Mark Wabler MBA

Marketing Manager at Sprimag Inc [North America]
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Contact Information
Location
Dayton Metropolitan Area, US

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Experience

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2020 - Present

      Plan and execute strategy and tactics using various channels to strengthen brand awareness. Utilizing current value proposition to consistently deliver the value advantage Sprimag has in its tool set. Plan and execute strategy and tactics using various channels to strengthen brand awareness. Utilizing current value proposition to consistently deliver the value advantage Sprimag has in its tool set.

    • Netherlands
    • Chemical Manufacturing
    • 700 & Above Employee
    • Strategic Sales Manager
      • Jun 2017 - Jul 2020

       Orchestrated New Business development for Vacuum Trucks, Tank Trailers, Dump Trucks, and Industrial Components. Organized and conducted plant trials ensuring proper application of the material with customer equipment or new equipment that accomplishes a goal discovered in the process. Accountable for the effectiveness of the distribution sales force within an area through the following activities: sales team development, analysis, support, and implementation of sales initiatives, vendor coordination, and competitive profiling. Conducted regular meetings with sales and distribution partners on opportunities and competitive movements for ongoing campaigns. Provided Sales Training both product and Sales approach (Keenan Challenger) to distribution partners Negotiated pricing in line with the value being offered and company guidelines. Connected 9 location account and closed for local and direct business. Implemented a new CRM platform to capture activities to monitor and inform the progress of business unit goals. Initiated prospect testing of key attributes related to product quality-longevity. Collaborated with internal BU's when a prospect uses more than just liquid finish. Communicated through personal contact, e-mail, and formal presentations about the AKZONOBEL value proposition for OEM truck builders. Instrumental in increasing total OEM business as a group by 12% and enabled closing (due to product line completion) of 2 major users of finishes with an increase of 3.5 million annually (personal). Achieved top line growth goals in 2018 and 2019 with 1,100,000 in 2018 and 3,500,000 in 2019

    • United States
    • Chemical Manufacturing
    • 100 - 200 Employee
    • Sales and Distribution Manager
      • Jan 2007 - May 2017

      Managing relationships at composite processing organizations, using petro chemical derivatives (UPR's) located within a defined geographical area. Identification of end users and suggesting differentiated solutions for composite production processing systems. Responsible for the distribution, and recommendation of unsaturated polyester material, gel coats, putties and adhesives produced by the organization. Managing relationships at composite processing organizations, using petro chemical derivatives (UPR's) located within a defined geographical area. Identification of end users and suggesting differentiated solutions for composite production processing systems. Responsible for the distribution, and recommendation of unsaturated polyester material, gel coats, putties and adhesives produced by the organization.

    • 1 - 100 Employee
    • Senior Sales Engineer-Distribution Manager
      • Mar 1997 - Jan 2007

      Marketed both hydraulic seal engineering services and logistical services through distribution partners to the Government Legacy engineering groups. This also included those commercial customers directly involved with the aftermarket upkeep of the hydraulic components. Marketed both hydraulic seal engineering services and logistical services through distribution partners to the Government Legacy engineering groups. This also included those commercial customers directly involved with the aftermarket upkeep of the hydraulic components.

Education

  • University of Dayton
    MBA, Marketing/Finance
    1983 - 1985
  • Wright State University
    BS Business Administration, Marketing/Psychology
    1975 - 1980

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