Mariana Haack
Market Intelligence and Category Management Consultant at Gestex Soluções em Gestão- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Henrik Silva
Ótima profissional, trabalho de excelência, sempre visando o melhor para a empresa e clientes. Dinâmica e fácil adaptação ação a qualquer segmento da rede. Parabéns, você vai longe Mariana!
Karen Akemi Itice
O tempo que trabalhei com a Mariana - apesar de curto, mostrou o quanto ela é qualificada. Mariana é dedicada, esforçada, paciente e de muito fácil relacionamento.
Henrik Silva
Ótima profissional, trabalho de excelência, sempre visando o melhor para a empresa e clientes. Dinâmica e fácil adaptação ação a qualquer segmento da rede. Parabéns, você vai longe Mariana!
Karen Akemi Itice
O tempo que trabalhei com a Mariana - apesar de curto, mostrou o quanto ela é qualificada. Mariana é dedicada, esforçada, paciente e de muito fácil relacionamento.
Henrik Silva
Ótima profissional, trabalho de excelência, sempre visando o melhor para a empresa e clientes. Dinâmica e fácil adaptação ação a qualquer segmento da rede. Parabéns, você vai longe Mariana!
Karen Akemi Itice
O tempo que trabalhei com a Mariana - apesar de curto, mostrou o quanto ela é qualificada. Mariana é dedicada, esforçada, paciente e de muito fácil relacionamento.
Henrik Silva
Ótima profissional, trabalho de excelência, sempre visando o melhor para a empresa e clientes. Dinâmica e fácil adaptação ação a qualquer segmento da rede. Parabéns, você vai longe Mariana!
Karen Akemi Itice
O tempo que trabalhei com a Mariana - apesar de curto, mostrou o quanto ela é qualificada. Mariana é dedicada, esforçada, paciente e de muito fácil relacionamento.
Credentials
-
Marketing Analytics: Fatores que influenciam nas conversões
UdemyJun, 2023- Sep, 2024 -
Category Management Specialist
UdemyApr, 2023- Sep, 2024 -
● Process course
Gestex Soluções em GestãoOct, 2022- Sep, 2024 -
Category Management Course
ESPM Escola Superior de Propaganda e MarketingMar, 2022- Sep, 2024 -
Category Management Course
ACATS - Associação Catarinense de SupermercadosAug, 2021- Sep, 2024 -
PowerBI Course
Elaborata InformáticaSep, 2020- Sep, 2024 -
SPACEMAN PROFESSIONAL Training
NielsenIQFeb, 2020- Sep, 2024 -
Dashboard Course in Excel
Elaborata InformáticaJan, 2019- Sep, 2024 -
VBA
Elaborata InformáticaDec, 2018- Sep, 2024 -
Comunicação que Faz Sentido
La GraciaJan, 2018- Sep, 2024 -
Fundamentos dos Mercados de Soja e Milho
AgRural Commodities AgrícolasJan, 2018- Sep, 2024 -
Fórum de Inteligência de Mercado
Live UniversityJan, 2018- Sep, 2024 -
Pricing Day
Live UniversityJan, 2018- Sep, 2024 -
Como se Preparar para o Mercado Internacional
Fiep - Federação das Indústrias do Estado do ParanáJan, 2016- Sep, 2024 -
Treinamento em Exportação para Empresas de Pequeno Porte
Fiep - Federação das Indústrias do Estado do ParanáJan, 2016- Sep, 2024 -
Excel Avançado
UnibratecJan, 2014- Sep, 2024 -
Intensivo de Gestão de Processos Organizacionais
M.Xavier - Consultoria e TreinamentoJan, 2014- Sep, 2024 -
Indicadores de Trabalho Decente
AnipesJan, 2009- Sep, 2024
Experience
-
Gestex Soluções em Gestão
-
Brazil
-
Business Consulting and Services
-
1 - 100 Employee
-
Market Intelligence and Category Management Consultant
-
May 2022 - Present
● Leading all retail consulting projects of the company and supervised the planning process with the clients. Besides being responsible to mentor and guide the other consultants of the projects. ○ Improved the analysis and pricing strategy by restructuring the product classification system; ○ Increased the profitability of the all companies while maintaining the sales volume; ○ Increase the profit by 1.2% percentage points of the wholesale company. ● Conducted analysis of product assortments and implemented planograms to improve store layout and merchandise display; ● Monitored key performance indicators and worked to achieve established goals. Show less
-
-
-
Nissei
-
Paraguay
-
Computers and Electronics Manufacturing
-
1 - 100 Employee
-
Category Management
-
Apr 2021 - May 2022
