Lori Sylvia Choi
CMO at PERK Advisors- Claim this Profile
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Bio
Dena De Angelo
Lori Choi is a passionate, tough, and smart über marketer. Her ability to pivot from project to project, from deadline to deadline, is nothing short of superhuman. I found her to be nothing but a fair, hard-working woman that really cares about her teams and getting things done. Thanks Lori, your dedication is an inspiration!
Ola Bateman
Lori and I have worked closely for two years. For much of that time it was just her and I working to increase demand in the market, create sales tools, collateral, drive leads to the website, manage events, webinars, PR, you name it we did it all. She has fantastic marketing strengths in social media, writing, PR, brand management, and collateral creation.
Dena De Angelo
Lori Choi is a passionate, tough, and smart über marketer. Her ability to pivot from project to project, from deadline to deadline, is nothing short of superhuman. I found her to be nothing but a fair, hard-working woman that really cares about her teams and getting things done. Thanks Lori, your dedication is an inspiration!
Ola Bateman
Lori and I have worked closely for two years. For much of that time it was just her and I working to increase demand in the market, create sales tools, collateral, drive leads to the website, manage events, webinars, PR, you name it we did it all. She has fantastic marketing strengths in social media, writing, PR, brand management, and collateral creation.
Dena De Angelo
Lori Choi is a passionate, tough, and smart über marketer. Her ability to pivot from project to project, from deadline to deadline, is nothing short of superhuman. I found her to be nothing but a fair, hard-working woman that really cares about her teams and getting things done. Thanks Lori, your dedication is an inspiration!
Ola Bateman
Lori and I have worked closely for two years. For much of that time it was just her and I working to increase demand in the market, create sales tools, collateral, drive leads to the website, manage events, webinars, PR, you name it we did it all. She has fantastic marketing strengths in social media, writing, PR, brand management, and collateral creation.
Dena De Angelo
Lori Choi is a passionate, tough, and smart über marketer. Her ability to pivot from project to project, from deadline to deadline, is nothing short of superhuman. I found her to be nothing but a fair, hard-working woman that really cares about her teams and getting things done. Thanks Lori, your dedication is an inspiration!
Ola Bateman
Lori and I have worked closely for two years. For much of that time it was just her and I working to increase demand in the market, create sales tools, collateral, drive leads to the website, manage events, webinars, PR, you name it we did it all. She has fantastic marketing strengths in social media, writing, PR, brand management, and collateral creation.
Experience
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PERK Advisors
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United States
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Hospitality
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1 - 100 Employee
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CMO
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Feb 2019 - Present
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PRNC Board Member; Secretary, Outreach Chair
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Feb 2019 - Present
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Spirent Communications
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United States
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Telecommunications
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700 & Above Employee
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Corporate Marketing Manager
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Nov 2014 - Jan 2018
Content mapping, generation and control for the following technologies: In the Networks & Applications Group: Cloud/IP Data Center ITO (Automation Test Optimization/CLEAR) SDN/NFV Solutions Enterprise & Security Applications Content mapping, generation and control for the following technologies: In the Networks & Applications Group: Cloud/IP Data Center ITO (Automation Test Optimization/CLEAR) SDN/NFV Solutions Enterprise & Security Applications
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Online & Social Media Manager
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Jan 2014 - Nov 2014
Online lead generation, social media strategy, PPC, SEO, email marketing, lead nurturing, contest promotions, for both BtoB and BtoC markets. Online lead generation, social media strategy, PPC, SEO, email marketing, lead nurturing, contest promotions, for both BtoB and BtoC markets.
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Digital Marketing Manager
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Feb 2013 - Sep 2013
Was responsible for email marketing, lead nurturing, online lead generation, digital marketing strategy, and all aspects of marketing automation. Was responsible for email marketing, lead nurturing, online lead generation, digital marketing strategy, and all aspects of marketing automation.
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TouchCommerce
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United Kingdom
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Retail Office Equipment
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Campaign Manager, Marketing
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Jun 2010 - Apr 2012
Creating marketing campaigns, writing content for the web, press releases and case studies. Creating marketing campaigns, writing content for the web, press releases and case studies.
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Ixia
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United States
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Computer and Network Security
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1 - 100 Employee
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Sr. Marketing Manager, Ixia
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Nov 2000 - Mar 2007
Ixia University was a department created specifically to manage the training of both new hires and customers on this highly technical proprietary product. I developed, with the help of engineers, training materials and managed a training team. Sr. Marketing Manager: 2005 – 2007 In this role, I drove leads through trade shows, advertising, PPC, and direct marketing efforts. As Public Relations Manager from Apr 2001 – Jun 2005, I was involved in securing many awards for Ixia, including the EY Entrepreneur of the Year Award and Deloitte & Touche’s Rising Star Award. In addition, I was the PR Manager when the company went public and I reported to the VP of Marketing. Hired as Marketing Manager, 2000 – 2001 When I was first hired, Ixia was an up and coming start-up.
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Education
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1989 - 1994
California State University, Northridge
B.S., Business, Marketing
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