Magdalena McCrimmon

Senior Business Development Manager at HeadBox Australia
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Location
Australia, AU

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Experience

    • Australia
    • Events Services
    • 1 - 100 Employee
    • Senior Business Development Manager
      • Jan 2023 - Jun 2023

      Melbourne, Victoria, Australia Built a pipeline of new business opportunities through research and market analysis Secured new clients matching specific service based on identified clients' needs Gathered performance data and created visualisations for key stakeholders Created and delivered personalised business proposals

    • Armenia
    • Retail
    • 1 - 100 Employee
    • Business Development Manager
      • May 2022 - Nov 2022

      Researched and created tailored target lists matching various events' profiles Developed relationships with prospective clients from the point of initial contact to contract finalisation Designed individual client sponsorship offers ranging from exhibition space and thought leadership packages to brand activation

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Fashion Business Development Executive
      • Mar 2021 - Aug 2021

      London, England, United Kingdom Responsible for market research and managing business development pipeline of targeted retailers in defined geographical areas. Reviewed client acquisition strategy and led its department – wide implementation. Exceeded commercial targets by growing existing accounts and securing multiple new relationships. Liaised with and fostered relationships between internationally located teams and departments. Frequently analysed and reported on large data sets feeding key… Show more Responsible for market research and managing business development pipeline of targeted retailers in defined geographical areas. Reviewed client acquisition strategy and led its department – wide implementation. Exceeded commercial targets by growing existing accounts and securing multiple new relationships. Liaised with and fostered relationships between internationally located teams and departments. Frequently analysed and reported on large data sets feeding key strategic decisions and overall strategy. Audited proprietary data analysis software. Led integrated approach with all departments ensuring full vertical delivery of each opportunity – from identifying initial prospect, through fostering contact, subsequent contract negotiation, logistics and documentation arrangements, coordinating production and merchandising activities and final sales targets. Show less

    • United Kingdom
    • Retail Apparel and Fashion
    • Membership & Business Development Manager
      • Jul 2017 - Jun 2020

      London, United Kingdom Successfully managed a diverse membership portfolio spanning entirety of fashion and textiles sector, from start – ups to established retailers (independent, luxury and high street). Defined membership benefits offer by identifying member needs through research and matching potential benefits drawing from across all UKFT activities – lobbying, skills and training, international business and trade shows support. Formed strategic partnerships with relevant industry experts creating… Show more Successfully managed a diverse membership portfolio spanning entirety of fashion and textiles sector, from start – ups to established retailers (independent, luxury and high street). Defined membership benefits offer by identifying member needs through research and matching potential benefits drawing from across all UKFT activities – lobbying, skills and training, international business and trade shows support. Formed strategic partnerships with relevant industry experts creating a bespoke support and unique benefits (discounts etc) network matching requirements from designers and retailers within the membership. Managed membership recruitment programme – devised strategy for each category, identified recruitment channels and set target lists. Attended industry events, trade shows and key Fashion Week events in UK and overseas to promote UKFT’s activities and assist export team in their efforts in supporting British exhibitors. Managed the design and delivery of UKFT seminar programme – researched and decided on topic areas and agenda, secured speakers, contributed to marketing and communications campaign, managed the event on the day. Researched and identified revenue opportunities for the organisation. Recognised as subject matter expert in care labelling regulations. Show less

    • Poland
    • Staffing and Recruiting
    • Brand Manager
      • Aug 2016 - Jul 2017

      Remote Responsible for management and business development of an independent Polish jewellery brand. Devised long-term business strategy and sought new sales channels opportunities which resulted in a successful partnership with a leading British multi-brand platform, several new vendor relationships in Poland and expanded cooperation with existing retail partners. Developed and implemened promotional strategies including photoshoot research and image editing as well as managing all… Show more Responsible for management and business development of an independent Polish jewellery brand. Devised long-term business strategy and sought new sales channels opportunities which resulted in a successful partnership with a leading British multi-brand platform, several new vendor relationships in Poland and expanded cooperation with existing retail partners. Developed and implemened promotional strategies including photoshoot research and image editing as well as managing all social media accounts. Created all promotional and website specific content including media materials and product descriptions. Show less

    • United Kingdom
    • Book and Periodical Publishing
    • Editorial Assistant
      • Dec 2015 - Jul 2017

      London, United Kingdom Editorial Assistant to an independent online magazine focusing on the latest in luxury fashion, art and innovations . Authored a number of fashion related news and feature articles. Responsible for liaising with PR representatives and reviewing and prioritising press releases in order to prepare them for publication. Reported from high-profile industry events including London Fashion Week.

    • E-commerce and Business Development Intern
      • Apr 2016 - Jul 2016

      London, United Kingdom Provided business development and operations support to an independent vintage fashion label, including creating copy for online products' profiles, handling customer enquiries and orders, database updates including inventory, customer and product. Assisted with the organisation and management of womenswear and menswear photoshoots.

    • Australia
    • Writing and Editing
    • Brand Consultant
      • Jan 2016 - Apr 2016

      London, United Kingdom Led the brand development strategy and undertook analysis of brand identity, competitors, target audience and pricing. Created and executed social media plans including styling targeted product photoshoots.

    • United Kingdom
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Account Manager
      • Apr 2014 - Nov 2015

      Managed a portfolio of over 50 accounts at a total value of over £1 million. Responsible for building and maintaining relationships with both domestic and international clients including global groups which included meticulous sales and product data analysis and price and product matching. Managed numerous product development and launch projects.

    • United Kingdom
    • Food & Beverages
    • 1 - 100 Employee
    • Junior Events Coordinator and Marketing Assistant
      • Jul 2012 - Apr 2014

      Responsible for management of a prestigious event space attached to Saatchi Gallery, including sales, promotion and event planning. Assisted with the production and execution of targeted marketing campaign aimed at increasing local business interest. Successfully organised and delivered over 100 private and corporate events.

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Intern
      • May 2012 - Jul 2012

      Assisted the account managers with customer liaison and relationship management. Monitored print and digital media and analysed PR results on a frequent basis. Responsible for research and devising briefs for press releases and updating client databases Participated in creation audience engagement strategies and development of newsletters and print content. Supported event organisation and coordination.

    • United Kingdom
    • Events Services
    • 100 - 200 Employee
    • Events Manager
      • Apr 2011 - Jul 2012

      London, United Kingdom Worked as a member of a catering team providing the highest level of customer service at wide range of events in London's most prestigious venues. Led teams of people to deliver to client expectations at various high profile events in high pace, high pressure environment.

    • Events Services
    • 1 - 100 Employee
    • Events Manager and Administrator
      • Sep 2008 - May 2011

      London, United Kingdom Acted as office and events administrator, supervising customers' accounts. Recruited, trained and managed staff members, overseeing their performance in a busy and challenging environment. Planned and prepared various types of events catering for a diverse range of clients.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Disrupted Narratives Exhibition - Public Relations Assistant
      • Apr 2010 - May 2010

      London Promoted art exhibition for former students of the University. Conducted detailed research of art promotors in London and created a robust contact database resulting in high event attendance. Created event press release and succeeded in publishing it with relevant print and digital media. Liaised with artists on specific display needs and coordinated exhibition and event logistics.

Education

  • General Assembly
    Certificate, UX Design
    2021 - 2021
  • General Assembly
    Certificate, Data Analytics
    2020 - 2021
  • University of the Arts London
    Short course, Introduction to Textiles
    2020 - 2020
  • University of East London
    Second Class (Upper Division), Marketing, Advertising, PR, Media, Cultural Studies
    2008 - 2011

Community

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