Experience

SparkShoppe LTD.

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President

  • Apr 2016 - Present

  Collaborate with CPG companies and retailers to develop and execute Shopper and Digital Marketing programs in the Grocery Industry Build comprehensive marketing plans for CPG companies and retailers inclusive of print, television, radio, digital and social media Collaborate with clients to develop or refine branding efforts Build strong trade partner relationships that support the common goal of increasing sales between organizations Collaborate with CPG companies and retailers to develop and execute Shopper and Digital Marketing programs in the Grocery Industry Build comprehensive marketing plans for CPG companies and retailers inclusive of print, television, radio, digital and social media Collaborate with clients to develop or refine branding efforts Build strong trade partner relationships that support the common goal of increasing sales between organizations



Price Chopper Supermarkets - Market 32

• United States
• Retail Groceries
• 700 & Above Employee

• Brand Manager

  • Aug 2011 - Apr 2016

  Collaborated with Consumer Packaged Goods (CPG) companies in the development of joint shopper marketing strategies and programs supporting our brand pillarsAssisted with the sell-in, coordination and execution of shopper marketing events Developed marketing plans for the banners of Price ChopperOversaw the Price Chopper brand presentation and consumer facing messages to ensure consistent treatment of our brand in digital, print and marketing communicationsBuilt strong trade partner relationships that support our brand and true partnerships between organizations

• Brand Manager - Corporate Brands

  • Aug 2010 - Sep 2011

  Led the marketing focus on the Price Chopper Corporate Brands business by acting as the key interface between marketing, advertising and merchandisingDeveloped and executed long term marketing plans utilizing print, social media, direct mail, in-store displays and targeted couponsDeveloped and managed marketing plans for large corporate initiatives including new and underperforming programs, offers, products and services for the overall organization and led cross functional teams through these plansLed branding efforts by developing and maintaining branding guidelines and criteria for Corporate BrandsIntegral member of the core brand team, acting as the brand team champion for Human Resources and Marketing



Daymon Worldwide

• Norway
• 1 - 100 Employee

• Senior Marketing Manager

  • Mar 2008 - Aug 2010

  Developed the Daymon Diagnostic, resulting in a strategic business plan to achieve increased awareness and loyalty to our brands Developed programs to deliver increased trial and penetration such as: In-store Cart Comparison, Free Grocery Sweepstakes, Chef Prepared Consumer Dinner, Lifestyle Publications, The View Brand Challenge, Associate Contests, In-store Events and Main Office Sampling Successfully introduced a new line of Price Chopper deli meats and cheeses with a comprehensive marketing plan, resulting in a double digit increase in tonnage Coordinated social media posts with brand stories and valuable coupon offers Initiated Quality Advisory Board with associates to generate trial and ownership in Corporate Brands

• Junior Category Manager

  • May 2007 - Mar 2008

  Managed the category dollar sales, unit movement, gross profit, profit margin, trade spend budget, and market share and developed weekly sales plans for twenty grocery categories totaling $120MM in dollar sales Collaborated with our CPG trade partners to develop merchandising plans that drove sales and profitability for respective categories. Impacted the total category dollar sales by $1.5MM or +3% Coordinated with the Corporate Brands Director and Brand Manager to ensure Corporate Brand sales, profit and penetration goals are achieved. Grew category penetration by +1.2% Developed and implemented a pre-baking season consumer sweepstakes program, resulting in sales growth of +46% vs. prior year. Incorporated this “Bake for the Cure” overlay program into the weekly ad and in-store seasonal display Worked with our fresh merchandising departments on cross functional promotions, providing customers with convenient meal solutions Analyzed weekly category performance, identified areas for improvement and built upon successes Developed store shelf sets to insure appropriate product assortment and placement Developed competitive pricing criteria for each assigned category