Regional Sales Manager

• Jul 2020 - Present

I help stone fabricators, wholesalers, contractors and tile distributors sell new, slow-moving, excess and discontinued lines at stonetrash.com. We bring SAAS solutions to the stone industry. Providing extreme value engineering options for contractors and designers. Partner with StoneTrash to sell YOUR hard to move inventory. Focused on Sales Growth, digital marketing and new territory development. B2B and B2C initiatives. I help stone fabricators, wholesalers, contractors and tile distributors sell new, slow-moving, excess and discontinued lines at stonetrash.com. We bring SAAS solutions to the stone industry. Providing extreme value engineering options for contractors and designers. Partner with StoneTrash to sell YOUR hard to move inventory. Focused on Sales Growth, digital marketing and new territory development. B2B and B2C initiatives.

Sales Director

• Jul 2019 - Jul 2020

Director of Marketing

• Nov 2016 - Jun 2019

Managed marketing, sales and business development programs across 3 organizations contributing $22M in sales. Designed and trademarked new product branding, collateral and customer loyalty programs. Generated social media content, WordPress Blogs and created print, AdWords and social media advertising campaigns. Developed targeted strategies to convert large commercial masonry contractors and stone distributors. Engaged architecture firms through CEU education programs, catalogs, quarry visits and field events to increase specifications. Key Achievements: • Directed and managed six large scale trade show exhibits with impact promotions that increased sales by 27% in 2018 YTD through the development of new channel partners. • Increased site visits by 30% (3.5K+) per month through AdWords campaigns and organic content creation, overhaul on flagship website and deployment of responsive mobile site. • Recognized for the development of award-winning ESI Profiles App that enabled customers to visualize stone products on their construction plans. 2018 Platinum Hermes Award for the Espinoza Profiles App. Decreased sales cycle from 60 days to 14 day average close. -- Directed the product launch for Terra Blend Cement in Texas with a focus on masonry contractors. The successful launch resulted in disruptive, rapid sales growth. Terra Blend gained substantial market share for new product lines against large, entrenched competitors. Designed and trademarked new product branding, collateral, bagging, web and social assets with market focused SEO. Active member San Antonio Masonry Contractors Association, Central Texas Masonry Contractors Association, Texas Masonry Council, AIA, Marble Institute of America + Building Stone Institute, TACA and the Williamson County A&M Club.

Sales Marketing Manager

• Mar 2015 - Oct 2016

- Planned and executed a marketing program that won state and national awards in 2015. - Executed social media strategy that grew audience and converted leads into customers. - Developed B2B referral network and built new partnerships with commercial and residential realtors. - Managed design and re-launch of business website and curated WordPress content. - Directed Adwords vendor campaigns. - Created original blog and newsletter content. - Planned and executed publicity campaigns and events. - Managed luxury sales process from initial contact through contract execution.

Asset Manager

• 2009 - 2013

- Deployed to failed financial institutions as FDIC Resolution assistance contractor in Chicago, San Francisco, Las Vegas, Arizona and Florida. - Asset Manager for $50 million distressed loan portfolio. - Deployed to acquiring banks to monitor FDIC loss/share agreements. - Asset manager of special distressed real estate owned by failed banks. - Negotiated settlements with debtors and monitored REO divestitures. - Deployed to failed financial institutions as FDIC Resolution assistance contractor in Chicago, San Francisco, Las Vegas, Arizona and Florida. - Asset Manager for $50 million distressed loan portfolio. - Deployed to acquiring banks to monitor FDIC loss/share agreements. - Asset manager of special distressed real estate owned by failed banks. - Negotiated settlements with debtors and monitored REO divestitures.

Ranch Sales and Rural Land Development

• 2004 - 2010

- Formed partnerships with private equity investors to acquire, develop and sell ranch and commercial properties across Texas. - Managing partner and development lead. - Designed and implemented online property marketing program. - Sold commercial, residential and farm properties. - Formed partnerships with private equity investors to acquire, develop and sell ranch and commercial properties across Texas. - Managing partner and development lead. - Designed and implemented online property marketing program. - Sold commercial, residential and farm properties.

Commercial Leasing and Sales

• 2000 - 2003

- Sold and leased commercial Office, Industrial and Retail to a variety of businesses ranging from start-ups to Fortune 500 companies. - Leased an Austin industrial portfolio of over 900,000 square feet for JP Morgan. - Rookie salesperson of the year 2000. - Sold and leased commercial Office, Industrial and Retail to a variety of businesses ranging from start-ups to Fortune 500 companies. - Leased an Austin industrial portfolio of over 900,000 square feet for JP Morgan. - Rookie salesperson of the year 2000.