Mark Gavin
Client Experience Manager at TwoTone Creative- Claim this Profile
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Bio
Grace McNamara
I had the pleasure of having Mark as my direct supervisor at the Iowa Association of Realtors from 2018 - 2022. His positive attitude, strategic oversight, and willingness to help anyone in the organization was inspiring. Through my mistakes and accomplishments, he motivated me by providing valuable feedback and consistent encouragement. His creativity in email marketing efforts and video production drove our engagement and brand awareness to a new level. My experience at IAR gave me an invaluable skillset for which I have Mark to thank!
Joy Wierwille, CMP
I thoroughly enjoyed working with Mark on many projects and our state convention. He is a great strategists, understands educating adults and is a fearless, creative problem solver. He is detailed, dependable and personable. More than a coworker, Mark was a trusted colleque that I could bounce ideas off and receive profitable feedback. He was a great assett to our organization.
Grace McNamara
I had the pleasure of having Mark as my direct supervisor at the Iowa Association of Realtors from 2018 - 2022. His positive attitude, strategic oversight, and willingness to help anyone in the organization was inspiring. Through my mistakes and accomplishments, he motivated me by providing valuable feedback and consistent encouragement. His creativity in email marketing efforts and video production drove our engagement and brand awareness to a new level. My experience at IAR gave me an invaluable skillset for which I have Mark to thank!
Joy Wierwille, CMP
I thoroughly enjoyed working with Mark on many projects and our state convention. He is a great strategists, understands educating adults and is a fearless, creative problem solver. He is detailed, dependable and personable. More than a coworker, Mark was a trusted colleque that I could bounce ideas off and receive profitable feedback. He was a great assett to our organization.
Grace McNamara
I had the pleasure of having Mark as my direct supervisor at the Iowa Association of Realtors from 2018 - 2022. His positive attitude, strategic oversight, and willingness to help anyone in the organization was inspiring. Through my mistakes and accomplishments, he motivated me by providing valuable feedback and consistent encouragement. His creativity in email marketing efforts and video production drove our engagement and brand awareness to a new level. My experience at IAR gave me an invaluable skillset for which I have Mark to thank!
Joy Wierwille, CMP
I thoroughly enjoyed working with Mark on many projects and our state convention. He is a great strategists, understands educating adults and is a fearless, creative problem solver. He is detailed, dependable and personable. More than a coworker, Mark was a trusted colleque that I could bounce ideas off and receive profitable feedback. He was a great assett to our organization.
Grace McNamara
I had the pleasure of having Mark as my direct supervisor at the Iowa Association of Realtors from 2018 - 2022. His positive attitude, strategic oversight, and willingness to help anyone in the organization was inspiring. Through my mistakes and accomplishments, he motivated me by providing valuable feedback and consistent encouragement. His creativity in email marketing efforts and video production drove our engagement and brand awareness to a new level. My experience at IAR gave me an invaluable skillset for which I have Mark to thank!
Joy Wierwille, CMP
I thoroughly enjoyed working with Mark on many projects and our state convention. He is a great strategists, understands educating adults and is a fearless, creative problem solver. He is detailed, dependable and personable. More than a coworker, Mark was a trusted colleque that I could bounce ideas off and receive profitable feedback. He was a great assett to our organization.
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Credentials
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REALTOR® Association Certified Executive
National Association of REALTORS®Mar, 2020- Sep, 2024 -
11v11 License
Iowa Soccer AssociationAug, 2019- Sep, 2024 -
7v7 License
Iowa Soccer AssociationAug, 2019- Sep, 2024 -
9v9 License
Iowa Soccer AssociationSep, 2018- Sep, 2024 -
Goalkeeping Level 1 Diploma
United Soccer CoachesAug, 2015- Sep, 2024 -
Coerver Youth Diploma
Coerver CoachingAug, 2014- Sep, 2024 -
National Youth License
U.S. Soccer FederationMar, 2014- Sep, 2024 -
National Diploma
United Soccer CoachesJul, 2012- Sep, 2024 -
National Goalkeeping Diploma
United Soccer CoachesNov, 2005- Sep, 2024 -
National D Coaching License
Colorado Soccer AssociationDec, 2004- Sep, 2024 -
National E Coaching License
Colorado Soccer AssociationJul, 2002- Sep, 2024
Experience
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TwoTone Creative
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United Kingdom
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Advertising Services
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Client Experience Manager
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Feb 2023 - Present
I work with a variety of clients, helping them with their communication strategies, design, messaging, social, and marketing initiatives. Remarkable We create work that leaves an impression. We over-deliver and “wow” with every interaction. We are committed to doing work that makes an impact. Relational We believe marketing is about people and so are we. We serve each other and everyone with joy. We are rooting for one another and our client’s success. Resourceful We bring clarity and solve tough problems. We bring our own batteries (not literally, batteries are in the office storage closet). We are quick, clever, and upbeat when difficulties come. Show less
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APEX SOCCER ACADEMY
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United States
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Spectator Sports
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1 - 100 Employee
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Director of Coaches
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Jun 2015 - Present
Oversee Competitive Soccer program of 11U and older. Academy Director of 9U-10U Program. Serve as a liaison to the Board of Directors of Apex Soccer Academy Oversee Competitive Soccer program of 11U and older. Academy Director of 9U-10U Program. Serve as a liaison to the Board of Directors of Apex Soccer Academy
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Norwalk Soccer Club
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United States
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Spectator Sports
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1 - 100 Employee
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Director of Coaches
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Jan 2012 - Present
Working with coaches and players to improve player development. Goal: Helping players improve their soccer skills while emphasizing teamwork and a good attitude. Helping coaches improve their approaches to player development including an emphasis on practice planning, coaching individual skill technique and incorporating tactics at the appropriate age, frequency and levels.
