Experience

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  MassMutual

  • Greater Boston

  • CX Manager

    • Jan 2022 - Present
    • Greater Boston

    All things experience strategy: customer journeys, personas, building omni-channel ecosystems, other stuff

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  Sticky Note Labs

  • Greater Boston

  • Founder & Principal

    • Aug 2014 - Present
    • Greater Boston

    We are a studio and consultancy that builds, advises, and funds products & companies

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  Blue Cross Blue Shield of Massachusetts

  • Greater Boston

  • Senior Innovation Lead

    • Jun 2021 - Jan 2022
    • Greater Boston

    At the Well-B innovation center, we’re looking to solve problems – large and small – to improve both health care, and health in general. I led a small cross-functional pod responsible for idea generation, solutioning, prototyping, and piloting of innovative solutions and technologies to help writ...

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  Digitas North America

  • Greater Boston Area

  • Associate Director, Experience Strategy

    • Mar 2019 - Jun 2021
    • Greater Boston Area

    Helping Fortune 100 brands from financial services to CPG to develop digital-centric products, services & experiences through the use of human-centered design.

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  Cengage

  • Greater Boston Area

  • Market Development Manager

    • Jul 2018 - Mar 2019
    • Greater Boston Area

    I partnered directly with Product Managers and Learning Designers, using voice of the customer research to develop the vision for digital products, build customer advocacy, and convert top targets into customers.Responsibilities:-Plan & execute customer engagement & advocacy strategy as p...

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  Staples

  • United States
  • Retail Office Equipment
  • 700 & Above Employee

  • Marketing Lead - Digital Innovation Lab

    • Feb 2016 - Nov 2017

    We were an innovation lab that operated as an autonomous entity outside of the corporate org structure. Dedicated to researching, testing, and validating new ideas & building products to deliver value to both our customers as well as internal stakeholders. Obsessed with improving the customer experience via digital innovation.Responsible for representing the customer throughout the product development journey:-Refine concepts via rapid tests: interviews, in-market tests w/ POCs, etc.-Oversee user experience-Assess customer insights to influence product roadmap-Define business model (revenue model) & GTM strategy-Define & execute marketing strategy: branding, ads, social, PR, working w/internal & external agencies to tell a narrative across all major channels-Cultivate and maintain relationships with startups to collaborate with on concept development-Product evangelist: drive product adoption with customers, building awareness w/internal & external stakeholders thru presentations, training docs, customer comms, & moreA few things I worked on:Chatbot development & enablement on all channels (mobile, desktop, etc.)-New AI-enabled Easy Button "the assistant's assistant" - built a conversational commerce product before it was a thing-"Scan My List" - OCR-based cart fulfillment for back-to-school supplies-"Staples Anything" - disruptive 3rd party marketplace for B2B sales of products-Company-wide evangelist for innovation programs (articles, appearances, etc.)-Organizational change strategy proposal for greater focus on innovation-Several "stealth" proof of concepts and new business models for org-Managed now-defunct external staples innovation website (staplesinnovation.com)-Staff management experience that included 8 summer MBA interns for strategic research projects.

  • Marketing Lead - Digital Services

    • Oct 2014 - Jan 2016

    Marketing lead on internal startup focused on building a portfolio of SAAS-based new Digital Services businesses for SMB and Midmarket customers across all sales channels (retail, e-comm, & field sales).Responsibilities included marketing across all stages: demand generation/growth, adoption, product marketing, loyalty, etc. Examples of work include case studies, blog posts, email campaigns, videos, landing pages, websites, etc. Also manage/maintain relationships with startups providing these services to Staples.Products included the following:-graphic design-3D printing-shredding-direct mail-digital marketing (SAAS)

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  Puma

  • Greater Boston Area

  • MBA Intern - Digital Strategy & Innovation

    • Aug 2013 - Jan 2014
    • Greater Boston Area

    Selected to manage and mentor 4 undergraduate student team responsible for development of competitive strategy analysis project.Led research efforts to determine projected product innovation pipeline and digital marketing strategy for main competitor.Exceeded project management expectations throu...

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  SoFi Inc.

  • San Francisco

  • MBA Summer Associate - Marketing/Business Development

    • Jun 2013 - Aug 2013
    • San Francisco

    Conceptualized and executed marketing and creative strategies for customer acquisition on limited marketing budget through leveraging traditional, digital and social channels. Utilized A/B testing to improve Facebook Ads traffic over 30% over 3 months.Researched and structured potential strategi...

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  Stonyfield Farm

  • Greater Boston Area

  • MBA Intern - Product Strategy & Innovation

    • Jan 2013 - May 2013
    • Greater Boston Area

    Using design thinking, competitive analysis, market research, and assessment of market trends and opportunities, developed and created launch strategy of product to commercialize the company’s sustainability knowledge through B2B consulting services arm within organization.Developed digital inbou...

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  Hancock Natural Resource Group

  • Boston, MA

  • Senior Associate, Legal

    • Aug 2006 - Aug 2012
    • Boston, MA

    Acted as project management leader for 30+ outside counsel on a global scale on matters including litigation, acquisitions, special projects, and operational issues.Managed corporate records and administrative duties for over 125 subsidiaries and investment vehicles.Assisted in development and la...

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  Foley & Lardner LLP

  • Boston, MA

  • Corporate Paralegal

    • Mar 2005 - Aug 2006
    • Boston, MA

    Supported 20+ attorneys in legal operations for over 100 clients, ranging from startup founders to senior executives of publicly traded companies. Project management duties included: incorporation and drafting of entity formation documents, maintenance of corporate minute books and capitalization...

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  Testa, Hurwitz & Thibeault, LLP

  • Boston, MA

  • Corporate Paralegal

    • Apr 2004 - Mar 2005
    • Boston, MA

    Responsible for drafting, managing and organizing formation documents and agreements related to all client-owned entities.Prepared and organized due diligence and coordinated closing mechanics on major transactions, including mergers and acquisitions and public offerings.

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  The Sports Authority Limited

  • NH & FL

  • Retail Sales Associate

    • Jan 1997 - Nov 2002
    • NH & FL

    -Served on the "front lines" as a retail sales associate-Chosen by senior management to help open/launch new store location. Helped train associates, provided superior customer-centric experience, etc.