Experience

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  Marcy Mccreary

  • Author
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  Marcy McCreary

  • Greater Boston Area

  • Author

    • Sep 2018 - Present
    • Greater Boston Area

    The Summer of Love and Death (CamCat Books, Release Date: August 2024)The Murder of Madison Garcia (CamCat Books, March 28, 2023)The Disappearance of Trudy Solomon (CamCat Books, Sept. 2021)The Deeper You Dig (Indie Published, April 2020)

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  ThirdChannel

  • Greater Boston Area

  • Director, Customer Strategy

    • Nov 2017 - Aug 2018
    • Greater Boston Area

    ThirdChannel is a technology company powering smart retail for some of the world’s top brands. Its cloud-based platform combines data analytics with human-reported insights to deliver a holistic picture of brand presence in third-party retail stores. ThirdChannel offers real-time visibility, armi...

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  Dana-Farber Cancer Institute

  • Greater Boston Area

  • Associate Director, Corporate Partnerships - The Jimmy Fund

    • Jan 2017 - Nov 2017
    • Greater Boston Area

    From cause marketing programs and sponsorships, to custom fundraising events and in-kind donations – there are many ways for corporations to support Dana-Farber and the Jimmy Fund's lifesaving mission.Commit your company to conquering cancer and learn more about the ways your organization can...

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  Skyword Inc.

  • Greater Boston Area

  • Director, Brand Partnerships

    • Aug 2015 - Jul 2016
    • Greater Boston Area

    Produced and pitched content marketing concepts and execution strategies to marketing executives at enterprise-level companies. Developed the editorial strategy for Perfumania's new lifestyle blog, StyleNotes; formulated audience development plan leveraging search/keyword optimization and soc...

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  dunnhumby

  • Greater Boston Area

  • Director of Business Development, BzzAgent

    • Nov 2011 - Jul 2015
    • Greater Boston Area

    BzzAgent, dunnhumby's consumer advocacy program, offers brands a highly targeted and measurable solution to increase awareness, drive trial and repeat sales. Trusted advisor to CPG clients launching new products/product extensions, or re-positioning mature products. Developed and managed cons...

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  PlatformQ

  • Director, Sponsorship Sales

    • May 2011 - Nov 2011

    Developed sponsorship programs for brands interested in promoting products and services to high school students attending virtual college fairs.

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  America's Test Kitchen

  • Director, Sponsorship Sales & Marketing

    • Jun 2008 - May 2011

    Responsible for developing multi-channel sponsorship packages to fund America’s Test Kitchen’s public television cooking shows and their related websites. Increased value for sponsors by developing unique content programs, including the creation of branded microsites, recipe booklets, and videos....

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  Powderhouse Productions

  • Director, New Media Marketing & Business Development

    • May 2007 - May 2008

    Led effort on marketing and sales strategy for Shoetube.tv, a video and social networking site for women who share a passion for shoes. Developed sponsorship opportunities for advertising clients, including Nine West, Zappos.com, Marshalls, and Famous Footwear. Oversaw audience development via SE...

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  Sky Publishing, a New Track Media company

  • Vice President, Consumer Marketing

    • Mar 2002 - Jan 2007

    Developed strategic marketing plans and oversaw execution of all new business initiatives. Developed new products and partnerships with an eye towards customer acquisition and new revenue opportunities. Managed launch of SkyandTelescope.com to incorporate community tools such as commenting, blogg...

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  MIT Technology Review

  • Cambridge, MA

  • Marketing Director

    • Aug 2000 - Feb 2002
    • Cambridge, MA

    Planned and executed the Technology Review marketing and sales strategy by directing all branding, marketing communications, product development, partnership and research initiatives to support advertising, and online sales

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  CXO Media Inc., an IDG company

  • Framingham, MA

  • Director, Marketing Communications

    • Nov 1992 - Jul 2000
    • Framingham, MA

    Managed all marketing communications for CIO magazine and CIO.com to support the print and online sales team. Involved in launch of new magazines geared towards c-suite executives. Oversaw the copywriting and production of print and online media kits, advertisements, newsletters, direct mail, pre...