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Bio

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Lorinda Porter is a seasoned executive with a proven track record of driving business growth and development. As a seasoned marketing professional, Lorinda has leveraged her expertise in social networking, marketing communications, and social media to deliver results-driven campaigns for top-tier organizations. Notably, she has held key roles at Alberta Motor Association, SafeTracks GPS Canada Inc, Prop2Go Inc, and Search2Go Inc, where she has successfully managed marketing initiatives, developed strategic plans, and fostered strong relationships with clients and stakeholders. Lorinda holds a Bachelor of Applied Management (BAM) from the University of New Brunswick and has completed specialized courses in social media best practices.

Experience

  • Alberta Motor Association
    • Red Deer, Alberta
    • Travel Counselor
      • Feb 2019 - Present
      • Red Deer, Alberta

      AMA (Alberta Motor Association) is a multi-service organization with over 950,000 amazing members that includes: North America’s most trusted Roadside Assistance, Travel & Vacation services, Insurance Services, Driver Education and Community Services. AMA is affiliated with the Canadian Autom...

    • Canada
    • Public Safety
    • 1 - 100 Employee
    • Project Development Manager
      • Jan 2018 - Dec 2018

      SafeTracks™ is a North American wide company based in Red Deer, Alberta, that designs, manufactures and distributes state-of-the-art Personal GPS Emergency Communication safety solutions for Health & Wellness and Judicial applications. - Building and maintaining procedures- Writing / Bidding on Request For Proposals (RFP)- Team collaboration- Special projects coordinator with measured outcomes- Maintaining a high level of confidentiality - Relationship management with corporate clients

    • Director of Sales & Marketing
      • Jul 2016 - Dec 2017

      SafeTracks™ is a North American wide company based in Red Deer, Alberta, that designs, manufactures and distributes state-of-the-art Personal GPS Emergency Communication safety solutions for Health & Wellness and Judicial applications. - Building and maintaining company website (WordPress)- Streamline Marketing Practices- Building & maintaining pitch decks- Completing marketing initiatives (weekly/quarterly/ yearly)- Creating (Graphic design) and collaboration of print materials- Webinar presenter- Public Speaking engagements - Display / Booth presentations- Advertising- Benchmarking and analysis- Increasing Social Media presence, reach and website visits- Writing and publishing Press Releases- Market Research- Implement Business & Marketing Plan initiatives- Responsible for department budget and reporting

    • Owner
      • May 2014 - Sep 2015
      • Sussex, NB

      Giving small businesses an online presence by designing custom websites and maintaining their online platforms. Offering Virtual Assistance Services to small and medium size business that range from online marketing, travel plans, creating marketing plans, answering emails, resume writing and a v...

  • Prop2Go
    • Saint John, NB
    • Marketing Manager
      • Apr 2012 - Sep 2014
      • Saint John, NB

      As the Marketing Manager for Prop2Go NB Inc (www.prop2Go.com) my responsibilities include:-Managing the on-line marketing and social media platforms for Prop2Go.com and associated international sites- Achieving strong relationships with our website users and property owners- Monitoring the compan...

  • Search2Go Inc
    • Saint John, NB
    • Business Development Assistant
      • Apr 2012 - Sep 2014
      • Saint John, NB

      As the Business Development Assistant my responsibilities include:- Provide support from both a research and preparation perspective- Day-to-day, practical business development and marketing communications - Administrative role to ensure the smooth running of the department - Support the developm...

Education

  • 2010 - 2012
    University of New Brunswick
  • 2013 - 2013
    Sociallogical Learn
  • NBCC (New Brunswick Community College)

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Consumer Services”

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