MARK BETTENHAUSEN
Marketing Manager at Tangent- Claim this Profile
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Bio
Chris Motley
Marks forward thinking and initiative are two of his strongest traits. In an industry where being known and visible are of the upmost importance to getting you in front of prospects and winning a contract, Mark has propelled Metal Partners SEO and brand recognition to the top of the list. His graphic design, advertising and willingness to learn the intricacies of a very complex industry have been an extreme asset to our company. If I ever decide to go out on my own, Mark would be one of the first calls that I make to create brand awareness.
Laura Oldham
Mark is not only a brilliant Art Director who is great both in concept and in delivery, but he also is also very efficient in the world of building websites. While working with Mark as a colleague I was consistently impressed with his concepts and his mastery of programs such as Photoshop and Illustrator. I was also amazed by how well he could develop websites, create videos and work with any medium that was requested of him. I would highly recommend Mark for a slew of projects; if you're in need of a Jack of All Trades, Mark is a great choice. And if you need a master Art Director, Mark's a sure bet. Basically, you will be happy with any project that you ask Mark to complete, as it will be done superbly well and in a timely manner. And in the world of Art Direction/Web Development, the combination of perfection and punctuality is a VERY hard one to come by.
Chris Motley
Marks forward thinking and initiative are two of his strongest traits. In an industry where being known and visible are of the upmost importance to getting you in front of prospects and winning a contract, Mark has propelled Metal Partners SEO and brand recognition to the top of the list. His graphic design, advertising and willingness to learn the intricacies of a very complex industry have been an extreme asset to our company. If I ever decide to go out on my own, Mark would be one of the first calls that I make to create brand awareness.
Laura Oldham
Mark is not only a brilliant Art Director who is great both in concept and in delivery, but he also is also very efficient in the world of building websites. While working with Mark as a colleague I was consistently impressed with his concepts and his mastery of programs such as Photoshop and Illustrator. I was also amazed by how well he could develop websites, create videos and work with any medium that was requested of him. I would highly recommend Mark for a slew of projects; if you're in need of a Jack of All Trades, Mark is a great choice. And if you need a master Art Director, Mark's a sure bet. Basically, you will be happy with any project that you ask Mark to complete, as it will be done superbly well and in a timely manner. And in the world of Art Direction/Web Development, the combination of perfection and punctuality is a VERY hard one to come by.
Chris Motley
Marks forward thinking and initiative are two of his strongest traits. In an industry where being known and visible are of the upmost importance to getting you in front of prospects and winning a contract, Mark has propelled Metal Partners SEO and brand recognition to the top of the list. His graphic design, advertising and willingness to learn the intricacies of a very complex industry have been an extreme asset to our company. If I ever decide to go out on my own, Mark would be one of the first calls that I make to create brand awareness.
Laura Oldham
Mark is not only a brilliant Art Director who is great both in concept and in delivery, but he also is also very efficient in the world of building websites. While working with Mark as a colleague I was consistently impressed with his concepts and his mastery of programs such as Photoshop and Illustrator. I was also amazed by how well he could develop websites, create videos and work with any medium that was requested of him. I would highly recommend Mark for a slew of projects; if you're in need of a Jack of All Trades, Mark is a great choice. And if you need a master Art Director, Mark's a sure bet. Basically, you will be happy with any project that you ask Mark to complete, as it will be done superbly well and in a timely manner. And in the world of Art Direction/Web Development, the combination of perfection and punctuality is a VERY hard one to come by.
Chris Motley
Marks forward thinking and initiative are two of his strongest traits. In an industry where being known and visible are of the upmost importance to getting you in front of prospects and winning a contract, Mark has propelled Metal Partners SEO and brand recognition to the top of the list. His graphic design, advertising and willingness to learn the intricacies of a very complex industry have been an extreme asset to our company. If I ever decide to go out on my own, Mark would be one of the first calls that I make to create brand awareness.
Laura Oldham
Mark is not only a brilliant Art Director who is great both in concept and in delivery, but he also is also very efficient in the world of building websites. While working with Mark as a colleague I was consistently impressed with his concepts and his mastery of programs such as Photoshop and Illustrator. I was also amazed by how well he could develop websites, create videos and work with any medium that was requested of him. I would highly recommend Mark for a slew of projects; if you're in need of a Jack of All Trades, Mark is a great choice. And if you need a master Art Director, Mark's a sure bet. Basically, you will be happy with any project that you ask Mark to complete, as it will be done superbly well and in a timely manner. And in the world of Art Direction/Web Development, the combination of perfection and punctuality is a VERY hard one to come by.