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Skills and Goalkeeper Coach
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Aug 2010 - Dec 2011
I lead a Soccer Skills Session and Goalkeeper Sessions for the Recreation level players at Norwalk Soccer Club. It is always fun helping kids develop their soccer skills.
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REALTOR® FOUNDATION OF IOWA
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United States
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Civic and Social Organizations
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Liaison to REALTOR® Foundation of Iowa
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Nov 2018 - Dec 2022
As part of my duties at Iowa Association of REALTORS, I served as the primary staff liaison to the REALTOR® Foundation of Iowa (RFI). RFI is a separate 501(c)3 non-profit that helps Iowans in Need. Realtors across Iowa volunteered to serve on RFI Board of Directors. • Managed Project Jack program - a pay-it-forward program for 4th and 5th grade classes in Iowa to help others in need. - annually distributed 150+ grants totaling over $40,000. • Promoted Project Jack to Teachers, Principals, Superintendents and members of the public via targeted emails, social media marketing, and the RFI web pages. • Created Project Jack grant application process and managed all 150+ submissions. • Processed, grant applications from local Realtor associations requesting funds from RFI to help their local community. • Promoted and managed Stevens High School scholarship fund each year. • Created scholarship grant application process and managed all submissions. • Organized, promoted and executed fundraising events for RFI. • Oversaw annual auction that brought in $15,000-$20,000 each year. • Prepared and collaborated with the President to run RFI board meetings. • Presented financial reports, event updates and ideas for improvement and implementation to RFI Board and IAR Communications Committee Show less
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Iowa Association of REALTORS
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Real Estate
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1 - 100 Employee
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Director of Communications and Marketing
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Nov 2014 - Dec 2022
COMMUNICATIONS AND MARKETING• Administered communications and marketing budget of over $185,000.• Managed, collaborated, created content for yearly marketing plan.• Creative team leader - oversaw Marketing Project Manager.• Managed, developed, and maintained IAR’s online brand presence.• Administered IAR website, created content, wrote, edited articles and pages. • Made data-driven decisions based on Google Analytics and Google Search Console to improve user experience.• Worked with web development company to improve our SEO rankings and improve its accessibility for all visitors. • Editor, content curator of bi-monthly Email newsletter.• Oversaw IAR’s video production and engagement strategy to our 8,000 Realtor members.• Wrote scripts, produced and edited videos. • Grew the YouTube channel from zero to averaging 550-800 views on each video.• Oversaw the social media strategy including paid targeted advertising on Facebook, Instagram, and Twitter.• Built podcast from scratch. Published to all major platforms and drove engagement via social media and email.• Presented new industry marketing trends and concepts to large committees, groups.• Contributed in the development and facilitation of 6 day Leadership Institute Program.• Segmented lists for email targeting based on clicks, preferences, member demographics.• Create targeted email campaigns for education courses, events, special programs.• Achieved email open rates 5-10% higher than industry average.• Consistently increased click rates year over year.• Editor, content curator of Year In Review printed magazine sent to entire membership.EVENT MARKETING AND PLANNING• Created, collaborated, wrote copy for the marketing plan on all events.• Devised and executed marketing plan for successful Annual Convention that regularly had 525-625 registrants.• Managed budget for annual conference and quarterly meetings of over $140,000.• Reviewed sites around Iowa for best fit for our events. Show less
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Director of Administrative Services
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Nov 2012 - Nov 2014
COMMUNICATIONS AND MARKETING• Collaborated and created content for quarterly printed magazine. • Created targeted emails for education courses, conferences, special programs.• Editor, content curator of bi-monthly E-newsletter.• Oversaw operations of social media strategy on Facebook, Instagram, Twitter and LinkedIn.• Presented new industry marketing trends and concepts to large committees, groups.• Developed, improved and facilitated 6 day Leadership Institute Program.EVENT MANAGEMENT• Collaborated, wrote copy for the marketing plan on all events.• Managed budget of over $140,000 for annual conference and quarterly meetings.• Created and sold annual conference sponsorships yearly that totaled $12,000 to $20,000.• Negotiated contracts with hotels, event centers and catering companies.• Successfully developed and sold annual sponsorship packages from $5,000 to $20,000.• Managed room setups, equipment orders, menu selections.• Reviewed sites around Iowa for best fit for our events.• Assisted in review and procurement of instructors, speakers.• Led project for setup and management of web event management software and registration system with multiple tracks and options.• Served as on-site event manager to ensure speakers and sessions, committee meetings ran smoothly.• Led planning and managing a yearly Advocacy Conference with 200-300 attendees and a budget of $40,000.ADMINISTRATION• Oversaw communication and coordination for over 10 committees of Realtor members.• Oversaw general office operations.• Managed rental of classroom to outside entities.EDUCATION• Developed and presented courses on social media marketing and apps.• Assisted Education Director with writing, reviewing, editing online courses. Show less
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Administrative Services
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Jul 2008 - Nov 2012
