Lucinda Martin
Digital Engagement Coordinator at FRAME Fund for the Replacement of Animals in Medical Experiments- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Learning Conversion Copywriting
LinkedInMar, 2021- Sep, 2024 -
Local SEO
LinkedInMar, 2021- Sep, 2024 -
Marketing Analytics: Presenting Digital Marketing Data
LinkedInMar, 2021- Sep, 2024 -
SEO: Link Building
LinkedInMar, 2021- Sep, 2024 -
Online Marketing Fundamentals
the Digital Garage
Experience
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FRAME Fund for the Replacement of Animals in Medical Experiments
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Digital Engagement Coordinator
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Dec 2021 - Present
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Boom Online Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Outreach & SEO Account Executive
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Jan 2021 - Dec 2021
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Marketing
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Jul 2019 - Sep 2020
My role initially focused on building Dispace’s profile as a platform for freelancers to find flexible working spaces through social media and hosted networking events. After the business pivoted towards events management software I was heavily involved in rebranding; I created the brand profile, designed the logo and brand colours, produced a brand book and wrote the copy for marketing brochures, sales decks, and blogs. My main duties involved: Content writing for blogs, social media, sales emails and brochures. UI/UX design for events management software Branding, including designing the logo and brand guidelines Designing graphics and copy for paid and organic social media content Market research during business pivot from freelance workspace communities to events management software. Show less
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Real Russia
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Marketing Executive
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Nov 2017 - Jul 2019
I worked as part of a multinational team spanning four offices across the UK and Russia with customers across the world. I worked closely with the travel and product team to manage customer experiences and develop our offerings. My main duties involved: Modernising Real Russia’s brand through updated copy, designing environmental initiatives, and managing social media to raise Real Russia’s profile with younger demographics. Press releases during award season and working with an SEO and travel specialist agency to improve press coverage Brand initiative project, which involved creating brand guidelines workbook, bilingual posters for display in the UK and Russia, sales materials, and brand training. Content writing in blogs, social media Copyediting guest blogs Show less
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Education
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Nottingham Trent University
English with Creative Writing, English with Creative Writing -
Ridgeway School and Sixth Form College