Senior Director / Head of Product and Merchandising

• Oct 2023 - Present

Category Director - Rawlings Bats

• Sep 2023 - Oct 2023

Category Manager - Bats and Batting Gloves

• Aug 2019 - Sep 2023

Lead product lines specific to the development and execution of the annual business plan across four categories (Baseball Bats, Softball Bats, Wood Bats, and Batting Gloves) Manage the development and implementation of game changing products to the market. Work cross functionally with multiple departments (sales, operations, suppliers, etc.) ensuring effective communication for successful on time product roll outs. Analyze market trends, competitive products, innovative… Show more Lead product lines specific to the development and execution of the annual business plan across four categories (Baseball Bats, Softball Bats, Wood Bats, and Batting Gloves) Manage the development and implementation of game changing products to the market. Work cross functionally with multiple departments (sales, operations, suppliers, etc.) ensuring effective communication for successful on time product roll outs. Analyze market trends, competitive products, innovative technologies, and go to market strategies for future product launches. Lead the development, implementation, and management of all stock, limited edition, and SMU products for bats and batting gloves. Collaborate with sales team to develop trend relevant special make up products for big box accounts including but not limited to Dicks Sporting Goods, Academy Sports, Big 5 Sporting Goods, etc. Work closely with demand planning, business planning, and operations to ensure SKU/Margin goals, mitigation of excess inventory, and target cost achievement. Lead focus groups of coaches, players, dealers, and end consumers as well as communicate with sales representatives to maintain category and market relevant product lines.

Product Manager - Marine

• Jun 2018 - Jul 2019

Global Product Manager – Baseball Apparel, Hardgoods , and Accessories

• Jul 2016 - May 2018

Manage the range plan from product brief to commercialization and manage the process (Calendar, SKU´s, Amortization) Manage NCAA Assets’ uniform and hardgood product design and direction Manage design and development of batting gloves and batter’s protective product for MLB assets Analyzes the category, core consumer, key customers and market to ensure the constant evaluation and improvement of product. across all lines Build consumer network for consistent product… Show more Manage the range plan from product brief to commercialization and manage the process (Calendar, SKU´s, Amortization) Manage NCAA Assets’ uniform and hardgood product design and direction Manage design and development of batting gloves and batter’s protective product for MLB assets Analyzes the category, core consumer, key customers and market to ensure the constant evaluation and improvement of product. across all lines Build consumer network for consistent product feedback for future sell-in/sell-through including participation in consumer focus groups Create ideal merchandising plans, by color rollouts, launch dates, by channel, by accounts, showcased through retail floor plans Assists in creating activation plans to drive authentic stories with Sports marketing and Brand marketing Support in presenting the Category and Range both internally and externally Manages the product process and leverages category sourcing strategy to deliver new material and design innovation while meeting gross margin/ profitability objectives Assist in developing the marketing and product strategy across all lines

Global Product Manager - Diamond Sports Apparel and TEAM Merchandiser

• Jul 2013 - Jul 2016

Manage adidas diamond sports licensed properties uniform direction and design Analyze and create a competitive analysis set of existing manufacturers within the diamond sports apparel category Create in conjunction with the Business Unit Director the category business plan for diamond sports apparel category Execute the entirety of the category business plan, starting from clear design briefs to product launch to product exit Create complete range of diamond sports… Show more Manage adidas diamond sports licensed properties uniform direction and design Analyze and create a competitive analysis set of existing manufacturers within the diamond sports apparel category Create in conjunction with the Business Unit Director the category business plan for diamond sports apparel category Execute the entirety of the category business plan, starting from clear design briefs to product launch to product exit Create complete range of diamond sports footwear, hardgoods, and headwear Provide clear briefs which give product/collection direction and all pertinent information to the service departments (Development, Design, Logistics) Analyze and report category business performance, including inventory trends, sell through modeling, market share, ASP, order profiling, article/color/size efficiency Insure constant efficiency across category and brand messaging Data entry and maintenance of all of the product information systems, SAP, SAMMS, RMA, MPT, DMT, etc Present ranges, both internally and externally to key schools, accounts, and team dealers Work closely with all cross functional teams such as Design, Development, Business Units and key account teams to ensure constant improvement/evaluation of process and product range Build market/customer/athlete/retailer network for consistent product feedback in category