COMMUNICATIONS AND MARKETING• Collaborated and created content for yearly marketing plan. • Oversaw operations of social media strategy on Facebook and Twitter.• Assist in the development and facilitation of 6 day Leadership Institute Program.EVENT MANAGEMENT• Lead Planner for all large conferences & events.• Managed budget for annual conference and quarterly meetings.• Assisted in review and procurement of instructors, speakers.• Managed and sold annual or event-specific sponsorships.• Managed room setups, equipment orders, menu selections.• Reviewed sites around Iowa for best fit for our events.• Negotiated contracts with hotels, event centers and catering companies.EDUCATION• Developed and presented courses on social media marketing and apps.• Assisted Education Director with writing, reviewing, editing online courses. Show less
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Colorado Association of REALTORS®
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United States
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Real Estate
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1 - 100 Employee
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Education Coordinator
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Jan 2005 - Jun 2008
Coordinator for delivery of educational programs for REALTORS in Colorado. • Collaborated with web developer to create new web applications and improve existing functionality and the user experience • Created instructional guides for students and administrators • Conducted virtual instructor-led training sessions via web conferencing • Staff liaison to over 40 faculty members • Editor for over 20 courses • Evaluated existing faculty and served on panel to select new instructors • Created specifications for development of new online course scheduling system • On-site lead facilitator of several concurrent education sessions at real estate conventions • Worked in partnership with outside developer on community outreach program to create an online grant application system Liaison to the REALTORS for Education Grant Program. This program grants money for supplies and materials to teachers, schools, non-profit organizations for educating school age children. Show less
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Soccer Coach - Girls
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Jul 2006 - Nov 2007
U18 Girls Competitive team. Players are from various schools in Aurora, CO. U18 Girls Competitive team. Players are from various schools in Aurora, CO.
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Aurora Central High School
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Soccer Coach - Girls
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Jan 2005 - Jun 2007
Assitant Varsity Head Coach at Aurora Central High School We went to the Colorado State High School Girls Soccer Tournament 3 years in a row. We helped 8 of our girls to find and play college soccer. Assitant Varsity Head Coach at Aurora Central High School We went to the Colorado State High School Girls Soccer Tournament 3 years in a row. We helped 8 of our girls to find and play college soccer.
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Hillside Software
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Software Development
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1 - 100 Employee
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Marketing & Training Manager
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Sep 2001 - Jan 2005
Training Manager • Conducted multiple Introductory & Advanced training sessions • Traveled to offices in Denver Metro to conduct training classes for small & large groups • Created training materials and step-by-step guides for customers • Wrote and updated technical documentation for new software release • Developed training outline for instructors of introductory and advanced classes • Made recommendations to development staff based on customer feedback • Assisted in training technical support staff and resolving software functionality issues Sales & Marketing Manager • Lead training and sales presentations for large groups at trade shows & tech fairs • Traveled to select US cities for conventions & product demonstrations • Presented marketing and sales techniques to current customers • Targeted prospective customers and companies for potential sales and additional training • Attended industry functions to promote awareness and enhance customer relations Show less
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newScale
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United States
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Software Development
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1 - 100 Employee
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Operating Services Administrator
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Feb 2001 - Jul 2001
Enterprise Software Implementer • Designed services for Enterprise service request software • Managed access control list and assigned user permissions for service request software • Provided software demos to prospective employees • Coordinated and assisted in live web demos of service request software General Administration • Interviewed candidates for IT Manager and Receptionist Position • Negotiated, coordinated with vendors for moving the office to a new location • Managed Telecom and Voicemail accounts for office and remote users IT Coordination/Technical Support • Coordinated and set up new employees’ IT, Telecom, and general office needs • Managed procurement/purchasing of all IT, Telecom, and office equipment • Troubleshoot software and hardware problems • Member of project team for MS Exchange migration/configuration • Trained users on Outlook 2000 for Corporate/Workgroup with MS Exchange Server Show less
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Business Design Associates
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Business Consulting and Services
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Office Administrator & IT Coordinator
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Sep 1999 - Feb 2001
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Education
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University of Northern Iowa
BA, Double Major: Business Management and Spanish -
Indianola High School