Experience
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Tangent
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United States
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Telecommunications
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1 - 100 Employee
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Marketing Manager
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Apr 2022 - Present
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Lever Interactive
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Kenya
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Online Audio and Video Media
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1 - 100 Employee
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Marketing Manager
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May 2020 - Apr 2022
Tasked to rebrand the company, showcasing how Lever is a Different Agency Experience. New website launched and all new collateral, social media and video materials. Also standing in as creative director for Lever clients, such as BlueCross BlueShield. With the help of fresh display ads I created for BlueDoor (BlueCross BlueShield), conversions increased 630% month-over-month, with a 2,895% increase in CVR. Tasked to rebrand the company, showcasing how Lever is a Different Agency Experience. New website launched and all new collateral, social media and video materials. Also standing in as creative director for Lever clients, such as BlueCross BlueShield. With the help of fresh display ads I created for BlueDoor (BlueCross BlueShield), conversions increased 630% month-over-month, with a 2,895% increase in CVR.
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Metal Partners International
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Netherlands
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Mental Health Care
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1 - 100 Employee
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Marketing Director
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Oct 2017 - Feb 2020
Metal Partners is a $250 million company, custom fabricating steel rebar across America, along with 4 sister companies. As a hands-on Marketing Director, I was responsible for 100% of integrated marketing duties. From planning, strategy and thru execution. Rebranding, website, SEO, video, brochure, sell sheets, email campaigns (A/B testing), trade show, social media, analytics,sales presentations and promotional items. Worked closely with sales to gain insights into customer personas. I increased daily website traffic 550%. I brought their Google rankings from page 16 to page 1 for relevant keywords. Show less
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The Mx Group
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United States
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Advertising Services
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100 - 200 Employee
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Art Director
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Nov 2015 - Jul 2017
- Lead art director for Zekelman Industries account. Responsible for creating digital and print ads, brochures, sell sheets and catalogs. - Lead art director for Tsubaki Chain. Responsible for creating a sales binder. - Lead art director for Flexan (FMI) – Medical Device Manufacturing. Responsible for creating a suite of sell sheets. - Lead art director for Zekelman Industries account. Responsible for creating digital and print ads, brochures, sell sheets and catalogs. - Lead art director for Tsubaki Chain. Responsible for creating a sales binder. - Lead art director for Flexan (FMI) – Medical Device Manufacturing. Responsible for creating a suite of sell sheets.
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TMP Worldwide
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United States
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Advertising Services
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300 - 400 Employee
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Associate Creative Director
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Oct 2010 - Sep 2015
Lead creative (art) for Boeing account. Client facing position. Responsible for creative strategy and art direction for website, printed materials & trade shows. Lead creative (art) for Boeing account. Client facing position. Responsible for creative strategy and art direction for website, printed materials & trade shows.
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Wirestone
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France
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Software Development
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1 - 100 Employee
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Freelance Art Director
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May 2010 - Aug 2010
Freelance Art Director at Wirestone Chicago. Creative and art direction for the ThinkBeyondTheLabel.com campaign that helps people, with disabilities, get jobs. Storyboard creative and art direction for a Motorola B2B sales video. Social media art direction for ConAgra Foods RFP effort. Freelance Art Director at Wirestone Chicago. Creative and art direction for the ThinkBeyondTheLabel.com campaign that helps people, with disabilities, get jobs. Storyboard creative and art direction for a Motorola B2B sales video. Social media art direction for ConAgra Foods RFP effort.
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Razorfish
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United States
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Advertising Services
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700 & Above Employee
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Freelance Interactive Art Director
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Mar 2010 - Apr 2010
Interactive Art Direction for Kraft Mac & Cheese Kaboom Room. Included rich media banner ads, facebook pages, landing page and standard banner ads. Interactive Art Direction for Kraft Mac & Cheese Kaboom Room. Included rich media banner ads, facebook pages, landing page and standard banner ads.
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The Norton Agency
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United States
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Real Estate
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100 - 200 Employee
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Interactive Art Director
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Dec 2008 - Mar 2010
Lead art director for Ciba Vision (Pharma). Responsible for creating websites, landing pages, display ads, print ads for consumers and practitioners. Lead art director for Lemonhead. Responsible for creating websites, landing pages, display ads, integrated marketing campaigns. Lead art director for Ciba Vision (Pharma). Responsible for creating websites, landing pages, display ads, print ads for consumers and practitioners. Lead art director for Lemonhead. Responsible for creating websites, landing pages, display ads, integrated marketing campaigns.
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Rain Communications
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Art Director
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Aug 2003 - Nov 2008
Responsible for hands-on art direction across all channels. Was heavily involved in the creative process. I headed the rain intern program which produced a bunch of great art directors. I also worked with clients directly to help meet their needs on projects. Creating the logo & packaging for VeeV, the world's first Acai Spirit was a highlight for me at rain. Responsible for hands-on art direction across all channels. Was heavily involved in the creative process. I headed the rain intern program which produced a bunch of great art directors. I also worked with clients directly to help meet their needs on projects. Creating the logo & packaging for VeeV, the world's first Acai Spirit was a highlight for me at rain.
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Education
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2001 - 2003
The Illinois Institute of Art-Schaumburg
Bachelor of Arts, Multimedia & Web Design -
1995 - 2000
Illinois State University
Bachelor of Science (B.S.), Mass Communication/Media Studies
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