Lucinda Martin

Digital Engagement Coordinator at FRAME Fund for the Replacement of Animals in Medical Experiments
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Contact Information
Location
Nottingham, England, United Kingdom, UK
Languages
  • English -

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Bio

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Credentials

  • Learning Conversion Copywriting
    LinkedIn
    Mar, 2021
    - Sep, 2024
  • Local SEO
    LinkedIn
    Mar, 2021
    - Sep, 2024
  • Marketing Analytics: Presenting Digital Marketing Data
    LinkedIn
    Mar, 2021
    - Sep, 2024
  • SEO: Link Building
    LinkedIn
    Mar, 2021
    - Sep, 2024
  • Online Marketing Fundamentals
    the Digital Garage

Experience

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Digital Engagement Coordinator
      • Dec 2021 - Present
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Outreach & SEO Account Executive
      • Jan 2021 - Dec 2021
    • Marketing
      • Jul 2019 - Sep 2020

      My role initially focused on building Dispace’s profile as a platform for freelancers to find flexible working spaces through social media and hosted networking events. After the business pivoted towards events management software I was heavily involved in rebranding; I created the brand profile, designed the logo and brand colours, produced a brand book and wrote the copy for marketing brochures, sales decks, and blogs. My main duties involved: Content writing for blogs, social media, sales emails and brochures. UI/UX design for events management software Branding, including designing the logo and brand guidelines Designing graphics and copy for paid and organic social media content Market research during business pivot from freelance workspace communities to events management software. Show less

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing Executive
      • Nov 2017 - Jul 2019

      I worked as part of a multinational team spanning four offices across the UK and Russia with customers across the world. I worked closely with the travel and product team to manage customer experiences and develop our offerings. My main duties involved: Modernising Real Russia’s brand through updated copy, designing environmental initiatives, and managing social media to raise Real Russia’s profile with younger demographics. Press releases during award season and working with an SEO and travel specialist agency to improve press coverage Brand initiative project, which involved creating brand guidelines workbook, bilingual posters for display in the UK and Russia, sales materials, and brand training. Content writing in blogs, social media Copyediting guest blogs Show less

Education

  • Nottingham Trent University
    English with Creative Writing, English with Creative Writing
    2012 - 2015
  • Ridgeway School and Sixth Form College
    2004 - 2009

Community

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