Experience

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  Wild Roots

  • Sunderland | Greenfield | Northampton, Massachu...

  • Principal

    • Apr 2017 - Present
    • Sunderland | Greenfield | Northampton, Massachu...

    Built, own, and operate Wild Roots Eatery, a fast casual breakfast lunch business that started inSunderland, Massachusetts in Spring 2017 with expansions to Greenfield, MA (2021) and Northampton, MA (2023) respectively. Voted the Recorder's Franklin Favorites, and the Valley Advocate's Be...

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  UMass Amherst College of Education

  • Amherst, Massachusetts

  • Interim Marketing Communications Specialist

    • Sep 2018 - Dec 2018
    • Amherst, Massachusetts

    Re-establish a social media presence for College, assist in the production of the College of Education Community Updates newsletter, and join discussion and implementation team for College of Education Magazine and Communication Plan as University establishes full-time hours of operation for the ...

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  Manchester Wood: American Made Furniture

  • Granville, New York

  • Director of eCommerce, Marketing, and Furniture Store Sales

    • Mar 2013 - Oct 2017
    • Granville, New York

    -Overseeing marketing and direct retail unit for Company, with assigned channel growth at 242% since taking position.-Re-launched and develop business for Company’s B2B furniture store sales. -Assisting in wholesale sales and logistics alongside President with key accounts: L.L. Bean, Lands' ...

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  TPW - We Know Just the Place ®

  • United States
  • Real Estate
  • 1 - 100 Employee

  • Director of Marketing (Interim)

    • Jul 2015 - May 2016

    Managed and enhanced the Company’s brand. Built marketing messages through print advertising, digital and social media, internet, email, and public relations communications. Facilitated and led campaign efforts for all three business units: Real Estate Sales, Vacation Rentals, and Community/Property Management.

  • Digital Marketing Consultant

    • Jul 2014 - Jul 2015

    Contribute to social media marketing, press releases, digital specials and sales incentives, day-to-day content creation mainly around Vacation Rentals business unit.

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  Manchester Wood: American Made Furniture

  • Granville, New York

  • Brand / Digital Marketing Manager

    • 2009 - 2013
    • Granville, New York

    Leveraged brand into business-to-consumer relations with a strong digital marketing presence. 2011-2013 organic search results increased 215%, web traffic 92%, and revenue 160% establishing Manchester Wood as a growing thought leader and retailer in Made in USA furniture.

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  Gold Mountain Entertainment

  • Charleston, South Carolina

  • Band Manager

    • 2007 - 2010
    • Charleston, South Carolina