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Bio

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Lucy Lytten is a seasoned marketing and sales professional with a strong background in analysis and trade show management. She has worked in various industries, including healthcare, aviation, and retail, and has a proven track record of establishing and maintaining strategic relationships, developing marketing strategies, and driving sales growth. With a Bachelor's degree in Marketing from Texas A&M University, Lucy has honed her skills in sales presentations, market analysis, and promotional activations.

Experience

    • Physician Liaison
      • Dec 2022 - Present

      Responsible for establishing, building and maintaining strategic relationships between physicians and their office staff and hospital administration. This includes promoting and marketing THH programs and services to physicians and their offices as well as conflict resolution and identifying opp...

    • Business Development Specialist
      • Apr 2021 - Oct 2022

      Serve as the liaison between the facility, the community, and referring agencies. Plan appropriate strategies to maximize referral potential, create demand, and build brand awareness, while developing relationships with primary accounts and the community.

    • Business Development Specialist/Interim Marketing Manager
      • Mar 2015 - Aug 2019

      Created and managed marketing budget for BSWMC-Waxahachie. Directed and coordinated all marketing, advertising, and local community sponsorships, keeping in line with corporate strategies, mission, and goals. Served as liaison between corporate PR and local PR activity. Collaborated with physi...

    • Project Manager/Promotions Analyst
      • Nov 2007 - May 2014
      • Fort Worth, Texas

      Strategized, planned and fulfilled corporate promotional activations for sponsored NBA teams. Collaborated with product and brand managers in supporting marketing objectives through development and implementation of activations and public promotions. Managed the promo code program and oversaw en...

  • American Airlines
    • Fort Worth, Texas
    • Analyst/AAdvantage Customer Service/Sales Support
      • Mar 1990 - Nov 2007
      • Fort Worth, Texas

      Conducted monthly and quarterly analysis on American's corporate account benefits in addition to ad hoc reports pertaining to corporate travel. Maintained corporate database for sales force. Assisted with sales presentations for senior management.

  • The Mennen Company
    • DFW and Tulsa, Oklahoma
    • Sales Representative
      • Jul 1986 - Mar 1989
      • DFW and Tulsa, Oklahoma

      Prepared sales presentations, secured displays and facilitated promotions and advertising for accounts. Negotiated shelf placement for consumer products at retail outlets. Contributed to several successful product introductions and line extensions, exceeding sales quotas. Tracked product sales ...

Education

  • 1981 - 1985
    Texas A&M University
  • 1981 - 1985
    Texas A&M University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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