Maria Graziano
Senior Marketing Specialist at LIMRA- Claim this Profile
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Bio
Credentials
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Cultivating Cultural Competence and Inclusion
LinkedInJul, 2023- Sep, 2024 -
Unconscious Bias
LinkedInMay, 2023- Sep, 2024 -
Inbound Marketing
HubSpotJan, 2020- Sep, 2024 -
Advanced Google Analytics
GoogleSep, 2019- Sep, 2024 -
Social Media
HubSpotJan, 2019- Sep, 2024 -
Content Marketing
SEMrushJan, 2019- Sep, 2024 -
Google Ads Display
Google AdsJan, 2019- Sep, 2024 -
IRB certified
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Experience
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LIMRA
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United States
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Financial Services
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200 - 300 Employee
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Senior Marketing Specialist
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May 2023 - Present
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SAE International
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United States
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Non-profit Organizations
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500 - 600 Employee
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Product Marketing Specialist
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Jan 2022 - May 2023
Lead marketer for SAE Membership and Community Engagement, University Programs, the SAE Foundation, and SAE’s A World In Motion (AWIM) STEM curriculum
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Product Marketing Associate
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Mar 2021 - Jan 2022
Focusing on Membership and Community Engagement, Ground Vehicle and Aerospace Standards Development, and corporate marketing
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Social Director
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Jun 2020 - Nov 2020
Create and manage a community-based Facebook group for the Emily Skopov Campaign, including brainstorming and generating daily content, facilitating discussions, and managing its online presence. Lead and attend numerous meetings to discuss various marketing, communications, and community efforts. Assist with bi-weekly newsletters and daily social media campaigns for Facebook and Instagram. Create and manage a community-based Facebook group for the Emily Skopov Campaign, including brainstorming and generating daily content, facilitating discussions, and managing its online presence. Lead and attend numerous meetings to discuss various marketing, communications, and community efforts. Assist with bi-weekly newsletters and daily social media campaigns for Facebook and Instagram.
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Tailored Marketing Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Digital Media Manager
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Sep 2019 - Jul 2020
- Oversaw all client social media outlets, from creation to publication on all channels. - Created, published, and monitored client digital ads on Google and Facebook. - Wrote, designed, and edited monthly client emails, while tracking performance. - Created monthly reports for all clients, which tracked their complete digital presence. - Researched and assisted in all client proposals.- Brainstormed and edited copywriting and proofreading for all marketing materials
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Inbound Marketing Specialist
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Jul 2019 - Sep 2019
- Spearheaded all agency new business efforts by researching and organizing prospective client list.- Created and sent out all correspondence to potential leads.- Ran internal social media accounts, collaborating with coworkers to design and create content when needed. - Wrote and published blogs to the company website, as well as sent out through email blasts.- Researched and responded to marketing RFP's when applicable - Coordinated and attended new business meetings with prospective clients. Show less
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University Tees
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United States
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Retail Apparel and Fashion
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300 - 400 Employee
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Campus Manager
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Jul 2017 - Jun 2019
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Allegheny College
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United States
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Higher Education
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500 - 600 Employee
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Speech Consultant
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Aug 2018 - May 2019
- Assisted students in organizing and developing academic presentations and speeches, from conception through execution - Provided feedback on student speeches in a constructive and professional manner - Participated in various training initiatives and workshop developments - Assisted students in organizing and developing academic presentations and speeches, from conception through execution - Provided feedback on student speeches in a constructive and professional manner - Participated in various training initiatives and workshop developments
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GAMMA Sports
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Operations and Marketing Intern
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Jun 2018 - Aug 2018
-Designed and executed company-wide manual for new computer software program. -Designed comprehensive solutions to increase overall efficiency and workflow in the operations, sales, and marketing departments. -Designed and executed company-wide manual for new computer software program. -Designed comprehensive solutions to increase overall efficiency and workflow in the operations, sales, and marketing departments.
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Gator Guide
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Aug 2016 - May 2018
Guided prospective students and families on campus tours and open house events, assisted with office work in the Admissions building.
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Fund Background Writer
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Sep 2015 - Aug 2016
Researched, interviewed, and composed fund backgrounds on the major donors of Allegheny College. These backgrounds are given to the students who receive the money, as a way for them to connect with the donor.
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Great American Insurance Group
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United States
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Insurance
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700 & Above Employee
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Sales And Marketing Intern
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May 2017 - Aug 2017
- Assisted in planning and executing three different events ranging from 5 to 35 clients. - Researched organic SEO growth and social media impact on customers while monitoring and handling feedback accordingly. - Headed various market research projects, one relating to the company brand, culminating in a department-wide presentation. -Assisted in managing a 7-week email campaign reaching 70 people across 2 banks and resulting in over $1.1 million in premium. -Designed questions, composed biographies and worked with the design team to create the final product for 13 external wholesalers. -Created interview questions and oversaw the filming and editing of 2 annuity-related videos. -Managed a holiday gifting project reaching 179 people totaling $8000+ in merchandise. Show less
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Carnegie Science Center
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United States
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Marketing Intern
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May 2016 - Aug 2016
Assisted with daily tasks for the marketing and community affairs team, including press releases, proofreading materials, web and hard copy, social media, photography, and marketing research. Attended and contributed to meetings about various upcoming projects and events. Assisted with daily tasks for the marketing and community affairs team, including press releases, proofreading materials, web and hard copy, social media, photography, and marketing research. Attended and contributed to meetings about various upcoming projects and events.
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Education
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Allegheny College
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North Allegheny Senior High School
Diploma, 4.1 GPA