Mariana Haack

Market Intelligence and Category Management Consultant at Gestex Soluções em Gestão
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Contact Information
us****@****om
(386) 825-5501
Location
Recife, Pernambuco, Brazil, BR
Skills

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Henrik Silva

Ótima profissional, trabalho de excelência, sempre visando o melhor para a empresa e clientes. Dinâmica e fácil adaptação ação a qualquer segmento da rede. Parabéns, você vai longe Mariana!

Karen Akemi Itice

O tempo que trabalhei com a Mariana - apesar de curto, mostrou o quanto ela é qualificada. Mariana é dedicada, esforçada, paciente e de muito fácil relacionamento.

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Credentials

  • Marketing Analytics: Fatores que influenciam nas conversões
    Udemy
    Jun, 2023
    - Sep, 2024
  • Category Management Specialist
    Udemy
    Apr, 2023
    - Sep, 2024
  • ● Process course
    Gestex Soluções em Gestão
    Oct, 2022
    - Sep, 2024
  • Category Management Course
    ESPM Escola Superior de Propaganda e Marketing
    Mar, 2022
    - Sep, 2024
  • Category Management Course
    ACATS - Associação Catarinense de Supermercados
    Aug, 2021
    - Sep, 2024
  • PowerBI Course
    Elaborata Informática
    Sep, 2020
    - Sep, 2024
  • SPACEMAN PROFESSIONAL Training
    NielsenIQ
    Feb, 2020
    - Sep, 2024
  • Dashboard Course in Excel
    Elaborata Informática
    Jan, 2019
    - Sep, 2024
  • VBA
    Elaborata Informática
    Dec, 2018
    - Sep, 2024
  • Comunicação que Faz Sentido
    La Gracia
    Jan, 2018
    - Sep, 2024
  • Fundamentos dos Mercados de Soja e Milho
    AgRural Commodities Agrícolas
    Jan, 2018
    - Sep, 2024
  • Fórum de Inteligência de Mercado
    Live University
    Jan, 2018
    - Sep, 2024
  • Pricing Day
    Live University
    Jan, 2018
    - Sep, 2024
  • Como se Preparar para o Mercado Internacional
    Fiep - Federação das Indústrias do Estado do Paraná
    Jan, 2016
    - Sep, 2024
  • Treinamento em Exportação para Empresas de Pequeno Porte
    Fiep - Federação das Indústrias do Estado do Paraná
    Jan, 2016
    - Sep, 2024
  • Excel Avançado
    Unibratec
    Jan, 2014
    - Sep, 2024
  • Intensivo de Gestão de Processos Organizacionais
    M.Xavier - Consultoria e Treinamento
    Jan, 2014
    - Sep, 2024
  • Indicadores de Trabalho Decente
    Anipes
    Jan, 2009
    - Sep, 2024

Experience

  • Gestex Soluções em Gestão
    • Brazil
    • Business Consulting and Services
    • 1 - 100 Employee
    • Market Intelligence and Category Management Consultant
      • May 2022 - Present

      ● Leading all retail consulting projects of the company and supervised the planning process with the clients. Besides being responsible to mentor and guide the other consultants of the projects. ○ Improved the analysis and pricing strategy by restructuring the product classification system; ○ Increased the profitability of the all companies while maintaining the sales volume; ○ Increase the profit by 1.2% percentage points of the wholesale company. ● Conducted analysis of product assortments and implemented planograms to improve store layout and merchandise display; ● Monitored key performance indicators and worked to achieve established goals. Show less

  • Nissei
    • Paraguay
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Category Management
      • Apr 2021 - May 2022

      ● Led seven marketing and commercial projects to determine the most effective strategy, products, and promotion for over 300 stores; ● Restructured the registration sector, resulting in increased trust in the extracted information; ● Analyzed and adjusted the market tree, leading to improved exposure and analysis, ultimately enhancing the customer experience; ● Held meetings with category leaders to facilitate targeted management and increased sales in designated categories; ● Conducted market and assortment analysis using Nielsen and IQVIA internal data, guiding the commercial sector and management in the company's strategies, resulting in a streamlined product mix and increased sales; ● Worked directly with the director's board to analyze the introduction of a new Sku's using market data and current store promotion. Show less

