Lucy Croft

Marketing & Business Analysis Manager at Reynard Health Supplies Australia
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Location
London, England, United Kingdom, UK

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Experience

    • Australia
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing & Business Analysis Manager
      • May 2018 - Present

      - Designed, implemented, and managed a new corporate identity with widespread acceptance across the company and in the market. - Built a website using the fresh Identity and a softer, more benefit-oriented tone. - Liaised with Sales, Logistics and Technical Services to manage products through the life cycle. - Managed the delivery of all marketing activities working collaboratively with key stakeholders, and reacting to market changes, to ensure campaigns were expertly executed. - Responsible for tracking effectiveness of the sales team by territory, customer, and product line using Netsuite. - Managed all aspects of the company's annual ACIPC conference including stand design and construction, event organisation for a team and management of all advertising materials, enrolment, and budget. - Developed a marketing strategy from scratch with a limited budget. Instigating a move away from a product-orientated culture to one with a greater appreciation of the benefits of marketing. Show less

    • Bulgaria
    • Higher Education
    • 1 - 100 Employee
    • Sales Marketing Consultant
      • Apr 2017 - Apr 2018

      - Managing social media campaigns to target markets. - Analysing feedback and footfall patterns, taking appropriate action to maximise sales and maintain the company's first place rating. - Maintain brand consistency across all platforms for six venues. - Managing social media campaigns to target markets. - Analysing feedback and footfall patterns, taking appropriate action to maximise sales and maintain the company's first place rating. - Maintain brand consistency across all platforms for six venues.

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Team Leader, The King Harry public house
      • Jun 2016 - Mar 2017

      Managing staff shifts, coordinating events and staff training. Managing staff shifts, coordinating events and staff training.

    • Bar Staff, The Three Hammers public house
      • Jun 2014 - Jan 2016

      Running the bar with team members, this was a part time job during vacation from university. Running the bar with team members, this was a part time job during vacation from university.

    • United Kingdom
    • Retail Apparel and Fashion
    • 300 - 400 Employee
    • Sales Assistant
      • Oct 2011 - Jun 2014

      Facilitate and advise customers on the company's products. I was also trained in till visual merchandising, stock management and mail order processing. Facilitate and advise customers on the company's products. I was also trained in till visual merchandising, stock management and mail order processing.

    • United Kingdom
    • Retail
    • 500 - 600 Employee
    • Sales Assistant
      • Aug 2010 - Jul 2011

      Identifying customer needs and recommending products whilst achieving a sales target. Identifying customer needs and recommending products whilst achieving a sales target.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Cashier
      • Aug 2010 - Feb 2011

      Running the cashiers desk, assisting customers and organising the store. Running the cashiers desk, assisting customers and organising the store.

Education

  • Nottingham Trent University
    B.A.Hons Business Management and Marketing, Degree class 2:1
    2013 - 2016
  • Beaumont School, St Albans
    A Levels: Psychology, Business & Economics, Philosophy & Ethics
    2010 - 2012

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