Experience

Super 8 | 雲發互動科技

• Taiwan
• Software Development
• 1 - 100 Employee

• • Apr 2023 - Present

• • Jun 2022 - Apr 2023



adGeek MarTech Company

• IT Services and IT Consulting
• 1 - 100 Employee

• Director Of Business Development

  • Aug 2019 - Dec 2021

  ● Assist GM to build the startup company. Identify market position and opportunities. Lead cross functional teams to grow sales. ● Look into client’s industry and business requirement. Propose and implement strategic marketing plan with SaaS solutions and consulting service. - SaaS Solutions: Customer Data Platform, Data Management Platform, Chat Bot, AI Facebook Advertising Optimizer. - Consulting service: data analytics and insights, customer relationship management, daily performance marketing support. ● Acquire new clients: Unicharm group, Dior, TAITRA, innisfree, Taikoo. YOY sales growth rate: 80%. ● Establish partnership program and build network to acquire new business. Partners: Facebook, Google, Line, Super 8, FiTi(Salesforce), Infobip, Cresclab, GroupM. Show less



信諾集團

• Digital Database Marketing Senior Manager

  • Aug 2017 - Aug 2019

  ● Create 5-year digital business plan to identify potential business opportunities and transformation directions. ● Establish DTC(direct to customer) database marketing channel with P/L management. Create addition 35% sales in digital channel and 1M database through integrating online and offline customer data, implementing data mart, data analytics, and data enrichment. ● Work with regional team and build the experimental telemarketing call center with 13 telemarketers. Set up test-and-learn process for business opportunities, then deploy to existing call centers to grow Cigna business and improve customer journey. Strategic projects includes: Database marketing, product X’sell, robotic telemarketing, grow sales from service. Show less



Cigna

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Digital Marketing

  • Jan 2012 - Jun 2017

  ● Responsible for delivering revenue from digital channel with strict control on marketing expenses. ● Manage digital lead generation campaign (Google Ads, Facebook Ads, Search, SEO), website management (AB testing, Google analytics), telemarketing support, vendor management, and new opportunity strategy for channel expansion. ● Set up new lead generation model with SMS vendor and successfully collect 4K monthly leads to grow sales. ● Responsible for delivering revenue from digital channel with strict control on marketing expenses. ● Manage digital lead generation campaign (Google Ads, Facebook Ads, Search, SEO), website management (AB testing, Google analytics), telemarketing support, vendor management, and new opportunity strategy for channel expansion. ● Set up new lead generation model with SMS vendor and successfully collect 4K monthly leads to grow sales.



Yahoo

• Information Technology and Services
• 1 - 100 Employee

• Sales Manager

  • Aug 2006 - Dec 2011

  ● In charge of Yahoo! display & paid search sales for dedicated industries. ● Achieve 124% YOY growth rate of beauty industry, includes: L'OREAL group, Dior, NARUKO, ORBIS. Achieve 200% growth rate of home appliance industry. ● In charge of Yahoo! display & paid search sales for dedicated industries. ● Achieve 124% YOY growth rate of beauty industry, includes: L'OREAL group, Dior, NARUKO, ORBIS. Achieve 200% growth rate of home appliance industry.


Mega Media
• Broadcast Media Production and Distribution
• 1 - 100 Employee
• Account Manager

  • Oct 2005 - Jul 2006

Ulead Systems
• Software Development
• 1 - 100 Employee
• Marketing Officer- HK market

  • Apr 2004 - Mar 2005