Meadhbh Roche

Promotions Coordinator at Solve-TAD
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Contact Information
Location
Sydney, New South Wales, Australia, AU

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5.0

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Alison Muir GIA(Affiliated)

Meadhbh is a strong leader in all aspects of digital marketing, brand and partnership development. Her ambition, optimism and tenacity resulted in many successful campaigns and partnerships, many of which Meadhbh built from the ground up on a shoestring budget. Target driven, Meadhbh is an asset to any team.

Julie El Zaouk

Meadhbh and I worked together at Solve-TAD (formerly known as TAD) for more than 2 years in the marketing team. I can confidently say that Meadhbh was such a huge asset to the business. She had developed some great relationships with stakeholders, especially in the fundraising space. She also played a huge part in growing a virtual fundraising event from scratch which is continually thriving. Meadhbh is driven, efficient and an overall fantastic person to work with.

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Credentials

  • Become a Video Editor
    LinkedIn
    May, 2022
    - Sep, 2024
  • Foundations of Video: The Art of Editing
    LinkedIn
    May, 2022
    - Sep, 2024
  • Introduction to Video Color Correction
    LinkedIn
    May, 2022
    - Sep, 2024
  • Introduction to Video Dialogue Editing
    LinkedIn
    May, 2022
    - Sep, 2024
  • Introduction to Video Editing
    LinkedIn
    May, 2022
    - Sep, 2024
  • Learning Video Production and Editing
    LinkedIn
    May, 2022
    - Sep, 2024
  • Premiere Pro 2020 Essential Training
    LinkedIn
    May, 2022
    - Sep, 2024
  • The History of Film and Video Editing
    LinkedIn
    May, 2022
    - Sep, 2024
  • ASIST
    -

Experience

    • Australia
    • Non-profit Organizations
    • Promotions Coordinator
      • Feb 2019 - Present

      • Developed and implemented a digital marketing strategy to support business requirements, sales and lead generation. • Researched, wrote, and acquitted a grant program of over $500k per annum. • Create and maintain partnerships across a wide variety of sectors including corporate, Universities and non-profits. • Developed and coordinated a peer-to-peer fundraising campaign Ready, Set, Move which has raised over $170k over three years. • Researched and facilitated the rebrand process with a view to roll out next year. • Oversee the fundraising program to include direct mail, peer to peer fundraising, regular giving, workplace giving and community fundraising initiatives. • Donor management & CRM – Salesforce • Public relations – organizing all media related opportunities for the organization including but not limited to radio and TV. • Create and develop marketing strategies segment of the organisation. • Organising events such as Annual General Meeting & volunteer conference. • Liaise and work with a number of consultants to carry out campaigns. • Commissioning and obtaining photographs and other illustrative material. • Raise the profile of the organisation and communications cross online, face to face and phone Show less

    • Lebanon
    • Education Management
    • 700 & Above Employee
    • Kindergarten Teacher
      • Aug 2016 - Jun 2018
    • Ireland
    • Political Organizations
    • Promotions Professional
      • Jun 2014 - Jul 2016

      • Identify and facilitate opportunities to raise brand awareness. • Establish, build and maintain relationships with key stakeholders. • Draft and distribute press releases and other pitch material. • Organise events, entertainment and social functions. • Develop, organise and implement marketing campaigns. • Plan strategies and promotional campaigns for events. • Prepare and edit Organizational publications. • Report and make recommendations on content marketing and marketing campaigns. • Advocate on behalf of students on a variety of causes such as education, employment, equality and health. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Member of class 2015/2016
      • Feb 2015 - Jan 2016
    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Arts and Humanities Program
      • Jun 2015 - Jul 2015

      • Undertook a research project aimed at identifying best practices of volunteering in hospitals. • Working as part of a team to help de-stress patients through arts and humanities. • Implemented a social media project called “Humans of Lombardi” which focused on the empowerment and identity of staff within the hospital. • Undertook a research project aimed at identifying best practices of volunteering in hospitals. • Working as part of a team to help de-stress patients through arts and humanities. • Implemented a social media project called “Humans of Lombardi” which focused on the empowerment and identity of staff within the hospital.

    • United States
    • Wholesale
    • 700 & Above Employee
    • Deli Assistant
      • Oct 2008 - May 2014
    • Health Promotion Officer
      • Feb 2012 - Dec 2012

      • Assisted in the development of the smoking policy for the establishment as well as providing information tailored to young people on the effects of smoking. • Developed and implemented a social media project involving different youth groups making videos on health-related topics. • Assisted in the facilitation of sexual health workshops in the secondary schools around Waterford city. • Assisted in the development of the smoking policy for the establishment as well as providing information tailored to young people on the effects of smoking. • Developed and implemented a social media project involving different youth groups making videos on health-related topics. • Assisted in the facilitation of sexual health workshops in the secondary schools around Waterford city.

Education

  • Munster Technological University
    Digital Marketing Strategy (MSc)
    2021 - 2023
  • Fundraising Institute Australia
    Diploma, Professional Fundraising
    2020 - 2021
  • Waterford Institute of Technology
    Bachelor of Arts in Health Promotion, Health Science
    2010 - 2014
  • Our Lady of Lourdes Secondary School, New Ross, Co.Wexford
    Leaving Certificate
    2005 - 2010

Community

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