Experience

Gordon Commercial Real Estate Brokerage

• United States
• Commercial Real Estate
• 1 - 100 Employee

• Commercial Real Estate Agent

  • 2014 - Present

  Negotiate Commercial real estate sales and lease transactions in the East Bay with a particular focus on Berkeley, Oakland, Emeryville, El Cerrito, Albany, Richmond, and surrounding areas.

• Marketing Director

  • 2003 - 2014

  Create Gordon Commercial's multi-prong Marketing efforts including print, online, paid and earned media. Create/manage web site, social media and direct mail campaigns, all ongoing marketing efforts. Built/oversee and communicate with database of ~ 5,000 brokers, property managers, and investors. Generate Marketing Proposals and RFP responses



Bay Area Council for Jewish Rescue and Renewal

• Program Director/Grant Writer

  • 2002 - 2003

  Wrote grant proposals, newsletter articles, brochures, development appeals and web content. Generated $750,000 for this Jewish Agency in a 12-month period from sources including the State Department, and the Eurasia, Koret, Jackson, and Mott Foundations. Developed a two-year plan for expansion of the agency’s Climate of Trust program that is now being funded by a State Department grant. Researched and identified grant possibilities and potential partner agencies. Handled relations between the agency and current, past and prospective funding agencies, as well as a myriad of projects of all sizes.



Self Employed

• Real Estate
• 1 - 100 Employee

• Marketing Consultant/Freelance Writer

  • 1999 - 2003

  Clients include: University of California - Office of Technology Transfer, Portrait Displays, Gordon Commercial Real Estate, SkyFlow, and Jewish Coalition for Literacy (JCL). Projects include competitive research, development of marketing communications materials, PR projects, RFP and grant writing, copy writing, business development work, and white papers. Clients include: University of California - Office of Technology Transfer, Portrait Displays, Gordon Commercial Real Estate, SkyFlow, and Jewish Coalition for Literacy (JCL). Projects include competitive research, development of marketing communications materials, PR projects, RFP and grant writing, copy writing, business development work, and white papers.



Skyflow

• Germany
• Airlines and Aviation
• 1 - 100 Employee

• Director of Marketing Communications

  • 2000 - 2001

  Responsible for company’s messaging, and all external communications. Wrote white papers, marketing collateral, advertising copy, web site content, press releases and CEO communications. Conducted competitive research. Built relationships with wireless press and industry analysts. Negotiated speaking arrangements for CEO and CTO. Created and edited corporate positioning and investor presentations. Responsible for company’s messaging, and all external communications. Wrote white papers, marketing collateral, advertising copy, web site content, press releases and CEO communications. Conducted competitive research. Built relationships with wireless press and industry analysts. Negotiated speaking arrangements for CEO and CTO. Created and edited corporate positioning and investor presentations.



Arista Knowledge Systems

• United States
• Higher Education

• Director of Business Development

  • 1999 - 2000

  Handled marketing communications and business partnerships. Built relationships with press and industry analysts. Conducted competitive research as well as market research. Wrote white papers, technical articles, press releases, collateral, advertising copy, web site sections, and CEO speeches. Negotiated speaking arrangements for CEO and management team members at e-Learning industry conferences. Handled marketing communications and business partnerships. Built relationships with press and industry analysts. Conducted competitive research as well as market research. Wrote white papers, technical articles, press releases, collateral, advertising copy, web site sections, and CEO speeches. Negotiated speaking arrangements for CEO and management team members at e-Learning industry conferences.



SBC/Pacific Bell/AT&T

• Assorted Marketing and Sales Director Positions

  • 1981 - 1999

  Led Sales, Marketing, and Customer Service teams in the business and consumer markets.Handled marketing communications and product marketing efforts in California and Nevada. Developed direct mail, radio, TV, brochures, earned media and internet marketing campaigns. Led product management teams. Handled P&L responsibilities. Wrote CEO communications including speeches, analyst presentations and investor communications. Led Sales, Marketing, and Customer Service teams in the business and consumer markets.Handled marketing communications and product marketing efforts in California and Nevada. Developed direct mail, radio, TV, brochures, earned media and internet marketing campaigns. Led product management teams. Handled P&L responsibilities. Wrote CEO communications including speeches, analyst presentations and investor communications.