Product Developer/Product Manager

• May 2012 - Jul 2013

Work with Product Marketing, R&D, and Operations to enable the delivery of fully functional commercial products Communicate product development and negotiate costs with U.S., Asian, and Latin American vendors and suppliers Travel internationally for product confirmation, factory inspection, and to keep rapport with key vendors and suppliers Complete all necessary development, testing, process, and approval steps necessary for launching new commercial products as well as… Show more Work with Product Marketing, R&D, and Operations to enable the delivery of fully functional commercial products Communicate product development and negotiate costs with U.S., Asian, and Latin American vendors and suppliers Travel internationally for product confirmation, factory inspection, and to keep rapport with key vendors and suppliers Complete all necessary development, testing, process, and approval steps necessary for launching new commercial products as well as providing sustainable support for these offerings Drive and support product strategy and execution, combining feedback from sales, marketing, development, and customers Provide technical direction, category expertise, and assistance in driving overall product strategy Develop project schedule with product development team, R&D, and Marketing team Establish and manage project scope, critical path, and budget Create SMU products for Big Box stores and buying groups (Dicks Sporting goods, Lids, Eastbay, Hibbits, Academy, Sports Inc., Sports Chalet, etc.) Represent Schutt Sports at all major football trade shows and Pop Warner Super Bowl as a product expert Present products at National spring and fall sales meetings and work with dealers on feedback for product change requests. Chair the spring and fall product development teams that create products and evaluate inventors patented, patent pending, and conceptual ideas

Football & Baseball/Softball Product Coordinator

• Aug 2008 - May 2012

Worked directly with Executive Director of Product Development to create and maintain Schutt football equipment and softball/baseball equipment. Drive product development from concept to creation. Responsible for writing Marketing Analysis Surveys and Engineering change forms. Marketing/Product Development representative for engineering change weekly meetings. Use Microsoft office, word, excel, and powerpoint as well as Avante for product. Main contact with overseas vendors for new, current… Show more Worked directly with Executive Director of Product Development to create and maintain Schutt football equipment and softball/baseball equipment. Drive product development from concept to creation. Responsible for writing Marketing Analysis Surveys and Engineering change forms. Marketing/Product Development representative for engineering change weekly meetings. Use Microsoft office, word, excel, and powerpoint as well as Avante for product. Main contact with overseas vendors for new, current, and old product. Expirenced with Asian country overseas travel. Attend all major trade shows (AFCA, NATA, AEMA, etc.), camps, sales meetings, and tournaments as a company representative. Distribute field samples and maintain feedback. Part of the catalog proofing group as well as the Product Performance Evaluation Committee. Also, serve as a Marketing Assistant on any projects and/or events deemed necessary.

Sales & Marketing Intern

• Aug 2008 - Dec 2008

Worked in direct contact with and assisted in all tasks daily and longterm: -Chief Marketing Officer -Digital Marketing Manager -Collectibles Assistant Business Unit Manager -Marketing Communications Manager -Chief Executive Officer- -President

Assistant Manager - Grounds Crew

• Aug 2004 - Aug 2008

While with Blackburn College Grounds Crew I was a general grounds employee for one year, a Crew Head for two years and the Assistant Manager for my final year. The Assistant Manager is the head of the grounds crew. While serving as the assistant manager, I was in charge of 15 general workers and 3 crew heads. Managed the general grounds, athletic facilities, and special events. Created schedules around students classes and extra curricular activities. Kept general upkeep of campus and atlhletic… Show more While with Blackburn College Grounds Crew I was a general grounds employee for one year, a Crew Head for two years and the Assistant Manager for my final year. The Assistant Manager is the head of the grounds crew. While serving as the assistant manager, I was in charge of 15 general workers and 3 crew heads. Managed the general grounds, athletic facilities, and special events. Created schedules around students classes and extra curricular activities. Kept general upkeep of campus and atlhletic fields, as well as set up and removal of special events on campus. Show less While with Blackburn College Grounds Crew I was a general grounds employee for one year, a Crew Head for two years and the Assistant Manager for my final year. The Assistant Manager is the head of the grounds crew. While serving as the assistant manager, I was in charge of 15 general workers and 3 crew heads. Managed the general grounds, athletic facilities, and special events. Created schedules around students classes and extra curricular activities. Kept general upkeep of campus and atlhletic… Show more While with Blackburn College Grounds Crew I was a general grounds employee for one year, a Crew Head for two years and the Assistant Manager for my final year. The Assistant Manager is the head of the grounds crew. While serving as the assistant manager, I was in charge of 15 general workers and 3 crew heads. Managed the general grounds, athletic facilities, and special events. Created schedules around students classes and extra curricular activities. Kept general upkeep of campus and atlhletic fields, as well as set up and removal of special events on campus. Show less