Norwegian Airlines, and Samsung. Managed every aspect of the clients’ marketing strategies, achieving successful product launches and enhancing results. Oversaw multi-million dollar relationships. Developed and executed marketing strategy to drive rapid growth. Spearheaded a Global Campaign Strategy which led to a 30% increase in stock price, board confidence, client promotions and a finalist mention in Effies. Designed and delivered brand experiences that exceeded expectations and resulted in additional awards, including, Cannes Lions, One Show, and Clios. Show less



Magnetic Collaborative

• Retail Office Equipment

• VP, Director of Account Service

  • Sep 2012 - Aug 2015

  Clients: Google, Facebook, Samsung, Netflix, Heinekin, Nike, Deutsch, Droga 5, BBDO, etc. Launched and grew business, producing over $10MM in first year revenue and acquiring repeat, retainer high exposure clients, including Facebook, Google, GE, PNC Bank, Netflix, Google, and Samsung. Developed and executed the global experiential strategy for each client. Achieved 30% year over year profitability by continuously assessing and evaluating new business and production for resourcing and profitability. Held direct responsibility for sales revenue, and marketing across multiple sales channels including retail, e-Commerce and digital. Show less



Anomaly

• United Kingdom
• Architecture and Planning
• 1 - 100 Employee

• Account Director

  • Jan 2012 - Jul 2012

  Client: American Express, Serve Designed, developed, and pitched the marketing strategy for American Express and other key accounts. Leveraged deep-rooted media partnerships to drive new client acquisition utilizing a deep understanding of digital best practices. Led key marketing programs that grew new user base over 98% and active online community to 600K in under 30 days. Client: American Express, Serve Designed, developed, and pitched the marketing strategy for American Express and other key accounts. Leveraged deep-rooted media partnerships to drive new client acquisition utilizing a deep understanding of digital best practices. Led key marketing programs that grew new user base over 98% and active online community to 600K in under 30 days.



R/GA

• United States
• Advertising Services
• 700 & Above Employee

• Management Supervisor

  • 2009 - 2012

  Oversaw the Walmart, Verizon, and other key accounts to spearhead innovative digital and social strategies tailored to each client’s business objectives. Increased sales by over 70%. Managed marketing communications and media planning of over $130MM for Verizon Telecom. Created an integrated digital IPG team that won and maintained the Verizon account. Grew the Facebook program by over $2.5MM in under 6 months, introducing Wal-Mart to profitable social media channels. Oversaw the Walmart, Verizon, and other key accounts to spearhead innovative digital and social strategies tailored to each client’s business objectives. Increased sales by over 70%. Managed marketing communications and media planning of over $130MM for Verizon Telecom. Created an integrated digital IPG team that won and maintained the Verizon account. Grew the Facebook program by over $2.5MM in under 6 months, introducing Wal-Mart to profitable social media channels.



Crispin Porter + Bogusky

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • Sep 2006 - 2010

  Clients: Volkswagen & Microsoft Achieved a 78% increase in market share through creating and leading the marketing strategy for Volkswagen. Launched VW Dealer Site redesign, including over 600 individual sites, management of multiple stakeholders and sensitive technical integration into VW Digital Network. Managed VW Canada Digital marketing with emphasis on VW.ca redesign. Clients: Volkswagen & Microsoft Achieved a 78% increase in market share through creating and leading the marketing strategy for Volkswagen. Launched VW Dealer Site redesign, including over 600 individual sites, management of multiple stakeholders and sensitive technical integration into VW Digital Network. Managed VW Canada Digital marketing with emphasis on VW.ca redesign.



White & Partners

• Business Consulting and Services
• 1 - 100 Employee

• Account Executive

  • Aug 2004 - Sep 2006

  Managed and produced integrated marketing campaigns for key clients, including DOD & Touchstone Energy. Managed and produced integrated marketing campaigns for key clients, including DOD & Touchstone Energy.



Harris, Baio & McCullough

• Advertising Services
• 1 - 100 Employee

• Assistant Production Manager

  • Jun 2002 - Aug 2004

  Oversaw major accounts, including NASCAR, Newell Rubbermaid, Exide Batteries and SKF Bearings. Managed every aspect of projects and traffic management from concept through production. Oversaw major accounts, including NASCAR, Newell Rubbermaid, Exide Batteries and SKF Bearings. Managed every aspect of projects and traffic management from concept through production.