Director

• Feb 2018 - Present

Started the business as a side hustle in 2018 but it quickly dawned on me that this was going to be what my life is all about. I have enjoyed seeing the company transform over the years from a shelf in my closet and an instagram page to a bigger online presence, a website, a physical store and having one employee,then 2,3,4 and now we have 11 employees with 4 external consultants My current role involves *first and foremost, being the face of the brand *creating relationships with external parties and friends of the business *Data analysis both internally and externally to get a better understanding of current trends and customer needs so we can constantly stock high performance products *Financial planning and budgeting, control operating and variable expenses in line with the budget alongside the finance team *Guide, motivate and provide overall leadership to the entire team *Organize and oversee training for the sales team alongside a training consultant *Manage contractual matters related to staff employment *Drive skincare conversations on social media and directing the content to our website or store for conversion *work alongside the marketing team to refine concepts, approvals and execution * strategic B2B and B2C marketing and relations building with an aim of creating an ecosystem where there is a win win situation for all parties involved *Price and terms negotiations with our suppliers *constantly promoting diversity and inclusion at the work place *constantly ensuring the company complies with government regulations for businesses in the beauty sector *constantly growing our CRM and using this to streamline processes, enhance customer service and grow revenue *Constantly building a strong team by developing independent departments that support the overall goal of the business Show less

Content Creator/fashion blogger

• Aug 2011 - Present

started out as a fashion blogger while in university as a hobby. Blogs were a big deal at the time and this required frequent updates on personal style on the blog. Over time, this has transitioned into more lifestyle content on social media platforms. I took some time to analyse the platforms that will serve my interests better and eventually I transitioned into a fashion, beauty and lifestyle content creator on Instagram. SKILLS *Creative direction for content on shoot days *story telling through content *production management *social media marketing *public relations *follower Engagement *Brand/product influencing/marketing *market research As a content creator over the years, I have been able to work with so many amazing brands such as *Samsung *Dove *Mega growth *Centonomy ltd *Fillerina *Health classique *superfoam etc Show less

medical Representative

• May 2015 - Jul 2019

*Detailing pharmaceutical products to healthcare professionals in both pharmacies and hospital set ups. *Tasked to cover the whole coastal region from Voi to Kwale, Mombasa to Malindi/Watamu *Created customer data base for the region to enhance performance through targeted marketing activities *Frequently Organised and spearheaded round table and promotional meetings with key stakeholders to share knowledge and create conversations around the brands assigned to me. *Detailing pharmaceutical products to healthcare professionals in both pharmacies and hospital set ups. *Tasked to cover the whole coastal region from Voi to Kwale, Mombasa to Malindi/Watamu *Created customer data base for the region to enhance performance through targeted marketing activities *Frequently Organised and spearheaded round table and promotional meetings with key stakeholders to share knowledge and create conversations around the brands assigned to me.

territory supervisor

• Oct 2013 - Apr 2015

*Drive affordable drug access in rural Kenya *work alongside a community health educator to impact knowledge to various communities on common health and hygiene issues. *create a comprehensive customer database for my region *collect market intelligence on issues affecting the people in my territory and possible solutions offered by the products in my portfolio *Drive affordable drug access in rural Kenya *work alongside a community health educator to impact knowledge to various communities on common health and hygiene issues. *create a comprehensive customer database for my region *collect market intelligence on issues affecting the people in my territory and possible solutions offered by the products in my portfolio

Intern

• Jun 2011 - Jul 2011

intern

• 2011 - 2011