Marcel Grumann

Multi-Brand Corporate Product Manager at AIRVANCE Group
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Contact Information
us****@****om
(386) 825-5501
Location
Lyon, Auvergne-Rhône-Alpes, France, FR
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Französisch Professional working proficiency

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Credentials

  • Certified Product Manager
    MSC Management Seminar Center
    May, 2017
    - Sep, 2024

Experience

  • AIRVANCE Group
    • France
    • Building Materials
    • 1 - 100 Employee
    • Multi-Brand Corporate Product Manager
      • Jan 2021 - Present

      Main Targets• Develop sales and profitability of the product portfolio• Define and implement different marketing action plansMarketing• Analyze market and competition in terms of product offerings, technological trends• Identify areas of development of new products or product improvements• Analyze the positioning of the brands in relation to competition and customer needs and implement necessary actions• Develop the pricing policy for the responisble product portfolio• Product Documentation• Write specifications for new products and participates in development projects for the various brands• Constantly monitoring the evolution of the responsible product portfolio• Define products marketing plans for the different brandsCommercial• Support the sales force on significant projects concerning the products portfolio • Support new products launches• Provide sales force technical training on his/her product portfolio

  • Sabbatical
    • Business Consulting and Services
    • 1 - 100 Employee
    • Sabbatical
      • May 2020 - Dec 2020

      The original plan was to travel around the world - due to the COVID situation the plan was not put into practice. I decided to look for a new challenge working abroad. The original plan was to travel around the world - due to the COVID situation the plan was not put into practice. I decided to look for a new challenge working abroad.

  • FläktGroup
    • Germany
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Global Product Marketing Manager
      • Jul 2018 - May 2020

      • Global management of the product portfolio (> 40m €) with accountability to achieve sales and profitability targets; regular travel on behalf of the company• Development of short and long-term product and marketing strategies• Introduction of a pricing concept based on of the market price approach• Continuous support of European Sales Units to develop market share• Responsible for all phases of NPI projects• Coordination and interfacing with multiple supporting departments; central marketing, product development, product selection and production• Identification of market requirements and competition including sales volumes and market share • Representing the company at external conferences and certification programs• Leading and managing two employees (Product Specialist, Sales Tool Manager)

    • Marketing Operations Manager
      • Jan 2017 - Jun 2018

      • Development of product roadmaps for different product lines• Product and application trainings• Supporting the development of new sales tools• Analysis of market specifications and price positioning• Responsible for technical and marketing documentation• Introduction and promotion of products• Representing the company at external conferences and certification programs

    • Technical Support - Product Management
      • Jun 2014 - Dec 2016

      • Conducted product and market analysis before undertaking projects• Responsible for technical documentation• Sales support as product expert• Development of a product intranet site for sales support• Responsible for maintenance of the available sales tools• Project lead of a “make-or-buy” project• Significant support for projects (e.g. introduction of a global intranet or implementation of a product task force)

  • GEA Air Treatment GmbH
    • Germany
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Master Thesis Student
      • Oct 2013 - Apr 2014

      Title: "Development of a guideline for feasiblity studies of market development through the example of food industry and GEA air handling units"Increasing competition and pressure to reduce costs result in constantly shorterproject cycles. In order to ensure that a company remains competitive and tominimize losses of capital and time, a targeted approach must be pursued whenit comes to deploying resources. In this connection timely and sound feasibilityassessment of projects becomes increasingly critical. The development of newmarket segments requires a systematic analysis of various content structures.The Master Thesis provides a guideline for feasibility investigation ofmarket development.

    • Working Student - Product Management
      • Oct 2012 - Sep 2013

      • Translation management• Quotation texts• Preparation of market analysis

Education

  • Ruhr-University-Bochum
    Master of Science (M.Sc.), Sales Engineering and Product Management
    2012 - 2014
  • Ruhr-University-Bochum
    Bachelor of Science (B. Sc.), Sales Engineering and Product Management
    2008 - 2012

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