Experience

Ecommerce Maven Digital Marketing Agency

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Principal

  • Feb 2022 - Present

  Helping B2B & B2C businesses implement modern e-commerce systems and streamline integrations and e-commerce operations. I have a deep and fundamental understanding of how these systems can and can't work together and how best to optimize for their customers' and their business's needs. We use modern D2C techniques adapted for B2B use to drive increases in AOV, conversion rate, and order frequency. Skilled with Shopify, BigCommerce, Netsuite, Hubspot, Netsuite, Celigo… Show more Helping B2B & B2C businesses implement modern e-commerce systems and streamline integrations and e-commerce operations. I have a deep and fundamental understanding of how these systems can and can't work together and how best to optimize for their customers' and their business's needs. We use modern D2C techniques adapted for B2B use to drive increases in AOV, conversion rate, and order frequency. Skilled with Shopify, BigCommerce, Netsuite, Hubspot, Netsuite, Celigo, Shipstation, Skuvault, Inventory Planner, Google Analytics, SEO/SEM, ERP systems, CRM, and myriad other ecommerce and SaaS apps Show less Helping B2B & B2C businesses implement modern e-commerce systems and streamline integrations and e-commerce operations. I have a deep and fundamental understanding of how these systems can and can't work together and how best to optimize for their customers' and their business's needs. We use modern D2C techniques adapted for B2B use to drive increases in AOV, conversion rate, and order frequency. Skilled with Shopify, BigCommerce, Netsuite, Hubspot, Netsuite, Celigo… Show more Helping B2B & B2C businesses implement modern e-commerce systems and streamline integrations and e-commerce operations. I have a deep and fundamental understanding of how these systems can and can't work together and how best to optimize for their customers' and their business's needs. We use modern D2C techniques adapted for B2B use to drive increases in AOV, conversion rate, and order frequency. Skilled with Shopify, BigCommerce, Netsuite, Hubspot, Netsuite, Celigo, Shipstation, Skuvault, Inventory Planner, Google Analytics, SEO/SEM, ERP systems, CRM, and myriad other ecommerce and SaaS apps Show less



INTERNATIONAL KEY SUPPLY, LLC

• United States
• Wholesale
• 1 - 100 Employee

• Founder

  • Aug 2012 - Jul 2021

  • Fueled innovative culture that drove value through governance to translate business needs into actionable plans. • Launched game-changing website with user-friendly interface and unique search feature to accommodate wholesalers and locksmiths, as well as allow customers to easily match keys with cars; catapulted sales by 50% in single night. • Faced organizational change during unprecedented times; approached work with sense of possibility and embraced challenges as opportunities for… Show more • Fueled innovative culture that drove value through governance to translate business needs into actionable plans. • Launched game-changing website with user-friendly interface and unique search feature to accommodate wholesalers and locksmiths, as well as allow customers to easily match keys with cars; catapulted sales by 50% in single night. • Faced organizational change during unprecedented times; approached work with sense of possibility and embraced challenges as opportunities for creative problem-solving. • Ideated, developed, and helped produce industry's first-ever virtual tradeshow to boost sales and elevate brand awareness; directed engagement and outreach strategies to hire panelists and experts, invite vendors, and market to prospective customers. • Filled 40+ digital booths with vendors and 900+ attendees, leading to an all-time high new customer count during the height of the pandemic, driving additional customer traffic and monumentally boosting sales. • Served as Chief Strategy Officer (CSO) with HL Flake after merger with International Key Supply, 2019. Improved legacy business processes and antiquated website to equate with modern technology by integrating easy-access search feature. Realized 25% increase in automotive revenue. • Formed Elite Automotive Committee with top experts to strategize on restoring HL Flake company reputation in the automotive space; solicited and considered diverse approaches and incorporate other perspectives into decision making. • Negotiated acquisition of commercial hardware company, HE Mitchell, and served as president until merger with HL Flake; implemented NetSuite, a sophisticated, cloud-based enterprise resource planning (ERP) software that revolutionized legacy system. Show less • Fueled innovative culture that drove value through governance to translate business needs into actionable plans. • Launched game-changing website with user-friendly interface and unique search feature to accommodate wholesalers and locksmiths, as well as allow customers to easily match keys with cars; catapulted sales by 50% in single night. • Faced organizational change during unprecedented times; approached work with sense of possibility and embraced challenges as opportunities for… Show more • Fueled innovative culture that drove value through governance to translate business needs into actionable plans. • Launched game-changing website with user-friendly interface and unique search feature to accommodate wholesalers and locksmiths, as well as allow customers to easily match keys with cars; catapulted sales by 50% in single night. • Faced organizational change during unprecedented times; approached work with sense of possibility and embraced challenges as opportunities for creative problem-solving. • Ideated, developed, and helped produce industry's first-ever virtual tradeshow to boost sales and elevate brand awareness; directed engagement and outreach strategies to hire panelists and experts, invite vendors, and market to prospective customers. • Filled 40+ digital booths with vendors and 900+ attendees, leading to an all-time high new customer count during the height of the pandemic, driving additional customer traffic and monumentally boosting sales. • Served as Chief Strategy Officer (CSO) with HL Flake after merger with International Key Supply, 2019. Improved legacy business processes and antiquated website to equate with modern technology by integrating easy-access search feature. Realized 25% increase in automotive revenue. • Formed Elite Automotive Committee with top experts to strategize on restoring HL Flake company reputation in the automotive space; solicited and considered diverse approaches and incorporate other perspectives into decision making. • Negotiated acquisition of commercial hardware company, HE Mitchell, and served as president until merger with HL Flake; implemented NetSuite, a sophisticated, cloud-based enterprise resource planning (ERP) software that revolutionized legacy system. Show less



Keyless2Go

• United States
• Security and Investigations

• Founder

  • Aug 2012 - Jul 2021

  Created and developed the largest brand of aftermarket keyless entry remotes in the USA. Created and developed the largest brand of aftermarket keyless entry remotes in the USA.


H.L. Flake Security Hardware
• United States
• Wholesale
• 1 - 100 Employee
• Chief Strategy Officer - Automotive

  • Dec 2019 - Apr 2021

HE Mitchell Co
• President

  • Jan 2018 - Jan 2020

Installation Distributors
• United States
• Motor Vehicle Manufacturing
• Sales

  • Jan 2011 - Aug 2012

Haines Enterprises
• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee
• Sales

  • Apr 2008 - Sep 2011