Experience

Zigzag

• United States
• Entertainment Providers
• 1 - 100 Employee

• Co Founder and Head of Programme

  • Feb 2021 - 2 years 11 months

  London Area, United Kingdom



Nestlé Purina PetCare Europe, Middle East & North Africa

• Head of Breeder

  • Mar 2020 - Feb 2021

• Breeder Marketing Manager

  • Mar 2018 - Mar 2020

  Gatwick

• Senior Brand Manager

  • Apr 2015 - Mar 2018

  Gatwick

• European Senior Brand Manager

  • Jun 2011 - Mar 2015

  Switzerland Results focused Marketing professional with over 15 years of experience managing brands. Excellent communication and project management skills. Responsible for developing the overall strategy, and innovation pipeline for Purina's flagship super premium advanced dry dog food brand, in the EMENA Region (largest region globally). I work closely with around 30 markets to ensure strategy is implemented effectively at local level in order to drive sustainable, profitable brand growth. Key… Show more Results focused Marketing professional with over 15 years of experience managing brands. Excellent communication and project management skills. Responsible for developing the overall strategy, and innovation pipeline for Purina's flagship super premium advanced dry dog food brand, in the EMENA Region (largest region globally). I work closely with around 30 markets to ensure strategy is implemented effectively at local level in order to drive sustainable, profitable brand growth. Key achievements so far: 1. Successful launch of a unique and innovative new sub range of the main brand. This sub range has a totally unique and patented product and brand offering within the petfood category in Europe, with no direct competitive brand or product. I Developed the strategic direction for this new sub brand based on extensive consumer research and product testing, as well as defining the future innovation pipeline. I also created the full brand world, brand guidelines, and launch toolkit (ATL and BTL). I work very closely with our factories and nutritionists to ensure high product quality and clear grading standards developed. This project Won 2 internal Gold Awards for best innovation, and best internal launch with Nestle Purina Dry Dog portfolio. 2. Developed and launched new European website communicating our brand positioning in a more interactive and user friendly way. Defined clear WOW's for local market implementation and ensured website is mobile friendly and updated with stronger SEO. 3. Developed a new Senior Small & Mini product to further enhance our small dog range offering, driving higher profitability and enabling a more competitive offering from the brand. Provided local markets with full launch toolkit including new website section. 4. Worked with local market representatives to deliver annual brand brands. 5. Coach and develop Junior Brand Manager.

• Senior Brand Manager

  • Nov 2007 - Jun 2011

  UK Senior Brand Manager PRO PLAN – Nov 2007 to present: Key Responsibilities: • Lead the vision and strategic development within the UK of the PRO PLAN brand in line with the business direction and objectives (Core range, pricing, promotion & communication strategies). • Work closely with Central European Marketing, ensuring alignment over long term strategic plans in line with UK requirements. • Manage agency relationships and communication ensuring common understanding of… Show more Senior Brand Manager PRO PLAN – Nov 2007 to present: Key Responsibilities: • Lead the vision and strategic development within the UK of the PRO PLAN brand in line with the business direction and objectives (Core range, pricing, promotion & communication strategies). • Work closely with Central European Marketing, ensuring alignment over long term strategic plans in line with UK requirements. • Manage agency relationships and communication ensuring common understanding of direction and priorities, more specifically during 2009/2010 with development and implementation of the Hotspot regional communications and contact strategy. • Develop the annual UK brand strategy and budget recommendation for the PRO PLAN Brand, ensuring plans are based on true consumer understanding and insight. Communicate plan internally and externally to gain approval and alignment. • Work closely with the local MDO team to ensure Category Strategy is fully integrated into the whole commercial plan for PRO PLAN in the UK. • Build close working relationship with the wider Specialist Team to ensure effective implementation of brand strategy at account /store level. • Conduct consumer, market, volume and financial analysis. Communicate important issues to key audiences and prepare recommendations for corrective action or proactive planning. • Full Commercial responsibility for the P&L on PRO PLAN in the UK • Manage and coach 2 direct reports (Brand Managers).

• Senior Brand Manager

  • Nov 2005 - Nov 2007

  UK Senior Brand Manager WINALOT & BONIO – May 2006 to Nov 2007: Key Achievements: • Develop annual UK brand strategy and budget recommendation ensuring plans are based on true consumer understanding and insight. Communicate plan internally and externally to gain approval and alignment • Re Designed the brand around an IN/HH consumer portrait, inline with future innovation plans, offering key differentiation vs. Butchers and Pedigree • Developed concepts, conducted consumer research and… Show more Senior Brand Manager WINALOT & BONIO – May 2006 to Nov 2007: Key Achievements: • Develop annual UK brand strategy and budget recommendation ensuring plans are based on true consumer understanding and insight. Communicate plan internally and externally to gain approval and alignment • Re Designed the brand around an IN/HH consumer portrait, inline with future innovation plans, offering key differentiation vs. Butchers and Pedigree • Developed concepts, conducted consumer research and Launched Roasts, Meaty Duos and Specials (Small Dog) into the market, based on the consumer research results • Won award for Best in Class implementation of a Gold launch for Winalot Roasts alongside Felix (joint implementation plan) • Coached and developed BM on Bonio and TCB • Full responsibility of innovation pipeline, liaising with TAG and Factories/supply Chain – regular monthly BTM's to factories • Made cost savings of over £3m to MC via re formulation of British Favourites and Casseroles ranges, with repatriation from European factories into the UK Wisbech factory • Launched new Website inline with re launch and Walkies PR Campaign with local celebrity • Full involvement with the UK Category Strategy development with MDO team Senior Brand Manager Gourmet – Nov 2005 to July 2006: Key Achievements: • Developed full 3 year MBS plan, and shorter term Brand Plan – This plan was then taken and implemented driving Gourmet to market leadership • Launched Solitaire in the UK market • Launched new Pearl Singles and Multipacks into UK Market • Worked with Central European team to develop first TV commercial for the UK on Gourmet • Developed and implemented the first ever ‘Fine Dining’ creative for Gourmet via DMail, and Website campaign: DMail analysis showed this was the best performing DMail campaign ever run within Purina on any brand • Full responsibility of UK P&L and Marketing Budget • Full Re Design of website to incorporate new Fine Dining Creative and launches of NPD



