Experience

Excelencia-Tech
• Spain
• Industrial Machinery Manufacturing
• 1 - 100 Employee
• Sales Account Manager, 3D Printing Manufacturing Solutions

  • Dec 2022 - Present

Windforce
• United States
• Engineering Services
• 1 - 100 Employee
• General Manager & Head of Sales

  • Feb 2022 - Dec 2022


Volava

• Spain
• Spectator Sports
• 1 - 100 Employee

• Head Of Partnerships

  • Jun 2020 - Feb 2022

  Responsible for driving Revenue acceleration thru international expansion and market development partnerships Responsible for driving Revenue acceleration thru international expansion and market development partnerships



HP

• Azerbaijan
• Online Media

• WW Corrugated Packaging Marketing Manager

  • Jun 2014 - Jun 2020

  Appointed to establish a start-up within HP, to address the corrugated packaging market, leading a team of 4 experienced marketing staff in the business development department and EMEA Marketing. Challenged to lead the team in identifying the customers’ pain points (large corporations), where they get their information, how they are influenced, which shows they attend, their jargon, etc. KEY HIGHLIGHTS• Distinguished for facilitating end-to-end planning and execution of demand generation activities, supporting sales engagements and increasing the awareness for HP presses• Developed success stories by directly contacting the customers as well as leading the customers’ page growth initiatives• Spearheaded marketing activities including trade shows, seminars, webinars, e-dm, DM’s and open houses that resulted in closed deals and advanced funnel Show less

• Iberia Account Executive

  • Jan 2012 - May 2014

  Spearheaded the consultative selling of solutions such as upgrades and service contracts to HP’s large-format industrial presses install base.KEY HIGHLIGHTS• Performed deep dives into the competitive market and client companies, identifying opportunities as well as developing, presenting, and negotiating proposals• Took an ownership role in building clients’ businesses, introducing fresh, new strategies, and cross-channel marketing opportunities

• EMEA Large Format Marketing Manager

  • Jan 2006 - Dec 2011

  Created and executed demand generation campaigns and funnel migration activities, coordinating and aligning with countries, and monitoring their success.KEY HIGHLIGHTS• Performed advanced market and competitive analyses, highlighting opportunities and trends• Conducted analysis and monitoring of KPIs and campaign ROI optimisation• Revitalised marketing efforts, including a complete revision of marketing content, creation of new marketing materials, and improved presence at events, resulting in an increase in inquiries from prospective clients Show less

• WW Business Development Manager

  • Jan 1998 - Dec 2005

  • Gained distinction as a superior business development performer, creating the influencer’s program that established HP in the professional photo space and scale-up business• Spearheaded many HP’s and Industry’s “firsts” projects: • Established an E-service that generated $1M Revenue for HP, selling online posters in partnership with content providers• Developed a “click charge” business model and implemented a pilot program for large format, reaching 40 contracts• Created a Kiosk print on-demand ecosystem for photo and fine-art segments as well as partnered with ESPRO and KHM museum in delivering a combined audio guide experience with print on demand Show less

• WW Finance Manager

  • Mar 1992 - Dec 1997

  Responsible for Planning & Reporting for the WW Large Format printing business. Managed a group of 7 Financial analysts.



Citi, Lloyds and Bank of Boston

• Account Executive

  • Mar 1985 - Aug 1990

  Managed an average of 40 Enterprise and SMB accounts in banking with Sales and Credit responsibility, as well as a portfolio of USD$100 – 200 million in loans • Leveraged in-depth knowledge of the customers’ businesses and operations in providing credit limits and financial advisory services • Pivotal in selling both “everyday banking products” as well as complex financial products, involving partnership with other banks Managed an average of 40 Enterprise and SMB accounts in banking with Sales and Credit responsibility, as well as a portfolio of USD$100 – 200 million in loans • Leveraged in-depth knowledge of the customers’ businesses and operations in providing credit limits and financial advisory services • Pivotal in selling both “everyday banking products” as well as complex financial products, involving partnership with other banks