Growth Marketing Manager

• Nov 2022 - Present

Executive Manager

• Jul 2021 - Nov 2022

• Responsible for organizational structuring and remodeling. • Implementation of corporate governance. • Development and implementation of strategic planning. • Feasibility study of new projects. • Definition of distribution channels, product mix, sell in and sell out, and price. • Implementation of process improvements to increase productivity. • Monitoring of business results, market, trends and benchmarks. • Product launch: target market, segmentation and go-to-market strategies. • Carrying out tactical plans to ensure compliance with the commercial plan. • Prospecting opportunities for quick results for business growth. Show less

Marketing and Sales Manager

• Sep 2020 - Jul 2021

• Strategic marketing and sales planning, structuring and optimizing business processes. • Team development, engagement and empowerment. • Analysis of the local market, competition and expansion opportunities. • Implementation of agile methodologies. • Measurement of the results of actions in progress, through the evaluation of ROI. • Organizing, monitoring and directing CRM strategies. • Content coordination, inbound marketing and sales, and relationship ruler. • Planning and management of social and promotional activities and management of internal and external communications. Main Results: • 20% growth in enrollment, reaching student levels of pre-pandemic years. • Reversal of the downward trend in the number of new students. • Structuring the Candidate's journey and commercial service sector. • Creation of KPIs to track enrollment performance and industry performance. Show less

Marketing Coordinator

• Jul 2015 - Apr 2020

• Strategic, tactical and operational planning, and analysis of marketing and sales actions. • Responsible for conducting the rebranding process.• Creating and guiding the development of 360 marketing plans.• CRM management, bringing evolution of processes, measurement and indicators.• Creating strategies for capturing, nurturing and converting leads, and content funnels. • Development of product marketing strategies focused on increasing recurring revenue.• Definition of product positioning and development of new product launch strategy.• Organization of advertising fairs and exhibitions.Main Results:• Expansion and opening of 4 new units in important capitals of Brazil.• Acting as Product Manager in an ambitious national-level project.• 150% increase in revenue in a period of 3 years, working in collaboration with the commercial team. Show less

Marketing Analyst

• Jun 2014 - Jul 2015

• I launched the foundations for the creation of the Marketing department. • Led the process of redesign and repositioning of the brand, and in the strategic planning of institutional communication. • I aligned the Communication and Marketing speeches, positioning on social networks and email marketing campaigns, which impacted an exponential growth of leads.

Marketing Analyst

• Apr 2013 - Jun 2014

• Responsible for external and internal communication. • Composition of email marketing campaigns. • Social media planning and management. • Planning and management of paid media (Google Ads, Facebook Ads, etc.). • Project management and interface between marketing, commercial and academic areas. • Experience in online and offline advertising. • Preparation of KPIs and creation of management reports to report to the area management. Main Results: • 60% growth in organic reach on Social Media. • Increase in spontaneous media through the press office. Show less

Publisher

• Apr 2011 - Apr 2013

• Responsible for graphic and editorial decisions, aiming to meet the quality, costs and stipulated deadlines, and for the elaboration of time, cost and production flowchart control spreadsheets. • Event coordination (Bienal do Livro and launches). • Direct experience with Digital Marketing, working with direct communication channels with readers and gaining space with traditional publishers. • Responsible for graphic and editorial decisions, aiming to meet the quality, costs and stipulated deadlines, and for the elaboration of time, cost and production flowchart control spreadsheets. • Event coordination (Bienal do Livro and launches). • Direct experience with Digital Marketing, working with direct communication channels with readers and gaining space with traditional publishers.

Press Officer

• Sep 2009 - Jul 2011

• Responsible for the press office, clippings of texts and articles, relationship with Journalists and dissemination of the Institution and research carried out through releases sent to the Press. • Production of specialized mailings, creation of guidelines for the website, newsletters and internal communication at the Rio headquarters. • Coordination of events (groups, seminars, assemblies, meetings and congresses).

Communication Intern

• Aug 2009 - Sep 2009

Administrative Assistant II

• Oct 2006 - Jul 2009

Company where I started my professional career. Starting as a Continuing Officer, I was Administrative Assistant and Administrative Assistant until I reached the Supervision of the Academic Directorate of the Faculty of Political and Economic Sciences. • Restructured processes that increased the sector's efficiency. • Started the process of digital cataloging of entries and movements of student requirements through the creation of an MS Access system. • Responsible for standardizing the company's processes, sorting, classifying and archiving documentation. • Organization and distribution of class schedules and structural and logistical support to the Academic Secretariat and Coordination. • Experience in customer service in person, by telephone, printed correspondence and e-mail. • Preparation of correspondence, memoranda and graphics, in the form of a draft, according to the Management's needs. Show less

Administrative Assistant I

• Jul 2003 - Oct 2006

Office Boy

• May 2003 - Jul 2003