Lucas López Laxague

Head of Communication and Marketing at Apsen
  • Claim this Profile
Contact Information
Location
Argentina, AR
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency
  • Francés Professional working proficiency

Topline Score

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

You need to have a working account to view this content. Click here to join now
Agustin Bienaime

Lucas es un excelente profesional. En el periodo en el que trabajamos juntos, siempre se destaco por su fuerte compromiso, creatividad, y capacidad de adaptarse a las necesidades de un entorno muy dinámico y en constante cambio. Gran jugador de equipo, y hábil para generar siempre el valor agregado desde el rol que le toca cumplir.

Milagros Reilly

Lucas se destaca por su excelente nivel profesional, orientado a calidad y a resultados. Su visión integral de los procesos y escenarios, como sus sólidos conocimientos, le permiten agregar valor a cada tarea que emprende. En referencia a su actitud, es totalmente proactiva, acompañada por empatía y respeto. Trabajar con él ha sido una experiencia enriquecedora y de aprendizaje.

0

/5.0
/ Based on 0 ratings
  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

No reviews to display There are currently no reviews available.
You need to have a working account to view this content. Click here to join now

Experience

    • Software Development
    • Head of Communication and Marketing
      • May 2019 - Present

      - Brand management- Social media management - Internal communication: mailing, assemblies and event coverage- Web and graphic design coordinator - Brand management- Social media management - Internal communication: mailing, assemblies and event coverage- Web and graphic design coordinator

    • Argentina
    • Ranching
    • Head of Communication and Marketing
      • Dec 2016 - May 2019

      - Development of the positioning strategy- Development of brand identity- Web development and launch of agricultural e-commerce- Internal and corporate communication- Coordination of advertising in mass media and social networks- Customer loyalty and strategic alliances with new suppliers - Development of the positioning strategy- Development of brand identity- Web development and launch of agricultural e-commerce- Internal and corporate communication- Coordination of advertising in mass media and social networks- Customer loyalty and strategic alliances with new suppliers

    • Senior Internal Communications Analyst
      • Jan 2016 - Dec 2016

      - Survey of communication needs in core areas- Content development and design agency coordination- Management of internal channels: mail, intranet, digital billboard and physical billboard- Definition and application of corporate brand identity and internal sub-brands- Coordination of internal and external campaignsMilestones:- 61.9% increase in communications made vs. 2015.- Total shares YTD 2016: 1487 (more than 185 shares per month)- Member of the first Innovation team

    • Argentina
    • Advertising Services
    • 100 - 200 Employee
    • Project Leader
      • Feb 2012 - Jan 2016

      - Communication consulting for HR and Internal Communication areas.- Development of brand image and corporate strategy manuals (logo, slogan, name, tone and language, designs and color palettes, mission, vision and values, philosophy, communication objectives).- Clients: Banco Galicia, Danone, Danone Aguas Argentina, BAT Southern Cone, Total, Nobleza Piccardo, River Plate and BNP Paribas Cardif. - Communication consulting for HR and Internal Communication areas.- Development of brand image and corporate strategy manuals (logo, slogan, name, tone and language, designs and color palettes, mission, vision and values, philosophy, communication objectives).- Clients: Banco Galicia, Danone, Danone Aguas Argentina, BAT Southern Cone, Total, Nobleza Piccardo, River Plate and BNP Paribas Cardif.

    • Audiovisual producer and editor
      • Mar 2011 - Feb 2012

      - Audiovisual producer, camera operator, video editor and fashion note editor for BAF Week and Ohlalá! (La Nación Group). Director of social and institutional videos for Shell and Ferrari. - Audiovisual producer, camera operator, video editor and fashion note editor for BAF Week and Ohlalá! (La Nación Group). Director of social and institutional videos for Shell and Ferrari.

    • Argentina
    • Oil and Gas
    • 700 & Above Employee
    • Internal and External Communication Intern
      • Jul 2010 - Dec 2010

      - Production of content for intranet and internal magazine and design coordination. - Production of content for intranet and internal magazine and design coordination.

    • Radio journalist
      • Dec 2009 - Feb 2010

      - Creator and radio host of the program "Artillería Liviana", a current magazine with musical segments of rock bands and soloists from the '80s - Creator and radio host of the program "Artillería Liviana", a current magazine with musical segments of rock bands and soloists from the '80s

Education

  • Universidad del CEMA
    Master of Business Administration - MBA, Business administration and management, general
    2017 - 2018
  • Universidad Austral, Argentina
    Bachelor's degree, Communication, journalism and related activities
    2007 - 2010

Community

You need to have a working account to view this content. Click here to join now