Maksym Musiala

Chief Marketing Officer at АТ "Банк інвестицій та заощаджень"​
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Contact Information
Location
Ukraine, UA
Languages
  • Английский Limited working proficiency
  • Русский Full professional proficiency
  • Украинский Native or bilingual proficiency

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Ihor Voloshyn

Я знаю Максима по работе в Кредитпромбанке. Максим строго ориентирован на получение командного результата, умеет эффективно и творчески работать с большими объемами информации в режиме дефицита времени, эффектно представлять результаты исследований в креативных презентациях, четко формулировать выводы.

Татьяна Ивченко

Максим постоянно стремится совершенствовать свои знания, умения, навыки в профессиональной области, проявляет личную инициативу (выявляет возможные проблемы и решает их благодаря аналитическим и творческим способностям)

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Credentials

  • Magic of PowerPoint
    LABA
    Oct, 2019
    - Sep, 2024
  • Візуалізація даних / Data visualization
    Prometheus MOOC
    Jul, 2018
    - Sep, 2024
  • Філософія бренду Renault / Philosophy of the brand Renault
    Renault Ukraine
    Apr, 2018
    - Sep, 2024
  • Cloud Office (Office 365). Office Online + OneDrive
    Сетевые Технологии
    Nov, 2017
    - Sep, 2024
  • Public Speaking: Elocution, Gesture and Movements
    Школа Красноречия
    Nov, 2017
    - Sep, 2024
  • Вступ до Теорії обмежень та Процеси мислення як потужний підхід до управління бізнесом / Introduction to Theory of Constraints and Processes of Thinking as a Powerful Approach to Business Management
    Prometheus MOOC
    Nov, 2017
    - Sep, 2024
  • Marketing School
    Kyiv Mohyla Business School
    May, 2017
    - Sep, 2024
  • "Architecture of Business Design" by Adrian Slywotzky
    Lviv Business School of UCU (LvBS)
    Apr, 2017
    - Sep, 2024
  • Комунікаційні інструменти для побудови репутації / Communication tools for building a reputation
    Prometheus MOOC
    Nov, 2016
    - Sep, 2024
  • Маркетинг: розробка та продаж пропозиції цінності / Marketing: developing and selling value propositions
    Prometheus MOOC
    Oct, 2016
    - Sep, 2024
  • Digital Marketing
    Digital Marketing Institute
    Jun, 2016
    - Sep, 2024
  • Розробка сайту в Wordpress
    Навчальний центр "Успіх"
    Apr, 2016
    - Sep, 2024
  • Усовершенствованная конкурентоспособная стратегия (Advanced Competitive Strategy)
    Coursera
    Feb, 2016
    - Sep, 2024
  • Project management fundamentals
    Project Management Bureau "PMB"
    Jan, 2016
    - Sep, 2024
  • Конкурентоспособная стратегия (Competitive Strategy)
    Coursera
    Apr, 2015
    - Sep, 2024
  • Институциональная экономика (Institutional economics)
    Coursera
    Nov, 2014
    - Sep, 2024

Experience

    • Chief Marketing Officer
      • Feb 2021 - Aug 2022

      - Creating of marketing, communication and sales strategies of the company - Control of a full range of marketing communications - Work with media and creative agencies - Development and implementation of new projects - Planning, formation, management of the advertising budget. - Development of loyalty programs - Organization and control of promotion on the dealer network - Monitoring the activity of competitors - Analysis of the effectiveness of activities and communications Show less

    • Marketing Manager
      • May 2015 - Nov 2020

      • Creation and implementation of a marketing strategy • Development of multiple brands and IT projects • Marketing team management • Competitive analysis & trend watching • Acquainting customers with new concepts of business ecosystems and IT products • Launch of several IT and "hard" projects • Creation and implementation of a marketing strategy • Development of multiple brands and IT projects • Marketing team management • Competitive analysis & trend watching • Acquainting customers with new concepts of business ecosystems and IT products • Launch of several IT and "hard" projects

    • Head of Strategic Marketing Department
      • Aug 2013 - Apr 2015

      • Monitoring of implementation and updating of the bank's strategy • Regular analysis of the marketing environment • Membership of the managing committees, strategic and high-priority projects • Development of methodological base, marketing tools and methodologies • Monitoring of implementation and updating of the bank's strategy • Regular analysis of the marketing environment • Membership of the managing committees, strategic and high-priority projects • Development of methodological base, marketing tools and methodologies

    • Ukraine
    • Banking
    • 1 - 100 Employee
    • Strategic Marketing Manager
      • Jan 2010 - Jun 2013

      • Market research, monitoring, consolidation and analytics of information on competitors and industries • Modification of existing development and introduction of new products and services • SMM, development of alternative sales channels, Internet Advertising • Budgeting • Merchandising • Market research, monitoring, consolidation and analytics of information on competitors and industries • Modification of existing development and introduction of new products and services • SMM, development of alternative sales channels, Internet Advertising • Budgeting • Merchandising

    • Marketing Manager, Deputy General Director of Marketing
      • Aug 2008 - Nov 2009

      • Manage the marketing department • Design and placement pos-materials, packaging products, outdoor advertising, production of souvenirs • Site Administration • Preparation for exhibitions and seminars • Manage the marketing department • Design and placement pos-materials, packaging products, outdoor advertising, production of souvenirs • Site Administration • Preparation for exhibitions and seminars

    • Ukraine
    • International Trade and Development
    • 1 - 100 Employee
    • CRM-Manager
      • Dec 2006 - Aug 2008

      • Management of Call Center, Telemarketing • Administration of customer database, website, forum • Monitoring competitors interested in the product market segments • Work with the dealer businesses • Management of Call Center, Telemarketing • Administration of customer database, website, forum • Monitoring competitors interested in the product market segments • Work with the dealer businesses

    • Ukraine
    • Retail
    • 700 & Above Employee
    • Sale Representative
      • Jan 2006 - Dec 2006

      - Work with merchants customers. - Analysis and forecasting of sales, the development potential of the region. - Monitoring competitors. - Maintenance of internal documents in accordance with company standards. - Monitoring of accounts receivable, management of primary accounting documents. - Work with merchants customers. - Analysis and forecasting of sales, the development potential of the region. - Monitoring competitors. - Maintenance of internal documents in accordance with company standards. - Monitoring of accounts receivable, management of primary accounting documents.

Education

  • Kyiv Mohyla Business School
    Marketing School
    2016 - 2017
  • Ternopil National Economic University
    Master of Maketing, Marketing, Economy
    2001 - 2006
  • Zolochiv Economic Liceum
    Economics
    1999 - 2001

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