  • Angeloni
    • Brazil
    • Retail
    • 700 & Above Employee
    • Business Intelligence Analyst
      • May 2019 - Apr 2021

      ● Conducted market research to track competitors' prices and investigate new products; ● Conducted commercial analysis to guide the commercial sector and drive sales; ● Prepared market reports using Nielsen data and provided strategic guidance for product inclusion and exclusion; ● Registered new products and handled the CM of the Paraná State regional office. ● Conducted market research to track competitors' prices and investigate new products; ● Conducted commercial analysis to guide the commercial sector and drive sales; ● Prepared market reports using Nielsen data and provided strategic guidance for product inclusion and exclusion; ● Registered new products and handled the CM of the Paraná State regional office.

  • Rumo
    • Portugal
    • Mental Health Care
    • 1 - 100 Employee
    • Business Intelligence Analyst and New Busines
      • May 2017 - Jul 2018

      ● Structured the market intelligence sector of the company from the ground; ● Monitored market dynamics to guide the commercial sector, leading to more profitable negotiations; ● Calculated market share, created periodic reports and presentations for the director's board, and performed short, medium, and long term strategic analysis; ● Provided pricing guidance, identified new business opportunities, prepared reports, and made projections for the company's strategic planning, resulting in a new pricing approach. Show less

  • Moura Dubeux Engenharia S.A.
    • Market Intelligence Analyst
      • Jun 2014 - Apr 2016

      ● Structured the sector of the company from the ground; ● Calculated market share; ● Monitored market dynamics, influencing the decision to purchase new land (business opportunity) and sell already launched products; ● Standardized and automated processes, conducted profile analysis, created a customer origin map, and performed prospecting. ● Structured the sector of the company from the ground; ● Calculated market share; ● Monitored market dynamics, influencing the decision to purchase new land (business opportunity) and sell already launched products; ● Standardized and automated processes, conducted profile analysis, created a customer origin map, and performed prospecting.

  • Federação das Indústrias do Estado de Pernambuco - FIEPE/UEP
    • Technical Research Analyst
      • Jul 2013 - Jun 2014

      ● Conducted macroeconomic studies using primary data, with a focus on the regional industry; ● Coordinated technical surveys on a cyclical and monthly basis, including the Sales Speed Index for New Properties and Industrial and Construction Surveys, affecting all industries in the state; ● Created market research and internal and external satisfaction surveys. ● Conducted macroeconomic studies using primary data, with a focus on the regional industry; ● Coordinated technical surveys on a cyclical and monthly basis, including the Sales Speed Index for New Properties and Industrial and Construction Surveys, affecting all industries in the state; ● Created market research and internal and external satisfaction surveys.

  • Agência de Planejamento e Pesquisa -CONDEPE/FIDEM
    • Economist
      • Jun 2010 - Jun 2013

      ● Created papers and reports on macroeconomic studies, including social accounting (GDP), using both qualitative and quantitative methods;● Modeled and tracked the evolution of economic indicators in the regional, national, and international context.

    • Technical support
      • Sep 2009 - Jun 2010

      ● Development of studies and research, in the area of economic conjuncture.● Write monthly, quarterly and annual reports on the economic behavior of the regional and national economy. ● In addition to research on various topics related to the regional economy.

    • Intern
      • Oct 2007 - Sep 2009

      ● Data collection and processing; ● Develop databases.

Education

  • Cedepe Business School - Rede Laureate International Universities
    Gestão Empresarial, Inteligência de Mercado
    2015 - 2017
  • Universidade Católica de Pernambuco
    Bacharel, Economia
    2005 - 2009
  • Colégio Saint Louis

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