Burtons foods

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior Brand Manager - Cadbury

  • Feb 2004 - Nov 2005

  St Albans, United Kingdom Key Requirements of role • Develop and execute strategy for Cadbury Seasonal range • Innovation/NPD • Working closely with Cadbury to ensure sure full approval on range and strategy. • Communications – Internal and External (PR, Advertising, Media) • Build internal Brand Plans • Presentation to the Board of directors with regular updates. • Development of Brand Presentations • Presentation to key customers on strategies and plans • Management and control of… Show more Key Requirements of role • Develop and execute strategy for Cadbury Seasonal range • Innovation/NPD • Working closely with Cadbury to ensure sure full approval on range and strategy. • Communications – Internal and External (PR, Advertising, Media) • Build internal Brand Plans • Presentation to the Board of directors with regular updates. • Development of Brand Presentations • Presentation to key customers on strategies and plans • Management and control of budgets • Forecasting accuracy • Major Consumer research project in 2005/2006 • Ongoing profitability analysis of Cadbury Seasonal • Total analysis of seasonal market and Burtons/Cadburys position within that Previous Role at Burtons - Senior Brand Manager Retailer Brand/Classics • Developed retailer brand strategy for the business • Innovation and NPD major part of role • Worked closely with retailers to ensure best practice and strong relationships. • Consumer Research on Viscount brand • Re Launched the Viscount brand, and launched Viscount Mini’s NPD in tubs. • Management and control over budgets • Regular presentations to the Board of directors Show less



Energizer

• France
• Spectator Sports
• 1 - 100 Employee

• Brand Manager Global Marketing - Flashlights and Speciality Batteries

  • Mar 2003 - Feb 2004

  London, United Kingdom Key Achievements in previous role at Energizer • Brought existing forecast negative deviations into line over 3 month period. • Worked on new National ATL campaign with spend of over £3m. • Researched and reviewed total Cycle Light Market in UK and Energizers position within that. • Researched and reviewed Traditional Trade Channel and Energizers position within that – recommendations on strategies going forward made to business. • Designed and implemented new merchandising… Show more Key Achievements in previous role at Energizer • Brought existing forecast negative deviations into line over 3 month period. • Worked on new National ATL campaign with spend of over £3m. • Researched and reviewed total Cycle Light Market in UK and Energizers position within that. • Researched and reviewed Traditional Trade Channel and Energizers position within that – recommendations on strategies going forward made to business. • Designed and implemented new merchandising programmes for existing Flashlight range. • Gained new listings in major accounts on flashlights due to Category Management approach. • Successfully launched Disney Licensed products into market place, with listings in key retailers i.e. Tesco, Asda. • Succesfully launched new Rechargeable range into Europe • Development of Core Brand Plans and Promotional calendar for Flashlights and Specialist batteries. • Overall brands I managed increased to over 130% vs. plan, due to increased listings and category management approach with accounts. Show less



Rayovac

• Colombia
• Construction

• Brand Manager

  • Mar 1998 - Jan 2003

  Maidstone Key Achievements in previous role at Rayovac • Trade PR and Advertising programme development and implementation 2002 – above average share of voice (achieved through press events and a constant calendar of PR) • Display programme development – made significant cost savings of up to 50%, whilst improving aesthetics • Management of 3 International trade exhibitions per annum – all based in Germany • Development of Brand Promotional calendar • Managed 2 livery changes across 100+… Show more Key Achievements in previous role at Rayovac • Trade PR and Advertising programme development and implementation 2002 – above average share of voice (achieved through press events and a constant calendar of PR) • Display programme development – made significant cost savings of up to 50%, whilst improving aesthetics • Management of 3 International trade exhibitions per annum – all based in Germany • Development of Brand Promotional calendar • Managed 2 livery changes across 100+ skus • Launch of several new product ranges: 2 complete flashlight ranges, 1 Hour Fast Charger Requirements of role at Rayovac • Devise and implement the annual promotional and product development plans for the core brand. • Completed overhaul & redesign of POS ranges including significant cost reduction and lead-time improvements • Member of POPAI Retail and Brand Forum, where attend regular meetings with retailers such as Sainsbury’s, Boots, Superdrug, Birds Eye Walls etc.. • New product development of the core flashlight range. • New product development of an industry first and revolutionary fast charger. • Communicating new products and strategies to the European, Middle East & African (EMEA) sales executives at the monthly & quarterly sales reviews. • Managing the marketing budget to support promotional activities and new product development. • Organise and attend our major international exhibitions throughout EMEA, liaising with external agencies to ensure smooth running of the show. • Provide research and analysis for major products using data from companies such as AC Nielson, GFK and IRI, TNS, Mintel, Verdict. • Compile and implement internal MKIS system that is accessible by all company employees via the intranet. • Responsible for Pan European PR and advertising working directly with external agencies. • Provide monthly reports on Brand performance to Sales and Marketing Director. • Oversee the development and release of all support materials within the Brand team. Show less