Marcus Howard
Partner at Pop Up Agency- Claim this Profile
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Bio
Experience
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Pop Up Agency
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United States
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Advertising Services
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1 - 100 Employee
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Partner
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Jul 2017 - Present
Greater New York City Area Pop Up Agency was built from the ground up to be the ultimate solution for brands and artists to create incredible, impactful & inspirational experiences. We're a complete one-stop shop, from dreaming up unique concepts - to building them with proficiency, operating them like clockwork, and delivering tangible, bottom-line results.
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Fancy.com
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India
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Real Estate
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Global Head of Business
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2015 - 2017
Greater New York City Area Discover amazing stuff, collect the things you love, buy it all in one place.
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MobileROI
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United States
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IT Services and IT Consulting
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Director of Business Development
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Sep 2014 - Jul 2015
New York, NY - Responsible for conceptualizing and executing partnerships/alliances with Fortune 2000 clients, tech companies and start-ups - Develop new agency partnerships across global client bases (IPG, WPP, etc.) - Lead prospecting and sales for key-accounts (Agency, Enterprise, Top Brands) - Active role in company pivot to adopt AI technology and strategize a revamped SaaS platform - Lead and Assist on new market entry strategy, formation of key alliances and establishing international… Show more - Responsible for conceptualizing and executing partnerships/alliances with Fortune 2000 clients, tech companies and start-ups - Develop new agency partnerships across global client bases (IPG, WPP, etc.) - Lead prospecting and sales for key-accounts (Agency, Enterprise, Top Brands) - Active role in company pivot to adopt AI technology and strategize a revamped SaaS platform - Lead and Assist on new market entry strategy, formation of key alliances and establishing international footprint (LatAm, APAC, Europe) - Participate in the new product/service conceptualization, strategy and initial development - Project Manager – Key liaison for all existing client accounts, & manager of the full development cycle - Creation of mobile prototypes, wireframes, requirements, sales materials, presentations, etc. - Corporate networking through public speaking, attendance and interaction at industry conferences Show less
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UM WW
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Brazil
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Utilities
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Senior Investment Associate
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Feb 2013 - Nov 2014
New York, NY Senior Media Planner/Buyer on the ExxonMobil account. Digital focus across both b2b & b2c campaigns, with experience in Print, TV & OOH media.
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President & COO
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Jan 2012 - Mar 2013
New York, New York Co-founded Munch to address discovery & loyalty issues for local merchants, specifically restaurants. Positioned company as the anti-daily deal, creating a culture of high-value loyalty to combat the wave of one-time-use flash sale competitors.
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Co-Founder / Consultant
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Sep 2011 - Feb 2012
New York - Consult Businesses on a variety of digital & social marketing topics - Execute projects which help to improve clients ROI, Traffic and Digital presence - Enhance brand feel and aspects to compete in a modern market -Developed and/or executed on social media strategy for 5 clients
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Dream Careers Inc.
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United States
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Education Management
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1 - 100 Employee
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Marketing & Media Specialist, London Program
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Jun 2011 - Oct 2011
London, UK
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Campus Marketing Intern
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Sep 2010 - Apr 2011
Villanova,PA
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Venture Capital Marketing Intern
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Jan 2010 - Apr 2011
West Conshohocken, PA -Developed social media marketing strategy for affiliate brand -Analyzed web marketing techniques (Adwords, Analytics, Banners, etc.) and helped redirect advertising spend to more profitable channels -Handled a variety of on-the-spot tasks in a high-paced environment -Prepared presentations for clients/portfolio brands **Worked for 3 full semesters
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Maxx Marketing, Inc.
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United States
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Design Services
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Intern-Sales & Marketing Department
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Jun 2010 - Aug 2010
Hong Kong -Developed conceptual ideas which would be used in promotions for Global Clients such as Shell, Kellogg's and KFC. -Sat in on client meetings as well as providing American insight in brainstorming sessions. -Researched consumer trends, industry best practices and new technologies such as Augmented Reality. -
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Pacer Financial
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United States
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Financial Services
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1 - 100 Employee
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Student Intern
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Sep 2009 - Dec 2009
Paoli, PA Interned with Pacer handling a variety of tasks including: -working with the customer database system to ensure it was accurate and up to date -Identified potential new clients by segmenting leads into different potential pools. -Various other inter-office assignments
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International Service for Human Rights
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Switzerland
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International Affairs
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1 - 100 Employee
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Intern-Marketing and Communications
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Jun 2009 - Aug 2009
Geneva, Switzerland -Marketing and communications interns for a human rights awareness organization affiliated with the UN in Geneva. -Prepared presentations and designed layouts for promotional materials -Worked to update website into a web 2.0 interface, include interactive features, and a forum for international discussion. -Organized firms existing media into useable content.
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Education
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Villanova University
BA, Marketing/ International Business, Entreprenurship minor