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Magda Setoguchi is a seasoned HR professional with extensive experience in talent acquisition, organizational development, and succession planning. She holds a specialization in merchandising from Bunka Fashion College and an English literature degree from Pontifícia Universidade Católica de São Paulo. Magda is certified in DISC and has a proven track record of driving business results through effective HR strategies.

Credentials

  • DISC Certification
    TrainSmart, Inc. - WBENC Certified - Corporate Training & Development Solutions - DiSC Certified
    Jan, 2019
    - May, 2026
  • Melhores Praticas para Conselho de Administracao
    IBGC - Instituto Brasileiro de Governança Corporativa
    Oct, 2016
    - May, 2026

Experience

  • HR Consultant
    • São Paulo, Brazil
    • Human Resources Consultant / HR Advisor/ HR Business Partner
      • 2022 - Present
      • São Paulo, Brazil
  • Fragomen
    • São Paulo Area, Brazil
    • HR Leader for LATAM & Head of HR Brazil
      • 2017 - 2022
      • São Paulo Area, Brazil

      Support to the Latam Regional Organizations in Costa Rica, Mexico and Brazil.

  • Philips Healthtech - Brazil
    • São Paulo Area, Brazil
    • HRBP Director | Head of HR
      • 2016 - 2017
      • São Paulo Area, Brazil

      Direct report: HR Director for LATAMManage a direct and indirect team of 20 people: Benefits, O&D, Labor Relations, Wellness & Health, and CoE: Rewards, Talent Acquisition and Operational Administration areas. Role as Business Partner and member of Code of Conduct Ethic Line.• Policies;• ...

    • Human Resources Superintendent | Head of HR
      • 2013 - 2015
      • Sao Paulo, SP - Brazil

      Direct report: CEOManaged a team of 24 people from the following areas: Talent Acquisition, Organizational Development, Training, Compensation & Benefits, Corporate Communication, and Employee & Labor Relations. Projects and Main Accomplishments:• Business Partners role;• Organization...

  • Banco Toyota do Brasil
    • São Paulo, SP - Brazil
    • Human Resources Business Partner Manager / Head of HR
      • 2008 - 2013
      • São Paulo, SP - Brazil

      Direct report: CEO and LATAM HR ManagerLed a team of 5 professionals, managed Talent Acquisition, Organizational Development, Training, Compensation & Benefits, Employee and Labor Relations, Corporate Communication, Expatriate Support, as well as Human Resources budget. Projects and Main Acc...

  • Avis Budget Group
    • São Paulo, SP - Brazil
    • HRBP Manager / Head of HR
      • 2007 - 2008
      • São Paulo, SP - Brazil

      Direct report: CEOManaged Human Resources in the national territory, a direct team of 8 people and 3 indirect: Talent Acquisition , Organizational Development, Compensation, Benefits, Employee Relations, and Corporate Communication.Projects and Main Accomplishments:• HR reestructuring; • ...

  • EY
    • São Paulo - SP
    • Human Resources Manager
      • 2002 - 2007
      • São Paulo - SP

      Direct report: HR Director for South America RegionManaged a total of 12 people from the following areas: Talent Acquisition, Development, Training, Compensation, Benefits, Employee Relations, Expatriate Support, and Employee Relations, as well as supported with HR subjects for Transaction Servic...

  • Abbott Laboratories
    • Sao Paulo, SP - Brazil
    • HRBP Coordinator
      • 2000 - 2002
      • Sao Paulo, SP - Brazil

      Direct report: HR DirectorCoordinated directly 5 HR Associates.: Training &, Development and Talent Acquisition.Projects and Main Accomplishments:• Performance evaluation implementation;• Organizational Survey;• Trainee Program;• Budget.

  • Credicard
    • Sao Paulo, SP - Brazil
    • HRBP Senior Consultant
      • 1998 - 2000
      • Sao Paulo, SP - Brazil

      Direct report: HR SuperintendentSupported Technology, Marketing and Customer Service areas. Coordinated 1 HR Analyst.Projects and Accomplishments:• “Train the Trainer” trainings;• Corporate and technical trainings;• Talent Acquisition for middle management and staff positions;• Talent Acqui...

  • Korn Ferry
    • Sao Paulo, SP - Brazil
    • Senior Associate
      • 1996 - 1998
      • Sao Paulo, SP - Brazil

      Direct report: All PartnersProjects and Accomplishments:• Executive search for top management level: CEO/General Managers/ Directors.

  • Authent Retainer Executive Search
    • São Paulo, SP - Brazil
    • Consultant
      • May 1995 - May 1996
      • São Paulo, SP - Brazil

      Direct report: CEO

    • Senior Administrative Analyst
      • 1992 - 1994
      • Tokyo, Japan

      Direct report: Managing Director

Education

  • 1992 - 1993
    Bunka Fashion College, Tokyo - Japan
  • 1985 - 1990
    Pontifícia Universidade Católica de São Paulo
  • 1987 - 1987
    EASL – English as a Second Language, Berkeley, California (USA) – Intens...

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