Experience

RTOWN

• United States
• Travel Arrangements

• Senior Account Manager

  • Jul 2021 - Present



Give Guatemala Canada

• Founder and CEO

  • Jul 2017 - Present

  As CEO at Give Guatemala, I have organized strategic road-maps by defining product, market research and analysis, and leading customer relationships and pricing strategies. Planned, executed and evaluated all brand PR through leading online and offline marketing initiatives.⇨ Spearheaded ongoing local retail partnership that resulted in expansion in product penetration by 70%⇨ Implemented Instagram influencer campaign that resulted in 15% increase in sales over a period of 12 months.⇨ Featured in Style Q&A section of Vancouver Sun.Give Guatemala is a socially focused company that provides a sales platform for Guatemalan designers and artisans who create fashion-forward goods, that are inspired by Guatemalan traditions and are created using ancient Mayan techniques. Through our partnerships and donations, we provide Guatemalans with opportunities to lift themselves up to a higher standard of living.



Peak Investor Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Oct 2020 - Jul 2021



Maths — No Problem!

• United Kingdom
• Education Management
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2019 - Mar 2020

  During my role as Head of Marketing at Maths — No Problem! / Fig Leaf Group of Companies, I direct all branding and marketing initiatives for a £10M business with over 1,500 clients worldwide. Maintain and improve internal communication and external agency relations while organizing a yearly budget of £750,000. Lead implementation and execution of client-driven innovative strategies through leading and coaching company’s cross-functional global marketing and creative department. Initiate product-centred strategies in diverse market to reach target audience though traditional and digital media, PR, brand strategy, audience segmentation, and customer retention initiatives. Develop department KPI’s and implement full business cycle by collaborating with sales and customer service department.⇨ Led customer-facing, grassroots GTM strategy for new literacy brand resulted in expansion of expected market penetration goal by 10% during first 4 months of product launch.⇨ Implemented customer-retention strategy, and led referral program and a joint community outreach program that resulted in increased customer subscription renewals by 8%.⇨ Minimized customer website abandonment rate by 37% by creating and executing, in conjunction with UI team, a comprehensive online customer journey, overhauling website flows and introducing leading edge web-based customer acquisition tools.⇨ Augmented blog visits by 114% YOY by rolling out multi-channel content strategy.

• Marketing Strategist

  • Aug 2018 - Mar 2019

  When serving as Marketing Strategist at Maths — No Problem! / Fig Leaf Group of Companies, I have established new product lines, enhanced product sales and executed new market penetration actions. Supervised internal staff and external agencies in developing integrated marketing strategies while ensuring campaign KIP's were met. Restructured internal communication processes to leverage qualitative and quantitative information while establishing in-depth understanding of customer needs, building customer personas and evaluating customer lifetime value.⇨ Eliminated redundancies between traditional and digital marketing tactics by implementing an integrated, multi-channel communication structure focused on sustainability and cost effectiveness.⇨ Formulated and executed compelling brand equity actions and communicated unique selling proposition that responded to customer needs and increased brand awareness by 27% within one year.⇨ Developed inter-departmental customer retention strategies, including Customer Service interactions, training support, and providing ongoing brand equity resources that assisted in maintaining Net Promoter Score index at 80% YOY ⇨ Implemented up-selling strategies based on customers’ previous behavioural patterns and communication interactions that escalated strategic product sales by 18%.



Maria Rodriguez

• Spain

• Marketing Strategist and Copywriter

  • 2016 - 2018

  As a Marketing Strategist and Copywriter, I have established content marketing strategies, and led social media campaigns and branding initiatives. Classified brand and product key messages by identifying clients’ USP, audience, and customer personas description. Advanced content marketing strategies, crafted and edited SEO driven content for websites, blogs, articles and social media. Distributed and published email, social media content and managed CMS systems for clients while using Mailchimp, Active, Hootsuite, Wordpress, Squarespace, and Wix. Delivered services to multiple clients including Canada Helps, Reliance Home Comfort, Chad McMillan Strategies, Give Guatemala, Fábrica de Lámparas Doral, Ricardo Rodríguez Decoración.



Snaptech Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Content and Communications Manager

  • 2016 - 2017



Mills Office Productivity

• Marketing And Public Relations Manager

  • 2013 - 2016



Grupo Guayacán de Guatemala

• Marketing And Public Relations Manager

  • 2011 - 2012



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive

  • 2009 - 2011