● Led seven marketing and commercial projects to determine the most effective strategy, products, and promotion for over 300 stores; ● Restructured the registration sector, resulting in increased trust in the extracted information; ● Analyzed and adjusted the market tree, leading to improved exposure and analysis, ultimately enhancing the customer experience; ● Held meetings with category leaders to facilitate targeted management and increased sales in designated categories; ● Conducted market and assortment analysis using Nielsen and IQVIA internal data, guiding the commercial sector and management in the company's strategies, resulting in a streamlined product mix and increased sales; ● Worked directly with the director's board to analyze the introduction of a new Sku's using market data and current store promotion. Show less
-
-
-
Angeloni
-
Brazil
-
Retail
-
700 & Above Employee
-
Business Intelligence Analyst
-
May 2019 - Apr 2021
● Conducted market research to track competitors' prices and investigate new products; ● Conducted commercial analysis to guide the commercial sector and drive sales; ● Prepared market reports using Nielsen data and provided strategic guidance for product inclusion and exclusion; ● Registered new products and handled the CM of the Paraná State regional office. ● Conducted market research to track competitors' prices and investigate new products; ● Conducted commercial analysis to guide the commercial sector and drive sales; ● Prepared market reports using Nielsen data and provided strategic guidance for product inclusion and exclusion; ● Registered new products and handled the CM of the Paraná State regional office.
-
-
-
Rumo
-
Portugal
-
Mental Health Care
-
1 - 100 Employee
-
Business Intelligence Analyst and New Busines
-
May 2017 - Jul 2018
● Structured the market intelligence sector of the company from the ground; ● Monitored market dynamics to guide the commercial sector, leading to more profitable negotiations; ● Calculated market share, created periodic reports and presentations for the director's board, and performed short, medium, and long term strategic analysis; ● Provided pricing guidance, identified new business opportunities, prepared reports, and made projections for the company's strategic planning, resulting in a new pricing approach. Show less
-
-
-
-
Market Intelligence Analyst
-
Jun 2014 - Apr 2016
● Structured the sector of the company from the ground; ● Calculated market share; ● Monitored market dynamics, influencing the decision to purchase new land (business opportunity) and sell already launched products; ● Standardized and automated processes, conducted profile analysis, created a customer origin map, and performed prospecting. ● Structured the sector of the company from the ground; ● Calculated market share; ● Monitored market dynamics, influencing the decision to purchase new land (business opportunity) and sell already launched products; ● Standardized and automated processes, conducted profile analysis, created a customer origin map, and performed prospecting.
-
-
-
-
Technical Research Analyst
-
Jul 2013 - Jun 2014
● Conducted macroeconomic studies using primary data, with a focus on the regional industry; ● Coordinated technical surveys on a cyclical and monthly basis, including the Sales Speed Index for New Properties and Industrial and Construction Surveys, affecting all industries in the state; ● Created market research and internal and external satisfaction surveys. ● Conducted macroeconomic studies using primary data, with a focus on the regional industry; ● Coordinated technical surveys on a cyclical and monthly basis, including the Sales Speed Index for New Properties and Industrial and Construction Surveys, affecting all industries in the state; ● Created market research and internal and external satisfaction surveys.
-
-
-
-
Economist
-
Jun 2010 - Jun 2013
● Created papers and reports on macroeconomic studies, including social accounting (GDP), using both qualitative and quantitative methods;● Modeled and tracked the evolution of economic indicators in the regional, national, and international context.
-
-
Technical support
-
Sep 2009 - Jun 2010
● Development of studies and research, in the area of economic conjuncture.● Write monthly, quarterly and annual reports on the economic behavior of the regional and national economy. ● In addition to research on various topics related to the regional economy.
-
-
Intern
-
Oct 2007 - Sep 2009
● Data collection and processing; ● Develop databases.
-
-
Education
-
Cedepe Business School - Rede Laureate International Universities
Gestão Empresarial, Inteligência de Mercado -
Universidade Católica de Pernambuco
Bacharel, Economia -
Colégio Saint Louis