Lupita Almuhana

CEO & Founder at Heart-ga Yoga
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Contact Information
Location
San Francisco, California, US
Languages
  • French Limited working proficiency
  • Spanish Native or bilingual proficiency
  • German Professional working proficiency
  • English Native or bilingual proficiency

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Credentials

  • 200HR Traditional + Classical Yoga
    Shiva Shakti Yoga - India
    Feb, 2015
    - Sep, 2024
  • Bhakti Yoga Certification
    Bhakti Yoga Shala
  • Trauma Informed Yoga TT
    The Art of Yoga Project

Experience

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • CEO & Founder
      • May 2015 - Present

      Yoga from the Heart, is a purpose-focused organization with the goal of bringing wellness to the world by helping individuals, communities, and corporations achieve a healthy balance between mind, body, and heart. Yoga from the Heart's mission is to spread the message that yoga extends beyond the poses. They believe yoga is the connection that we have with our environment, those around us, and with ourselves and can further tap into this connection through mindfulness, wellness, and community initiatives. • Develop wellness programs for communities and organizations with and emphasis on yoga, mental-health, and community development. • Manage and direct social media through PR and marketing campaigns, SEO optimization and Google analytics, which have achieved a 60% increase in website traffic and 15% annual revenue growth.• Manage procurement arm for Heart-ga’s e-commerce and international presence, handling sourcing and vendor relationships from 3 countries with 15+ vendors and over-seeing launch of 5 wellness products into market.• Creation of brand CI, including logo, website design (www.heart-ga.com), and marketing materials.

    • Director of Aid + Relief & SCR / West Coast Business Development
      • Nov 2016 - May 2019

      Fracht is an international transportation and logistics company serving the chemical, medical, and relief industries. • Launched, developed, and maintained growth of the Relief + Aid division in the Americas. • Developed and maintained relationships with the United Nations, Red Cross, and other NGO’s, leading to an addition of 3 global strategic partnership agreements. • Implemented CRM system as well as KPI’s for sales growth management which increased revenue in the Relief + Aid sector by 30% annually.

    • Head of Marketing & PR | Projects
      • Jul 2015 - Dec 2016

    • Germany
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Product Solution Specialist
      • Apr 2011 - Jun 2014

      3M is a technology company which manufactures products for the healthcare, industrial, and safety sectors.• Educated and guided customers on products that improved current processes, products, and designs. • Exceeded annual territory growth quota of $8M by 9.2% by conducting market research to create sales campaigns resulting in an increase of awareness and product push within distributor network. • Trained and implemented use of CRM and iPad technology within regional sales teams and distributor networks.

    • Sales Initiative Intern
      • Apr 2011 - Jun 2011

      Sales & Marketing Intern in the Industrial and Transportation Division. •Communicated and managed relationships with our Prime and Alliance Distribution partners and provided solutions for them to grow 3M business through marketing and promotion. •Researched effective ways to make solution based sales calls more effective, using Six Sigma concepts. •Communicated with medium sized businesses in the Southern California territory and created demand at the end user to push supply through distribution. •Developed a 3M Brand Ambassador Program for college campuses Nation Wide in collaboration with 6 other interns around the country * Business Plan is now being implemented as a pilot program.

    • Italy
    • Online Audio and Video Media
    • Production Assistant (free lance)
      • Apr 2008 - Jun 2011

      • Scouted location for film projects which included negotiating permits and release contracts with the city, various schools, businesses and organizations.•Film translation- English to Spanish, Spanish to French for "American Dream" an immigrant documentary for the ARTE channel in France. •Character research and relationship development for various documentaries.•Coordinated with production managers to analyze budget, book production equipment, and needs for actors. •Shows worked on include Oprah’s Big Give, Big Brother, MTV’s Quiero Mis Quince, and a few short films and the documentary "American Dream" produced by Claire Jeanteur.

    • United States
    • Insurance
    • 700 & Above Employee
    • Sales and Leadership Intern
      • Aug 2010 - Jan 2011

      Sales & Leadersip intern to the Nation’s ”top producing” team at Liberty Mutual.• Responsible for driving sales for intern group which resulted in reaching and exceeding quota by 300%.•Created, led and managed marketing campaigns for business generation which consisted of market research, design and implementation of E-Marketing.•Developed and executed work template for interns. This consisted of sales guides, work models,incentives, pricing sheets, tips and “always be closing” hand outs.

    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Administrative Assistant
      • Jan 2009 - Aug 2010

      •Responsible for the design and integration of an efficient CRM system for customer and sales management.•Created a Microsoft managed CRM program using excel to manage walk in traffic, leads, prospects, and purchasing customers.•Planned and coordinated over 30 customer appreciation events in order to create awareness of dealership,new designs, and increased car sales. This included all writing and publishing of press releases, media kits,promotional material, event planning and execution.

    • United States
    • Retail
    • 1 - 100 Employee
    • Sales & Marketing
      • Jan 2005 - Dec 2007

      •Generated 35% in new sales for Verizon Wireless from year to year.•Created and executed layout and design of promotional presentation. •Administered marketing research for business generation in Houston.•*Awarded "Top Sales Rep" in the South US for this program.

Education

  • University of Houston
    Media Production/ Marketing and Sales
    2006 - 2010
  • University of Houston
    Bachelor's degree, Media Production & Sales Marketing
    -

Community

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