Experience

86 SPORTS & BIZ
• Argentina
• Events Services
• 1 - 100 Employee
• Gerente Comercial y Socio

  • Dec 2021 - Present

Mercado Libre
• Argentina
• Internet Publishing
• 700 & Above Employee
• Customer Experience Analyst

  • Nov 2020 - Jan 2022


Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Foods Strategy, Performance & Operation Lead

  • Mar 2020 - Dec 2020

  • Analysis of market opportunities for current categories and identification of new businesses• Development of new business models for the portfolio brands together with Legal, Commercial, Taxes.• Business Intelligence: regional, channel and demographic analysis to detect opportunities and risks• Demand projection based on marketing and commercial plans analyzing macroeconomic variables in conjunction with Sales, Supply Chain and Finance• Monthly, quarterly and ad hoc reporting for C level of business variables (Share of Market, Distribution, Penetration), financial, commercial channels, formats, revenue management• Management and analysis of the P&L of Foods brands Show less

• Brand Administrator

  • Nov 2018 - Mar 2020

  • Innovations: product development and launching. Market analysis and projections (Nielsen, Kantar). Business Case building.• Generation of the marketing plan and execution of the communication plan in social networks, influencers and traditional media.• Monthly calendar of contents aligned to Precision Marketing (ad hoc audiences by campaign - product)• In charge of the digital strategy, implementation and performance monitoring (Bunker DB).• Responsibility for generating website traffic (SEO and SEM) and data collect (DMP Tags & PI - mailing and lead ads). Consumer UX (Website, e-commerce, social community)• Responsible for the P&L of the Maizena portfolio (Granolas, Premixes, Cookies, Pasta and Corn Starch). Power BI analysis.• Brand image tracking and business performance (Kantar World Panel, Nielsen, Millward Brown, Social Listening) Show less

• Sr Marketing Analyst

  • Nov 2017 - Nov 2018

  • Innovations: product development and launching. Market analysis and projections (Nielsen, Kantar). Business Case building.• Generation of the marketing plan and execution of the communication plan in social networks, influencers and traditional media.• Monthly calendar of contents aligned to Precision Marketing (ad hoc audiences by campaign - product)• In charge of the digital strategy, implementation and performance monitoring.• Responsibility for generating website traffic (SEO and SEM) and data collect (DMP Tags & PI - mailing and lead ads). Consumer UX (Website, e-commerce, social community)• Responsible for the P&L of the Maizena portfolio (Granolas, Premixes, Cookies, Pasta and Corn Starch). Power BI analysis.• Brand image tracking and business performance (Kantar World Panel, Nielsen, Millward Brown, Social Listening) Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Gatorade Sports Marketing

  • Mar 2016 - Oct 2017

  Coordinator of Sports / Professional Marketing agenda of the brand. Responsible for the negotiations and relations with sports institutions and athletes to jointly develop programs (Boca Jrs / Argentina Rugby Union / Megatlon / Runners Club). Alignment and execution of the marketing and trade marketing programs with the bottler team (AB-InBev). In charge of campaigns, activations and content generation. Launches of products and innovations, leading agencies in Buenos Aires and Regions. Digital, PR, events, influencers. E-Commerce. Show less



86 Sports & Biz

• Argentina
• Events Services
• 1 - 100 Employee

• Chief of Marketing & Events

  • Nov 2014 - Mar 2016

  Lead and execute Marketing and Sales plan. Coordination of the team (two people in charge). Management of notes and interviews in the media, activations with journalists. Lead and execute Marketing and Sales plan. Coordination of the team (two people in charge). Management of notes and interviews in the media, activations with journalists.



Urban PR

• Poland
• Public Relations and Communications Services

• Account Assistant

  • Apr 2013 - Oct 2014

  Management of notes and interviews in the media, creation of content for brands (digital, audiovisual, radio and graphic), journalistic writing, events and activations with journalists and celebrities, clipping. Making of PR plans and strategies. Nokia, LAN & Topper Management of notes and interviews in the media, creation of content for brands (digital, audiovisual, radio and graphic), journalistic writing, events and activations with journalists and celebrities, clipping. Making of PR plans and strategies. Nokia, LAN & Topper



Avatar

• India
• Mental Health Care
• 1 - 100 Employee

• Digital Monitoring Analyst

  • Sep 2012 - Mar 2013

  Social networks analysis of massive consumer goods (Brands of The Coca Cola Company). Reporting quantitative and qualitative information of Twitter, Facebook, blogs and web pages in which the product of the customer is mentioned. Social networks analysis of massive consumer goods (Brands of The Coca Cola Company). Reporting quantitative and qualitative information of Twitter, Facebook, blogs and web pages in which the product of the customer is mentioned.


Creixer
• Mexico
• Business Consulting and Services
• 1 - 100 Employee
• Community Manager

  • Oct 2009 - Oct 2010